How has our life changed with the new coronavirus?
Analysis of big data from household account book apps such as smartphones shows that "transportation expenses" and "entertainment expenses" have decreased significantly compared to before the spread of the infection, while spending on "education and education" and "entertainment" once Although it decreased, it was found that after that, online-related items increased and returned to the level before the spread of infection.
NHK analyzed the data of the household account book application "Zaim" such as smartphones developed and operated by an IT company in Tokyo, and analyzed the expenditure of more than 500,000 people in the past year without identifying individuals. ..
As a result, "transportation expenses" and "entertainment expenses" such as dinners fell by more than 60% from the previous year in April last year when the first state of emergency was declared.
Even after that, it did not return to the level before the spread of infection, and as of last month, it has continued to decrease by 40% to 50% from the previous year.
On the other hand, spending on "education and culture" and "entertainment" temporarily decreased by more than 20% from the previous year from April to May last year, but then started to increase, and in some months it exceeded before the spread of infection. I did.
“Entertainment” increased by 13% from the previous year in December last year, and “Education / Liberal Arts” increased by 11% from the previous year in August last year, maintaining almost the same level as last year.
In particular, online-related spending such as cram schools on the Internet and live distribution is increasing.
Ryosuke Hamaguchi, who is in charge of data analysis for "Zaim," analyzes that "consumption behavior in the corona virus seems to be gradually shifting online, and that style is taking root."