Pop-up Book of First Blooming Fanghua
In 2006, when Le Fun introduced the first set of pop-up book "Game Time", it got the copyright, but no one could do it for a while.
Today, when you open Dangdang to search for "pop-up books," 40 of the top 50 products sold are from Chinese originals.
According to incomplete statistics, there are more than 60 domestic publishing organizations involved in pop-up books, with nearly 10,000 products on sale.
In 2019, the original pop-up book "Opening the Forbidden City" launched by the Electronic Industry Press was very popular, with more than 200,000 copies sold in just one year.
From 2006 to 2020, 15 years, the domestic original pop-up book completed the leap from 0 to 1, and transitioned to version 2.0.
Turning over a thick page, a building slowly rises from the middle of the spread amid the gentle pulling of the paper-a gray sloping roof arches geometric glass skylights, a half-page lake-blue water color, and a veranda leading to it. The white wall, in front of the wall there is a piece of "Mi's landscape".
This is the Suzhou Museum designed by Pei when he was 85 years old in the pop-up book "I.E.Pei's Architectural Code".
Pop-up book is called Pop-Up Book, it is the product of industrial and technological development to a certain stage, and it is also the perfect embodiment of craftsman's spirit.
The origin of pop-up books can be traced back to the 13th century. When the British missionary Matthew Perrys compiled the "British Chronicles", he had to look at a lot of circular tables. In order to keep his neck from sore, he invented a small device-the turntable.
He certainly didn't know that this was the first pop-up book institution in history.
This mechanism was later applied to scenes such as astronomical calendar, multi-layer human body structure in medicine, etc., to sort out the information.
The prototype of China's first pop-up book was "Qi Men Dun Jia" 100 years ago.
At the beginning of the 19th century, there appeared in the West the Harikun book with pages that can be freely matched.
In the 1960s, production and design were separated, pop-up book production changed from a workshop to a large-scale industry, and the foundry part was finally transferred from Japan and Singapore to mainland China.
In 2006, when Rongxin Educational Fun introduced the magic pop-up book "Game Time", because the foundry company only accepted foreign orders, it had to set up a hand factory to print, assemble, and paste the three-dimensional parts. It was extremely difficult, but it was also very difficult for the three-dimensional book. Have a deeper understanding.
Initially, pop-up books were used as gifts for brand-name milk powder. In 2008, group purchases from major domestic customers made pop-up books reach more consumers.
In 2009, Shenzhen Press Group Publishing House launched the original pop-up book "The Moving ABC", which is regarded as the first taste of China's modern original pop-up book.
Young pop-up books evoke cognitive interest
"Wow, it's popping up!" The moment when the flat paper mutated into a three-dimensional object was like a magic. It tightly grabbed the attention of the young children and surprised them inexplicably. They could not help but explore, imagine endlessly, and open their recognition. To know the journey.
Due to the high rate of damage to books by babies aged 0-3, too many agencies will also bring safety hazards. Therefore, pop-up books of this age group are mostly dominated by holes, touches, and hard boards.
Pop-up books in the field of early childhood cognition are currently more popular than imported versions, such as the million-selling "Little Chicken Ball", "Little Bear Is Busy" series, and "Bright and Exquisite Touch Books" series.
Domestic publishing planning agencies have also begun to create some low-age cognitive pop-up books, with themes starting from the surroundings of life, such as the baby's favorite means of transportation and animals.
At present, the original products with good sales in the market are "Super Cognitive Ability for Infants and Toddlers (Bilingual Interactive Cognitive Picture Book for 0-4 Years Old, 4 volumes)" by Yiwaitu. , Use accurate definitions and images to convey to children, so that children can correctly recognize colors, shapes, numbers, positive and negative words, spatial orientation, letters, etc.
"Colorful Bumper Cars" introduces the three primary colors of red, yellow and blue to the baby, any two of which are transformed into new colors through graphic mixing.
Pop-up books can fully mobilize children's vision and subjective initiative, and cultivate reading habits, so there is a huge market space.
Although there are still problems such as high import ratio, high production cost of pop-up books, limited readers’ purchasing power, technical constraints, etc., various publishing organizations have invested manpower and material resources in the development of topics, and the production technology is gradually maturing. Some college teachers try to integrate the three-dimensional books. Craft teaching introduces traditional art courses, and more and more three-dimensional works appear in graduation designs.
