Art night school "hot": thousands of places are "empty" in 5 minutes

  News from our newspaper (reporter Qian Peijian) Hanfu Dance Experience Class, Ukulele Experience Class, Coffee Aesthetics Course, Xiangdao Experience Class... At 10 am on March 16, the 2021 Shanghai Folk Art Night School Spring Class will open on time. "Class" registration, a total of 1,200 places for 46 courses were "emptied" within 5 minutes.

  At present, art education for citizens is hot at both ends and cold at the other end-art education for young people is hot, universities for the elderly are in full swing, but art education for young and middle-aged people has a small market share and high prices.

Shanghai has directly addressed this pain point and has launched a citizen art evening school in 2016, offering art courses for people aged 18 to 55, which has been warmly welcomed.

In November last year, the Citizens Art Night School opened by the Shanghai Mass Art Museum was "hot search" overnight, and 26 courses were sold out as soon as they went online.

  The evening school 20 or 30 years ago was a teaching mode that gave young people who wanted to improve their professional skills an opportunity to re-educate in the evening and during non-working hours.

With the expansion of university enrollment, night correction gradually "disappeared."

Nowadays, the enthusiasm of the night school for civil art has allowed the "night school" to re-enter the vision of the citizens of Shencheng in another form.

  From the "just need" of knowledge-based learning to the pursuit of art and finding oneself, the changes of the times have given a new definition of "evening school".

Some young people squeeze time out of work to find more friends; there are also middle-aged people who take a day or two from the "accompanying study life" to enjoy the artistic life.

  In order to motivate the students’ enthusiasm for learning, outstanding students’ works will be selected after each season of the course, and one outstanding student will be selected from each class according to the attendance rate of the students. Participate in different courses.

The extremely active "community" model has increased the cohesion of the students, and has also become an important reason for the citizen art night school to firmly attract a group of loyal fans.

  As a public cultural service public art education project, in order to attract and guide many zero-based young and middle-aged groups to enter the gate of art, this year Shanghai citizens’ night correction will be expanded, increasing class hours by about 50%, and offering dance, music, art, and traditional classes. There are 46 courses in culture and lifestyle, and "branch schools" have been launched in the 4 districts of Shanghai, Jing'an, Xuhui, Changning, and Hongkou, to provide convenience for working citizens to "go to school" nearby.

  Wu Penghong, director of Shanghai Mass Art Museum and head of the main campus of Citizen Art Night School, introduced that since 2016, the Municipal Art Museum has opened 135 evening courses, with nearly 3,500 participants and 42,000 audiences.

Among them, 70% of applicants are "post-80s", and "post-90s" applicants account for 20%.

"The reason why the citizen art night school has received so much attention is mainly because it just fills the gap in the popularization of art education for young and middle-aged people, and meets the needs of the citizens for art." He said.

  Previously, most public cultural activities for citizens were free. The Citizen Art Night School set a fee of 500 yuan for 12 times. Although it is not high, it is also a threshold.

"With a little effort, I will cherish it more." Ye Xiaoying, secretary of the Party branch of the Hongkou District Cultural Center, said that the civic art night school has excellent teachers and relatively scarce resources. The fee threshold is set. It is hoped that the citizens who sign up can cherish this time even more. Opportunity to learn.

  "Last year we only had 26 courses, which could not meet the needs of so many students. This year we will explore the main branch school, hoping that more citizens can participate." Wu Penghong said that the opening of the branch school is not only breaking the wall, but also for the continuation of the evening school. Prepare for expansion.

Qian Peijian