Burger King apologizes for its "offensive announcement" on Women's Day

The fast-food chain "Burger King" sparked a storm of criticism, after it posted a tweet on one of its Twitter pages on Monday, forcing it after hours to delete it and make an apology.

A tweet posted by the company’s UK branch said, simply, that “women belong to the kitchen” but later tweets on the topic, provided wording of the phrase with a clearer definition, and said: “If they want that, of course”, with the announcement of a scholarship program on Company level "To help female Burger King employees pursue their culinary dreams" of professional male-dominated.

The company also published its full-page announcement in the print edition of The New York Times on Monday, and included the phrase in large, eye-catching text, while the company's explanation followed in a less prominent fashion.

The tweets, in addition to the printed advertisement, sparked a firestorm of criticism on Twitter, with some tweeters accusing the company of using sexist language that included insulting to the woman on her international day.

Burger King canceled the post and said hours later in a tweet: "We made a mistake in our initial tweet and we're sorry. Our aim was to draw attention to the fact that only 20 percent of the professional chefs in UK kitchens are women," she added, adding that she and to help with Change that, I awarded Culinary Scholarships.