Chinanews client, Beijing, March 14 (Reporter Yuan Xiuyue) Because he has been selling ramen noodles for 3 yuan a bowl for 15 years, Cheng Yunfu, a farmer from Feixian County, Linyi City, Shandong Province, is on fire.

  But after the fire broke out, Cheng Yunfu, who "want everyone to eat the cheapest ramen", couldn't concentrate on making noodles.

We media from all over the country flocked to his doorstep and created a rare traffic spectacle by rubbing traffic.

  In less than a month, how did Cheng Yunfu go from an ordinary person to the center of traffic?

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Who made Ramen so popular?

  "Xiaoxian Peng Jiajia" is a food blogger on Douyin who specializes in shooting rural food. Originally named "Xunwei Renjian (Xiaoxian Station)", the account has not been operating for a long time. The first post was issued in August 2020. Short video.

  In the past short videos, most of Peng Jiajia's search for food is in Xiaoxian County, Anhui. The number of single likes ranged from 1 to 5,000, and the good ones can exceed 20,000.

On February 21st, Peng Jiajia and his team members came to Fei County, Linyi, Shandong for the first time, and filmed "Brother Ramen" the next day.

  In the short video, "Brother Ramen" said to the local accent that he has sold a bowl of noodles for 3 yuan for fifteen years, and a bowl of noodles earned 40 or 50 cents. Because the common people don’t get the money so easy, they don’t increase the price. Said: "I take human affection more seriously, and I take money less seriously."

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  A few words quickly became popular on the Internet. "Big Brother Linyi sells 3 yuan ramen for many years and has not increased the price for many years." Topped the Douyin hot list. Short videos played more than 200 million. Peng Jiajia's Douyin fans increased from 70,000 to 89. Million.

  The outside world refers to Peng Jiajia as the person who "pats fire ramen".

However, there was another person who was the first to take the photo.

According to media reports, a blogger named "Tang Ge Food" was the first to post the video of "Ramen Brothers" on the Internet.

On February 25th, the blogger also released a video he had taken before on Douyin, stating that he was the first person to shoot "Brother Ramen".

In the comment area, some netizens praised the blogger's foresight, and some people pointed out that although the blogger was shooting early, the chat did not dig out the content and did not grasp the main points.

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  The main point is that "3 yuan ramen will not increase in price for 15 years". On the road to popularity of "ramen brother", this label is deeply rooted in the hearts of the people, and a food blogger named "My Rural Dream" is inseparable behind it.

Starting from October 23, 2020, he has continuously released more than 30 videos of "Brother Ramen", with more than a dozen likes exceeding 10,000, and the most one is more than 330,000.

The video content includes "82 years of vicissitudes of ramen brother" 1100 yuan wedding gift, no new house, thanksgiving wife, etc., but the most popular ones are those "3 yuan ramen" high-quality and cheap videos.

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  In addition, the reporter found out that on February 21, both "Tangge Food" and "Yongcheng Food" released the video of "Ramen Brother", the latter also inserted an advertisement for an e-commerce appliance in the video, and the number of likes More than 1.79 million.

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After "Brother Ramen" was blocked

  In the above short video, Cheng Yunfu introduced himself many times.

Born in 1982, 39 years old this year, because of his old face, many people say that he is born in the 70s, and some people ask him if he is in his 50s and whether he has a grandson.

In fact, Cheng Yunfu's son is only a teenager this year and is in middle school.

  Cheng Yunfu told a reporter from Chinanews.com that he learned his ramen craft from a local ramen master. Around 2005, he started selling ramen in the markets in the surrounding villages, so he also had many regular customers.

He said with a smile that everybody who made ramen knew him in a radius of twenty li.

The reason for not opening a store was that the money was not enough at first, and later it was because of the reluctance of these regular customers.

He said that they are all fellows who work at home, and the noodles are expensive for fear that others can't afford it.

  Because after the short video became popular, Cheng Yunfu was very surprised, he didn't even know how he became popular.

These short videos attracted people from all over the country, who flocked to Cheng Yunfu's ramen stall, and the ramen was very popular.

But soon, more and more people gathered, and the self-media people who were rubbing traffic also flocked to him. Cheng Yunfu could only settle down and go home.

Immediately, his home became a besieged place again.

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  Cheng Yunfu said that at the beginning he was particularly uncomfortable and was a little scared, because no matter what he did, someone followed suit.

What he couldn't accept was that some photographers came into the house with their mobile phones, and then Cheng Yunfu had to close the door of the yard.

  On February 27, he said in an interview with the media: “I’m just a noodle cook and ramen noodle maker. Now my fathers and villagers dare not come to my stall to drink ramen noodles. I hope that the media (photographers) can leave me. Life is farther..."

  But such calls did not work, and the "ramen brother" in the traffic center was in a dilemma.

"Ramen Economy"

  After expressing "too tired" to the outside world, Cheng Yunfu hid at home for a few days without going out, but this did not prevent waves of people from coming to Matihe Village in Liangqiu Town.

