Amazon's movie and series streaming platform will, for the first time, co-produce a film in India, with Akshay Kumar, the highest-paid actor in the country.
Amazon hopes to seduce a new audience with this feature film which will first be released in theaters, before being posted on the platform.
Bollywood is the premier hotbed of cinematic creation in the world.
And Amazon wants to set up there.
Prime Video, the website's streaming platform, will co-produce an Indian film for the first time in its history.
A feature film in which will play the most popular actor in the country, and the highest paid too, Akshay Kumar.
Amazon is thus trying to put all the chances on its side to seduce the very Indian public cinephile.
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Indian cinema and American football
Especially since the film will first be released in theaters, before being posted on Prime Video.
The popularity of Indian cinema around the world should allow Prime Video to attract new audiences, the group hopes.
Amazon is also digging deep into sport.
The giant has just acquired the exclusivity of 16 matches of the American football championship.
Another first for the platform, and a good deal for the NFL, the American football league in the United States.
It sold its television rights to Amazon and other broadcasters for nearly $ 100 billion over 11 years.