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The New York Times

columnist Kevin Roose

sold one of his articles in digital format for $ 560,000 on Thursday, in the latest episode of the furor surrounding NFTs, virtual items highly coveted by collectors.

The article itself was dedicated to the columnist's initiative

, which aimed to test the market and expand the scope of digital works sold under the NFT label.

The NFT, or

non-fungible token

in English, allows

a certificate of authenticity to be

associated

with any virtual object

, be it an image, a photo, an animation, a video, a piece of music and now a newspaper article.

In theory, this certificate is inviolable and cannot be duplicated.

It is designed with the technology called

blockchain

, which serves as the basis for cryptocurrencies such as

bitcoin

.

Digital collections

The NFT, which has become popular in the last six months, boosted the market for digital collections, previously considered a niche.

On March 11, a digital work by American artist Beeple, titled

Everydays: The First 5000 Days

, sold for

$ 69.3 million

at Christie's.

"Why shouldn't a journalist be part of the NFT party?"

said the subtitle of Kevin Roose's article, titled "Buy This Column on

Blockchain

!", a cryptocurrency company.

After 24 hours of auction, a collector who goes by the name of Farzin and whose username is @ 3FMusic won with 350 ethereum, or ether, one of the main cryptocurrencies, worth about 560,000 dollars.

"I'm staring at my screen laughing uncontrollably,"

the tech columnist reacted on Twitter, minutes after the sale ended.

To charity

Roose indicated that the proceeds from the sale, after deducting the 15% commission received by the Foundation platform on which the auctions were held, would go to the charities of

The New York Times.

On Monday, Twitter co-founder and CEO

Jack Dorsey

sold his first tweet as NFT

for $ 2.9 million

.

On Thursday, a digital portrait by famous robot Sophia, in collaboration with artist Andrea Bonaceto,

was purchased for $ 688,000 during an auction on the Nifty Gateway platform

.

According to the criteria of The Trust Project

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