• Interview.Alfredo Fraile: 'Julio Iglesias has to sleep hugging someone'

Alfredo Fraile

, who was

Julio Iglesias's

manager

, at the height of his fame, between 1969 and 1984,

has died in Madrid from covid

.

The businessman was hospitalized for a month due to the virus, and although he had seen an apparent improvement a few days ago, he has finally died from complications of the disease.

During the 15 years that he worked with Julio Iglesias, Alfredo Fraile was the key piece in the gear that surrounded the artist, the man who, from the shadows,

moved all the strings

.

Later, he was an image advisor to Adolfo Suárez and Bertín Osborne, among others.

He narrated everything, or everything he wanted to tell, in his memoir

Confessable Secrets

, published in 2014, in which he also gave an account of his 10 years with Silvio Berlusconi.

Fraile was born in Madrid on April 14, 1943. At the age of 26 he dropped out of school to work with his father, considered one of the best cinematographers of his time as a production assistant.

However, that same year, 1969, his friend Enrique Herreros, then Julio Iglesias' image consultant, asked him to help him and, little by little, he

was leaving the cinema

, attracted by consulting work.

In 1972 Herreros left the office and Julio Iglesias was going through a serious downturn in his career.

Despite having had two great hits with "Life Continues Equal" and "Gwendoline", he was not receiving great offers.

At the time, few believed in the Spanish singer, only Julio himself, his father and Alfredo Fraile, who never lost confidence in being able to make him a great international artist.

Although Fraile affirms that the work of opening markets and starting from scratch in each country was the work of the artist himself, everyone recognizes that without the help of this

"magician of the image"

, the singer's career would not have been so meteoric.

His first important decision was to

leave Spain to settle in Miami

and, from there, open up to new markets, while promoting the image of the Latin singer, with a velvety voice, elegant shapes and strong appeal.

He is also credited with creating the

Latin lover

legend

that haunts Julio Iglesias.

In 1984, he

left Julio Iglesias "out of fatigue,"

as he stated, and in the face of the danger of destroying his private life due to the high

rate of work

to which he was subjected.

From Julio Iglesias to Adolfo Suárez

He settled in Spain and opened Agency A in November 1984, dedicated to image consultancy and public relations.

Although he promised not to return to the "showbusiness", he soon became the

image consultant of Bertín Osborne

, whom he tried to introduce in the difficult North American market.

In 1986 he decided to enter the world of politics and was in charge of

Adolfo Suárez's

campaign

for the general elections on June 22 of that year.

At that time, the popularity of the former Spanish president was quite low and, with the help of Alfredo Fraile's team, the electoral results were much better than expected.

Related within the business world with

Javier de la Rosa

-representative in Spain of the Kuwaiti group KIO-, he chaired Telefuturo -a subsidiary of Tibidabo, later Gran Tibidabo, of which he was a director since 1990-.

On March 30, 1990 De la Rosa acquired, through Telefuturo, the

Telecinco

share package

that was in the possession of the Anaya Group.

On May 29 of that year he entered the board of directors of this private television channel and the following month he became its vice president.

In February 1993 De la Rosa sold his package on Telecinco to the German group Kirch and the following month he left his responsibilities in the organic structure of the channel.

The divestment of the Catalan businessman in Gran Tibidabo (promoter of the Vila-Seca and Salou theme park), led to his departure from his board in May 1994.

Because of his relationship with Javier de la Rosa, Fraile was involved and

was exonerated in three judicial proceedings

between 1996 and 1998 ("De la Rosa", for the decapitalization of Gran Tibidabo, "KIO" and "Telecinco", for an alleged fraud channel tax of 2,000 million pesetas).

From then on, the businessman settled in

Miami

, where he became involved in various audiovisual projects, including the Good Luck Productions production company, which he created in July 1999;

In 2006, it became the capital of the CaribeVisión channel, which began broadcasting the following year in the United States.

In addition, together with his brothers Andrés and Jorge, in October 1985 he established the company

Fernández de la Hoz 9

, of which he was its president and which was dedicated to the operation of catering establishments and bars.

According to the criteria of The Trust Project

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