Chinanews.com, Haikou, March 7 (Maudling Zhang Qianyi) I bought myself a bouquet of flowers, filled my shopping cart with a cart full of snacks, and even rewarded myself with a bag... With the "March 8" women The festival is approaching, and this kind of "pleasant consumption" is popular among young women in Hainan.
Nowadays, under the general trend of consumption upgrading, fashionable and unique niche groups have become important consumer choices for many young people, and the "pleasure economy" is also a true portrayal of young people paying for the "good mood".
Female citizens buy flowers for themselves in the flower shop.
Photo by Modling
The reporter visited the major shopping malls in Haikou on the 6th and found that businesses from all walks of life are using large-scale discounts and various promotional activities to please the goddesses.
Advertising slogans such as "Queen Price Arrived", "Queen's Day Special", "Goddess Day" and other advertising slogans have become business promotion and eye-catching slogans.
Haikou Riyue Square Haikong Global Boutique (Haikou) Duty Free City has recently launched many preferential activities around Women's Day. Female consumers also "should do it when it's time to do it." Clothing, cosmetics, bags, jewelry and other counters are crowded with people.
For the "post-95" Jin Xia who is engaged in the teaching profession, buying her favorite clothes, skin care products and snacks has become her consumption habit.
"The psychology of making consumer decisions is that I like this thing very much, and buying it makes me happy." Jin Xia said with a smile.
Female consumers are choosing cosmetics and jewelry.
Photo by Modling
The rise of "pleasant consumption" not only reflects the changes of the times from the level of individual economic behavior, but also represents people's yearning for a better life.
Chinese consumers are more willing to please themselves to the fullest extent of their abilities when shopping, especially young people. This is also one of the reasons for the rise of "pleasant consumption".
Compared with sending flowers to others, sending flowers for yourself has become a new fashion and new consumer behavior.
In the "Naisi Flowers" flower shop in the Commercial Plaza of Friendship Sunshine City in Haikou, many female citizens are choosing their favorite flowers, either as gifts or paying for themselves.
Female citizens buy flowers for themselves in the flower shop.
Photo by Modling
Ms. Yu, the head of the flower shop, told reporters that the shop specializes in “small and beautiful” exquisite bouquets, and the main consumers are young women.
"Here, you can buy flowers as gifts, or you can present yourself a bunch of flowers when you are in a good mood." Ms. Yu introduced that near Women's Day, the main bouquets in the store, such as small daisies and multi-headed roses, are widely popular. Customers love, and traditional carnation bouquets are also selling well.
Not only that, the "Queen's Day" custom-made bouquets that integrate the consumer needs of pleasure are also highly sought after and become the first choice for young people to buy flowers on holidays.
Compared with the "immediate self-pleasure consumption" that focuses on material needs, the "development-based self-pleasure consumption" that pays more attention to spiritual cultivation is also favored by many people. Buy durable consumer goods, learn new skills, invest in health and beauty, and enrich the spirit. The world is the way of consumption that women pursue.
In the Xinhua Bookstore on Jiefang West Road in Haikou, Xiao Su, who has just stepped into social work, is looking for her favorite books on the shelves. She said that rewarding herself with a book when she is happy is the greatest satisfaction.
The rise of "pleasant consumption" is inseparable from the improvement of people's economy and living standards.
Young consumers pay more attention to self, individuality, brand and quality.
Whether it is "immediate self-pleasure consumption" or "developmental self-pleasure consumption", to a certain extent, consumers feel happy, enhance self-satisfaction, and improve self-development ability.
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