What do I buy how and why?
What does shopping do to our self-esteem, and when do we become addicted to shopping?
Author Nunu Kaller questions the psychology of the buying drive.
The Viennese used to reward herself with a shirt from H&M after a stressful day in the office.
Today she criticizes the group's “dirty core business”.
In 2012, the now 39-year-old decided to take a radical step: she went on a shopping diet and didn't buy any new clothes for a year.
An interview about the pitfalls of good consumption.
WORLD:
Ms. Kaller, has shopping served its purpose as a great experience or reward?