"Copycat Concord" delisted and changed to "harmony", can we circumvent supervision by playing a "homonymous stalk"? | Daily Quick Comment
Recently, a media investigation found that following the severe crackdown on the phenomenon of "famous hospitals being counterfeited" by relevant departments, some "cottage Union Hospitals" were delisted and played "homonymous stalks" and quietly changed their names to "Harmonious Hospitals."
According to the data from Tianyan Check, there are hundreds of related enterprise information.
The magic is one foot high, and the road is one foot high. We should continue to attack this way of wiping the ball.
The "People's Republic of China Anti-Unfair Competition Law" stipulates that business operators shall not carry out "confusing behaviors that are sufficient to lead people to mistakenly believe that they are products of others or have specific connections with others."
Individual medical institutions took off the "cottage Concord" label and replaced it with the "Harmonious Hospital" brand. Playing this confusing "homonymous stem" is essentially still a "famous brand".
Use "homonymous stalks" to evade supervision, continue to cheat money and insurance, practice medicine without qualifications, and sell related products on a large scale. This new trend is worthy of vigilance.
It must be asked: "Concord" changes to "Harmony", how to successfully pass the renaming procedure?
Does the current policy leave room for such institutions?
Without the "famous brand", are private medical institutions completely devoid of competitiveness and room for survival?
In February of this year, the General Office of the State Administration for Market Regulation issued a notice requiring all localities to strengthen medical advertising supervision and law enforcement in accordance with the "Advertising Law" and "Medical Advertising Management Measures", and crack down on the unauthorized use of well-known hospital names such as "Xiehe" by medical institutions or illegal use The name publishes false advertisements, deceives or induces patients, exaggerates the problem of the condition or efficacy.
In terms of actual results, the governance action has achieved initial results, but it needs to be consolidated and further strengthened.
On the one hand, relevant departments should strengthen the supervision and law enforcement of medical advertising, raise the entry threshold for registration, and urge medical institutions to eliminate fluke mentality and operate with integrity.
For medical institutions that fraudulently use the names of well-known hospitals, or use illegal names to publish false advertisements, deceive patients, or exaggerate the condition or curative effect of the disease, it is necessary to increase crackdowns and punishments to form a deterrent effect.
After the completion of the phased rectification work, it is necessary to carry out "look back" at an appropriate time to avoid "a gust of wind."
On the other hand, for private medical institutions, it is necessary to clarify that what attracts patients is the level of medical care, resources, and the provision of thoughtful and professional services for patients. Speculative behaviors such as "asking for leave from famous doctors" and "being next to famous brands" will only throw stones at them. Own feet.
Building a healthy China requires strong institutional guarantees, as well as the consciousness of practitioners and the kindness of doctors.
Source: "Xinhua Daily Telecom" WeChat public account (ID: xhmrdxwx)
Author: Xinhua Daily Telegraph commentator Liu Fangzhou