400 yuan "Rolex" anchor thousand yuan "sale"
Fake "Rolex" with a purchase price of 400-800 yuan, according to the police
In recent years, in order to pursue high profits and high returns, the phenomenon of "being close to famous brands" is not uncommon. Some illegal businesses have chosen to counterfeit the trademarks of well-known brands in an attempt to make huge profits through "shortcuts."
Not only that, but there are more and more ways to sell goods. The anchors lead the production of gimmicks, and the micro merchants set up "studios" to build groups to sell goods...
On March 12, a reporter from Chengdu Commercial Daily-Red Star News learned from the Longquanyi District Bureau of Chengdu Public Security Bureau that on the occasion of March 15th, the Bureau’s Economic Investigation Brigade cracked a number of cases of selling counterfeit registered trademarks and used real cases to explain it. .
Case 1: Adine Nike Rolex sells cheaply?
fake!
It is understood that since 2017, the suspects Hu and Xie established "studios" through WeChat and started a micro-business business.
In 2019, the two moved to Longquanyi and established a WeChat group to sell counterfeit brand-name sports products such as Adidas and Nike, as well as counterfeit Rolex, Longines and other famous watches to buyers.
Not only that, the two also looked for network anchors to attract traffic, and their business was booming.
On March 12, policeman Wang Runji of Luodai Police Station of the Longquanyi District Bureau of Chengdu Public Security Bureau told reporters yesterday that in August 2020, the economic investigation brigade of the bureau received clues from the masses and found that someone was selling fakes in Longquanyi District, involving Adi and Nike. And other sports brands, there are some Rolex and Vacheron Constantin brand watches.
After the police appraised some of the counterfeit products submitted by the masses, and carried out on-the-spot planning and control, they found that Hu and Xie were selling counterfeit products in the form of mobile phone studios in residential houses in the community.
"Their sales methods are particularly novel. They use studios to contact the upper and lower houses. The next house is also known as the buyer, and the upper house is the manufacturer, and they are middlemen. The middlemen do not only promote publicity. The whole process of ordering is required." Policeman Wang Runji told reporters that his studio is mainly responsible for contacting the well-known anchors of major live webcasting platforms for them. The advertisements at the bottom of the anchor’s screen will have their studio’s WeChat group. QR code and some numbers to enter the group.
Audiences with related needs will scan these QR codes or add a number to join the group when they see it.
"After joining the group, their studio will regularly send information about sports goods and these famous watches in the group. If they are interested in sports goods or famous watches, the buyer will place an order directly in the group, and the studio will Send it directly to the manufacturer. They settle the bill with the manufacturer at the cost price, and the manufacturer directly sends the goods to the buyer. In this way, the entire process is completed." Wang Runji said.
According to Hu, the purchase price of clothing is basically around 70 to 100 yuan, and the purchase price of shoes is between 160 and 320 yuan. The selling price generally doubles, and the net profit is as high as twice the cost.
The cost of counterfeit famous watches is about 400 to 800 yuan. Even if the price doubles and sells, the "thousand-dollar Rolex" will make many buyers who are greedy for cheap be fooled.
"After Hu made money, he brought his cousin Xie to help, and the two of them formed a studio." In August 2020, the two were arrested by the police and the amount involved was nearly 800,000 yuan.
Policeman Wang Runji told reporters that the network closing operation was relatively successful. Hu and Xie were blocked on the same day, and more than 30 mobile phones used for placing orders were blocked in their studio. "Each mobile phone corresponds to one. Order group, the quota in each group is full."
Currently, the case is under further review.
Case 2:
Counterfeit the well-known yogurt trademark, arrested!
According to reports, in April 2020, the Longquanyi police cracked a case of selling counterfeit registered trademarks.
The suspect Deng signed a processing agreement with a well-known yogurt company in the name of the company, and Deng’s company processed and produced this brand of yogurt milk beverage.
However, in the process, Deng had his heart.
Without the authorization of the company's registered trademark, Mr. Deng purchased a large number of sour milk roll films with counterfeit registered trademarks.
Subsequently, Deng used the remaining raw materials from each OEM production to fill the roll film with counterfeit registered trademarks he bought to produce counterfeit yogurt for sale, with a profit of more than 100,000 yuan.
In April 2020, Deng was blocked by the police on suspicion of counterfeiting a registered trademark.
The police reminded:
Consumers should not be greedy for petty gains and choose formal channels to avoid being deceived.
According to the police, the information on the fake tags and wash labels are very simple. The genuine ones will be marked in Chinese and English, and the QR code is also very clear.
Here, the police remind consumers and friends to choose formal official channels as much as possible when buying branded clothing, and not to be greedy for cheap.
At the same time, you should pay attention to keeping shopping receipts, invoices, etc. as evidence. Once your rights and interests are damaged, you can promptly complain to relevant departments or file a lawsuit to protect your rights and interests.
Chengdu Commercial Daily-Red Star News reporter Cheng Xu