China has also established a non-profit pop-up book alliance with the aim of researching and disseminating pop-up books.
Popular science pop-up books help general education
With the changes in channels and markets, pop-up books that originally focused on early childhood cognition have begun to expand their boundaries.
In the impression of a pop-up book editor of the Chemical Industry Press, 2019 seems to be a watershed. The original pop-up book automatically advanced from 1.0 to 2.0-before showing off the exquisite production skills, pop-up book + IP, pop-up book appeared later. +The encyclopedia model reflects the pursuit of enriching scientific knowledge and cultural spirit.
The above-mentioned "I.E.M. Pei's Architectural Code" is the 60th anniversary of the Suzhou Museum in 2020. It was created by the Chemical Industry Press in order to shorten the distance with the public. It sold 30,000 copies within one month of listing. .
Opening the book is like entering a journey through time and space. The six classic buildings of the National Gallery East Building, Louvre Pyramid, Hong Kong Bank of China Building, Japan Miho Art Museum, German History Museum, and Suzhou Museum are scaled down and condensed. In the square inch, the essence of the design of the Chinese architect I.M. Pei can be seen in full view.
Three superimposed gears are embedded in the center of the book cover, which can be twisted toward the guiding angle to form a plan view of the six main buildings.
More than 200 pieces of building parts in the book, more than 100 interactive organs, through the paper artist's 600 manual process simulation to restore the full picture of the building.
In particular, the Suzhou Museum, which I.M. Pei called his "little daughter", has both the main building of the new museum, as well as the surrounding Chinese gardens and creative landscapes. The various parts are organically combined, and a building that combines Chinese and Western styles is on paper.
There are also architectural features that have not been fully displayed, such as granite roofs, flower windows for lighting and viewing, and geometric skylights that can make full use of natural light.
On the transparent pyramid of the Louvre, the creators set up mysterious symbols that readers can find through flashlights in the dark.
Some readers praised: "Opening the pop-up book, the beauty of the space brought by Bayesian Architecture is like standing in front of your eyes, enjoying the beauty of'architecture is the beauty of three-dimensional poetry'." Some readers commented: "The design and production are very exquisite, such as Lin The master's work scene."
Since entering the pop-up book field for more than 4 years, the Chemical Industry Co., Ltd. has created many excellent original works, such as the best-selling 160,000 sets of "Super Fun Three-dimensional Flip Book: The Vehicle Moves", which vividly displays various parts of the car, allowing young readers to understand intuitively. The principles of vehicle operation are used to understand difficult and difficult scientific knowledge.
The pop-up book of traditional culture reshapes the classics
"If I want to choose a book from my collection, I would like to recommend China's "Making Havoc in Heaven"." At the 2019 Shanghai Children's Book Fair, the Italian collector Massimo Misiroli with the largest collection of pop-up books in the world Say so.
"World Classic Pop-up Book Collector's Edition: Havoc in Heaven" is based on the classic animation film of the same name in Shanghai Fine Arts Film Studio. It condenses the movie's highlights into 6 spreads. The exquisite three-dimensional image and the wonderful text complement each other. Children feel the charm of Chinese culture.
The publication of Fangle Fun Introduction, the whole book is composed of more than 300 parts, which need to be pasted by workers.
In the production of the "Monkey King vs. Heavenly Soldier and General" scene, every change required a team of paper artisans and illustrators to clear and overthrow and redo.
After the book went on the market, it was praised by readers from all over the world, and it became the most successful pop-up book of classic remake.
After this theme was recognized by the market, the planner's ideas were slowly opened up. The theme was no longer limited to classic literary works. Excellent pop-up books such as "Chinese Traditional Festival Pop-up Book" and "Qing Ming Shanghe Picture" followed one after another, not only for domestic Children's interpretation of excellent traditional culture also opens an interesting window for foreign readers to understand China.
As Yan Hongbing, the paper designer of "World Classic Pop-up Book Collector's Edition: Harass in Heaven" and the artistic director of Le Fun Children's Book, said: "It is an honor and a great honor to inherit Chinese traditional culture in the form of a pop-up book. Kind of responsibility."
Zhang Zhidan Zhang Rong