In the Melodifestivalen, viewers can, in addition to calling and voting, send heartfelt voices to their favorite contributions.
The users are divided into age groups and each group has the same number of points to distribute regardless of how many people vote.
- When we only counted the number of votes, we saw that it became unfair.
Children thought it was very fun to vote and voted many times, while older people just wanted to give a vote for the contribution they liked, says Thomas Strindberg, head of engagement Melodifestivalen.
So how does voting work? Get a full explanation in the video.