[Explanation] Spring comes to know the letter, and the pass is busy picking "gold".
On March 20th, the Xiangxi Golden Tea "Golden Finger" manual tea picking skills competition and the "Tea Fairy" tea art exhibition were successfully held in Aikou Village, "Xiangxi Golden Tea First Village".
More than 60 elder brothers and sisters dressed in Miao clothes tied bamboo baskets around their waists and shuttled back and forth in 10,000 acres of golden tea gardens, picking spring tea, and laughter echoed among the tea valleys.
In recent years, Aikou Village, located in the core production area of golden tea in western Hunan, has taken the golden tea industry as its backbone, forming a new pattern of integrated development of the primary, secondary and tertiary industries of “promoting tourism with tea, promoting tea with tourism, and spreading tea with culture” to achieve poverty alleviation throughout the village Take off your hat and embark on a path of common prosperity.
Since 2009, the area of tea plantations in Aikou Village has grown from 130 acres to more than 17,000 acres, and the per capita annual income has increased from less than 2,000 yuan to more than 20,000 yuan.
With the development of the tea industry in Aikou Village, many young people have returned to the village to participate in the construction of their hometown.
After graduation, Xiang Huaxiang, 27, worked in Changsha for 2 years. In 2015, he mobilized several young people from the same village to return home and join the Aikou Tea Professional Cooperative.
Using the experience gained from studying and research abroad, Xiang Huaxiang supervised the production and sales of cooperatives, registered tea trademarks, used the Internet, opened direct sales windows in e-commerce sales channels, opened online and offline sales models, and made golden tea in his hometown. The product goes to the market.
[Concurrent] Xiang Huaxiang, Sales Manager of Aikou Tea Cooperative in Jishou City
This year, in less than a month in the spring, my personal sales amounted to more than 2.5 million yuan, and the profit alone was nearly 400,000 yuan.
The offline and online (sales) model has also achieved certain results.
The next step is to strengthen the publicity and promotion of our brand, and slowly turn to brand franchise, branded operation mode and e-commerce.
[Explanation] Xiang Huaxiang said that now like him, there are many young people in Aikou Village who have returned to work in their hometowns. They have certain advantages in tea packaging, sales and the use of the Internet. Therefore, he has also recruited many recent graduates from nearby villages. Sheng joined his own e-commerce company to help Golden Tea in his hometown embark on a new rural industrialization road.
At the same time, Aikou Village relies on advantageous resources such as the local golden tea industry and ethnic characteristics to vigorously develop rural tourism and build a characteristic town with integrated development of tea tourism. At present, more than 10 tea tourism integration infrastructure projects have been implemented.
The Langmu Tea Expo Garden, which is built adjacent to Aikou Village, covers an area of more than 1,000 acres, including tea base industry production and processing, tea travel homestays, tea museums... it has become a small, complete, small and beautiful in the entire Xiangxi Golden Tea industry chain facing the outside world. Small and sophisticated display platform.
[Concurrent] Zhao Binxin, Chairman of Xiangxi Mysterious Valley Tea Co., Ltd.
Langmu Tea Expo Garden is close to National Highway 352, which is the main tourist route from Zhangjiajie to Phoenix. Through some passenger flows on this tourist route, we will show the outside world the face of our entire Xiangxi Golden Tea and also show us. The history and culture of Xiangxi Golden Tea, and a state of our production and processing.
[Explanation] Today, Aikou Village has been rated as one of the first ten tea tourism fusion boutique routes in China, receiving more than 100,000 tourists annually.
The party branch secretary of Aikou Village introduced to Tianshun that in the future they will continue to explore new ways to integrate the tertiary industry, comprehensively promote rural revitalization, and focus on building "Aikou Tea Tourism Town" by remembering homesickness, retaining tourists, and stimulating consumption.
[Concurrent] Xiang Tianshun, Secretary of the Party Branch of Aikou Village, Majingao Town, Jishou City, Xiangxi Prefecture, Hunan Province
The tea planting area will reach 20,000 mu by the end of this year. By 2025, the income from tea alone will reach 200 million yuan.
Now what we are doing is Aikou tea tourism town, taking rural tourism to achieve this tea tourism integration, and the tourism income is 100 million yuan. Our village has more than 3,000 people, and the per capita can reach 100,000 yuan by 2025 (year) income.
Guan Ziwen and Lu Yi report from Xiangxi, Hunan
Editor in charge: [Zhou Zhaojun]