5 minutes
Small ideas .. many millions (2)
Dr..
Alaa Jarad
Garad@alaagarad.com
08 March 2021
The previous article dealt with the concept of internal entrepreneurship, and how employee engagement can generate profits for the company and the employees who make suggestions. Instead of the employee leaving the company to establish his startup, the company in which he works allows him to implement his idea without leaving, for example, "Sunder Pichai." Google CEO was credited with introducing a huge fortune to Google, and when the company realized that he had received a better offer, it retained him with a salary of $ 200 million, in addition to other benefits.
It is worth noting that Sunder did not have any favoritism or favoritism, and he grew up as a child in a low-income family in rural India.
An inspiring example I would like to point out, in a period of time in which the company "eBay" surpassed the "Amazon" company, and the latter tried to find some solutions, but "eBay" remained advanced, so "Amazon" unleashed the ideas of its employees, led by "Gregg Greely", who He later became the Executive Vice President. The team came up with the idea of "Prime", an idea that does not exceed one line, which is the creation of an exclusive club for customers wishing to receive their shipments within two days, and they called this membership "Prime".
The idea liked "Jeff Bezos", president and founder of "Amazon", and the membership was launched. Within a record time, the number of subscribers to "Prime" reached a third of "Amazon" customers, and "Amazon" revenue from Prime subscriptions annually exceeds $ 19 billion. .
Yes, this number is correct, as a result of an idea that was entered into the suggestion system.
Another example, in 1997, the "Amazon" programmer changed the programming of the purchase system, allowing buyers to complete purchases with only one click, because many buyers want to quickly finish the purchase process, and considering that more than 250 million people visit the Amazon site daily, There is no doubt that hundreds of thousands will use this feature, and "Amazon" was the first company to provide this service, thus achieving a precedent and a competitive advantage, and because the company registered the patent for 20 years, it achieved technical excellence and was able to sell the right to use to many companies, including Apple, by the end of its patent rights in 2017, had $ 177 billion in patent sales.
Humans are human beings, and ideas have flowed since God created our master Adam, and ideas will continue to be generated every second, but ideas alone are not enough. Ideas are like seeds, if we keep them in a safe or drawer, they will remain there without interest, but we may lose them with the passage of time. But if we create the right soil, and an environment that encourages the seed to grow, then it will grow and flourish, maybe skyrocket, and it will produce new seeds for us every day, and everyone will benefit.
I hope everyone who has the power and potential to help someone implement their idea does not hesitate to take it seriously and try to implement it.
I hope all organizations take the suggestion system seriously.
• Ideas like seeds, if we keep them in a safe or drawer, they will still be there useless, and we may lose them over time.
@Anime_Games
Garad@alaagarad.com
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Garad@alaagarad.com