Niu Chunmei

　　China Judgment Documents Network recently announced the verdict of Cai Kunmiao, the developer of the "Star Aid" APP, who was sentenced to five years in the first instance for the crime of providing intrusion into computer information systems.

This also settled the case of a traffic star's "one Weibo forwarding over 100 million" incident in 2018.

　　According to the verdict, Cai Kunmiao’s company has only a few people, but within one year of developing and operating the app, he obtained more than 6 million yuan in recharge.

The income is so attractive, no wonder Cai Kunmiao takes the risk.

Behind the temptation is a deformed market's thirst for traffic: whether it is true or not, as long as it looks beautiful.

　　In recent years, capital has focused on creating a "traffic vicious circle."

Launch a beautiful face, give him a stage to appear on, and attract a group of fans.

This is not enough. It is also necessary to use methods that cannot be applied to create traffic and false prosperity, and use traffic as a lever to leverage various endorsements and film and television resources to maximize benefits.

The amount of real money and silver behind "one Weibo reposting over 100 million" may be beyond our imagination.

　　For the pursuit and superstition of traffic, there is no shortage of deformed help from fans.

I like a star, he is the best in my eyes, and I want him to be the best in everyone's eyes.

If you can’t control and bind other people’s preferences, use the data to speak, and spend money and effort to refresh the data.

However, human flesh has limited power to brush data, which naturally gave birth to "Cai Kunmiao".

This makes people have to ask, do you like a celebrity, do you like him, or the "emperor's new clothes" made by fans?

I have to say that contemporary fans' self-anaesthesia ability is too strong.

　　But when the tide recedes, who is the real flow and who is the false prosperity can be known at a glance.

We know that many so-called top-tier fans, relying on their fans' hard work, may be able to increase the sales of a magazine by tens of thousands of copies in a certain issue, and may be able to make an electronic album have good sales. After all, the investment is not too much.

But when it comes to products that are truly market-oriented, the traffic will not flow.

The so-called top-level film and television dramas often end dismal. In the past few years, many works that blindly believe in traffic have died on the beach.

　　The real traffic is not brushed out. Taking this year’s Spring Festival as an example, "Hello, Li Huanying" has a box office of more than 5 billion yuan, "Detective Chinatown 3" has a box office of more than 4.4 billion yuan, and "Assassinated Novelist" has a box office of nearly 1 billion yuan. ...There is no such thing as a so-called high-traffic star here, what does it mean?

And an actor like Zhang Xiaofei who has no traffic, can instead become a real star and top performer from an actor with more than a dozen lines in just 7 days through a sincere performance and a warm smiling face.

Only such an actor can be indifferent to the threats of the so-called fans, because she is not a star made by fans.

　　So we say, what is top-level, good acting skills, good singing skills, awe of the industry, and sincerity to the audience are the unbreakable tools for attracting fans.

They are all such stars, so there is no chance for the "Cai Kunmiao" to make a fortune.