  This village more than 30 kilometers away from Feixian County ushered in unprecedented excitement.

Someone ran more than 500 kilometers to Linyi, Shandong, and queued for more than half an hour for a bowl of ramen.

Some people said they were going to ask Ramen brother to marry him, some wore fancy clothes to confess, and some took turns to perform and sing at the door of "Ramen brother".

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  In order to cope with such a large passenger flow, Horseshoe Village organized more than 30 volunteers to build 6 temporary parking lots overnight. They also organized volunteers to clean up the surrounding environment and widen rural roads. The village roads near Horseshoe Village built the "Hometown of Ramen Brothers". "Signboard.

  The arrival of netizens from all over the village has driven the economy of the village. The door of "Brother Ramen" has become a bustling market, and the villagers have started to set up stalls, including dumplings, pan mee, and "kebabs at the door of Ramen brother" "Ramen brother's hometown specialty food", and some people use tricycles to pull tourists and make homestays.

  According to media reports, after Ramen brother became popular, Li Weiming, the mayor of Ma Tihe Village, often chatted with Cheng Yunfu to enlighten him. Ramen. People come all the way to see you."

  On March 3, “Brother Ramen” responded to his overnight fame, saying that he was a little stressed before, “Daughter-in-law told me that we’re a ramen seller. Don’t have such a pressure. I’m used to it now, okay.”

  Cheng Yunfu also told a reporter from Chinanews.com that he slowly figured out that everyone came to support him from all over the country, and people have to make money, so please treat them well.

  After that, "Brother Ramen" moved his noodle stall to the door of his house.

Because there are too many people in the live broadcast, the operators also directly set up the emergency 5G base station next to the "ramen brother" home.

Others saw a business opportunity and started a WiFi rental business.

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Who "routines" Ramen brother?

  On March 10th, Zhu Zhiwen, the popular "Brother Coat" of "Avenue of Stars", connected with the video of "Brother Ramen" to encourage him to try his best to be himself, and the two also met to eat ramen.

Zhu Zhiwen told Cheng Yunfu from the perspective of people who came here: "Everyone likes you, you must realize your dreams, and don't let everyone's heart cool. Everyone will come to you and treat him as a friend, and it will vary from person to person. No matter what you are. The road is bumpy and bumpy, and Sunshine Avenue is the only way to go."

  The interaction between the two people aroused discussion among netizens. Some people believe that the possibility of taking pictures of "Brother Ramen" is the same group of people who took pictures of "Brother Da Yi".

Some people have analyzed that, compared to "Big clothes brother", "Ramen brother" may face a more cruel reality after the data is exhausted.

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  On February 28, Douyin issued a statement stating that it opposes users' hotness, malicious hype, and excessive consumption of hot parties. Once relevant content is found, the platform will be removed from the shelves and not recommended.

Recently, Kuaishou has also restricted the related content of "Ramen Brothers". Searching for the keywords of "Ramen Brothers" on Kuaishou live broadcast showed no relevant content.

  From the data alone, the attention of the live broadcast of "Ramen Brother" is also declining.

On March 6th, an anchor can rush to the fifth place on the Shandong list by broadcasting the popularity of "Brother Ramen".

And a week later, the same live broadcast of "Ramen Brother", the popularity value of the difference was dozens of times.

  However, from the live broadcast of the past two days, the number of onlookers watching "Brother Ramen" has not decreased.

On the afternoon of March 13th, Cheng Yunfu wanted to go out from home. He was surrounded by crowds as soon as he left the house. Everyone urged him to sing a song by Andy Lau. Some audience members shouted "It's coming to the Spring Festival Gala."

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  The anchor of the live broadcast room received a sentence: "The Spring Festival Gala is not so lively", and he continued: "Andy Lau is here, I guess he won't receive this treatment. Ramen brother is no longer his own, it belongs to everyone."

  Several food bloggers who first filmed "Ramen Brothers" were also caught up in controversy.

On March 9, Cheng Yunfu said in an interview with the media that he had signed a short video account operation agreement with others, but regretted it.

I didn't understand the true meaning and intention when I signed it, and now I don't want to be used by others to make money.

  Netizens have suspected that "Xiao County Peng Jiajia" and "My Rural Dream" are the contracted companies of "Ramen Brother", and it is they who make the "Ramen Brother" routine.

On March 11, "Xiao County Peng Jiajia" responded via a live broadcast, saying that "Brother Ramen" was deceived and had nothing to do with him.

She wrote in the comment area that those who clean up will clear themselves, and time will tell.

"My Rural Dream" did not respond and did not continue to update. Some netizens asked him in the comment section to clarify the "Brother Ramen" contract.

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  For the future, Cheng Yunfu once told a reporter from Chinanews.com that he intends to wait until this period of time has passed, and the self-media shooters are gone, and he will continue to go to the market to sell ramen.

He revealed that he doesn't know much about shooting videos and live broadcasts, and he still needs to learn. At the same time, he also hopes that he can help people from his hometown in the future.

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