Domestic TV dramas set off a fever for "inclination to reform": "corrupt culture" goes out of the circle, and young people enter the pit
In 2021, the number of projects, shooting, and broadcasting of the "Double Male Lead" TV series adapted from Tanmei novels (multi-referring gay romance novels) skyrocketed. It was dubbed by netizens as the first year of "Dangai 101" and attracted widespread attention.
This phenomenon, combined with the increasingly popular "corrupt culture", will have an impact on young people, which is worthy of attention.
1
Approximately 60 delayed dramas get together for shooting
The term "Danmei" originated in Japan in the 1920s and 1930s. It originally meant "indulge in beauty", and was later used to express gay love in our country.
Dangai drama is a kind of network drama adapted and filmed after the film and television company purchased the copyright of the original Danmei novel.
Prior to this, although the number of Danchang dramas was not large, they all received a high degree of attention.
Due to the recent delays in setting up projects and bidding for filming, industry insiders use "a swarm" to describe the phenomenon that platforms, production companies, and actors all want to get in and get a share of the pie.
The reporter of Ban Yue Tan found that almost all of the famous Tanmei novel IPs on Jinjiang Original Online have been sold. The maximum price of a single IP is up to 40 million yuan. More than 60 Tanmei novels are being or have been prepared for film and television.
Netizens dubbed this phenomenon "Dangai 101".
In 2018, Tencent Video launched the talent show "Creation 101", which gathered 101 contestants and finally selected 11 to form an idol group debut.
In recent years, major online platforms have launched similar programs one after another, selecting several members from over a hundred contestants to form a group debut.
Netizens use "Dangai 101" to describe the gathering of Dangai dramas in 2021, which means that there are so many Dangai dramas like trainees participating in audition shows, waiting for the C debut, and also refers to the number of male protagonists involved in these Dangai dramas. It is equivalent to transporting the number of draft players throughout the season.
Some of these dramas are scheduled to be broadcast this year, and many well-known film and television companies have related projects.
It is worth noting that in the past, those who dared to test the waters of such "sensitive" film and television dramas were half-red but not black small actors. Today's Dangai dramas have brought together famous actors and large-scale productions.
Industry researchers believe that the entry of top companies and top artists in succession indicates that Tanmei culture is entering the public eye from subculture. These signals are milestone events in the development history of Tanmei culture in China.
2 Rising Tanmei cultural consumer groups
According to analysis by industry insiders, there are two main reasons behind the phenomenon of delaying reforms.
The first is to cater to the rising female consumer group. One of the core of Dangai drama is the pursuit of "beauty". The "double male protagonist" in Dangai drama is high enough to be defined, stared, and consumed. It is a counterattack to the male-dominated perspective for a long time.
Moreover, the relationship between the "two male protagonists" is equal, and they appreciate each other and fight side by side, which also projects women's ideal expectations for emotional relationships.
The second is to rely on the original fan community to bring its own traffic.
Tanmei network novel originally had its own stable user base, and attracted many users to participate after the film and television, and the second creation of fans has further expanded its out of the circle.
Even if the original book fans oppose the "Magic Reform" of the drama, it will turn into "black traffic" in the process of film and television dramas to increase topicality.
Analyzing the deeper reasons for the influx of capital, it is difficult to ignore the background of the current cold winter in film and television.
According to data from Tianyan Check, 13,170 companies engaged in film and television-related companies in the first half of 2020 have been cancelled or revoked.
In the cold winter, the industry needs more gimmicks and topic content to attract fans to consume.
Relying on novel websites such as Jinjiang Literature City, Hongxiu Tianxiang and the creation of "Writing Wife", Tanmei novels have accumulated a large number of fans for a long time.
In the era of highly developed network economy, video platforms, Weibo, WeChat, Kuaishou Douyin, etc. all carry amazing traffic. As long as they are operated in a timely manner and appropriately marketed, they can mobilize the huge potential fan economy.
In recent years, there have been repeated rumors that the competent authority will block and modify dramas, which shows the sensitivity of this type of subject matter.
But for investors, in the fierce competition of film and television dramas, Dangai drama can turn potential Danmei audiences into explicit film and television audiences. It is a shortcut to realize market and traffic conversion and realization. Although the risks are great, the benefits are even greater. Big.
3 Need to pay attention to the impact on young people
"Male-male CP (matching)" and "male sex economy", around this new theme in the entertainment market, "selling corruption" has now become a familiar industry phenomenon.
The so-called "selling corruption" means selling "corruption culture", and "corruption culture" refers to a subculture that is fantasied by the audience, between males and males, with ambiguous or love stories as the main content.
This kind of subculture "encloses itself in its own circle" may be harmless, but if it is adapted into a TV series on a large scale, breaks through the subculture circle and enters the field of mass entertainment, you need to beware of its adverse effects, especially for Young people who have not been involved in the world have a bad influence.
Due to the existence of the censorship system for web dramas and TV dramas, the dramatists often remove the "feeling line" between the two male protagonists in Tanmei's original work, and show the "brotherhood" in the TV series, leaving the audience with imagination by playing the side ball. However, in the subsequent publicity and marketing process, the two male actors may also "sell corrupt".
The author of the article "Study on the Phenomenon of Dan-beautification in Chinese TV Dramas" believes that in recent years, my country’s TV drama industry has risen in the CP "selling corruption" craze derived from Dan-mei culture, and TV series with Dan-mei elements have been added to attract audiences to the male protagonists in the drama. CP combination to earn topical popularity to obtain high ratings.
In recent years, the academic circles have paid attention to and studied the influence of Tanmei culture on the gender cognition and the concept of marriage and love among young people.
For example, in the article "Analysis of the Status and Influencing Factors of Some Teenagers' Sexual Identity in Hunan Province", a survey of 1,260 adolescents' sexual identity in the province found that 2.9% of boys consider themselves homosexual, 4.9% consider themselves bisexual, and 12.4% Unsure of their sexual identity; the proportions of girls were 2.4%, 12.4%, and 14.3% respectively.
37.5% of people know "danmei" or "doujin", of which 32.3% express "like" and 11.9% express their longing for homosexual love described in literary works.
According to the author’s analysis, students who know “Danmei” or “doujin” are more likely to report as bisexual or uncertain identity, and students who have longing for same-sex love in literary works are more likely to report as homosexual, bisexual or uncertain Self-identity.
This shows that this type of culture has an impact on the sexual identity of young people.
Of course, this type of research is still weak, and it is far from enough to draw a conclusive conclusion.
But this is a big deal, and it's always good to be cautious.
Industry insiders believe that in the past, gay-themed works mostly portrayed the plight and struggles of this group, and paid attention to and discussed them. At present, domestic dramas mainly focus on fan consumption.
The Banyuetan reporter also found in the investigation that some elementary and middle school students read Tanmei novels, changed dramas, bought novel peripheral products, and performed role-plays in comics. Some teenagers even regarded "males and males as true love, and males and females are just reproductive offspring". QQ signature.
These phenomena are worthy of attention.