In order to help recover the demand for rice, which has been sluggish due to the spread of the new coronavirus infection, producer groups in Hokkaido have released a video of celebrities such as Matsuko Deluxe enjoying cooking rice.
The video titled "Let's Cook Challenge" was released by the "Hokkaido Rice Sales Expansion Committee" made by the Hokkaido producer group "Hokuren".
Amid sluggish rice consumption due to the spread of the infection, the aim is to have people enjoy the videos of celebrities enjoying cooking rice, which will lead to a recovery in demand.
Of these, the talent Matsuko Deluxe praised in the video that "Nanatsuboshi" from Hokkaido cooked in a clay pot was brought to the mouth in quick succession and "it's delicious to eat."
In addition, Governor Suzuki of Hokkaido, local actor Hiroyuki Morisaki, and Chairman Sueharu Shinohara of "Hokuren" are also participating in the video.
"Hokuren" is calling out, "Anyone who is interested should take a picture of how to cook their own rice and post it on SNS with" # Let's cook "."
The videos will be published on the committee's website and will be gradually increased.