The satisfaction of audiences with high-quality movies in centralized screenings continues to rise
Newspaper and Magazine Guangming Daily
Wednesday March 3rd, 2021
New Year's Eve files for 2021:
Author: Fast Break
"Guangming Daily" (March 3, 2021 15 edition)
【Literary and artistic view】
In 2020, under the influence of the new crown pneumonia epidemic, the Chinese film market pressed the pause button.
After the initial victory in the fight against the epidemic, active and effective policy regulation helped the film market recover rapidly.
This good development momentum has been concentrated in the nearly three months of the Lunar New Year holiday in 2021.
First, the national movie box office reached 1.299 billion yuan during the New Year's Day holiday, breaking the New Year's Day box office record.
As the Spring Festival approaches, the "New Year's Day in Place" initiative has allowed many people who originally planned to return to their hometowns to stay in cities with a relatively large number of screens.
The cancellation of some travel plans and gathering activities has also made movies the main choice for leisure and entertainment.
In addition, theaters have adopted methods such as current limiting to strengthen epidemic prevention and control, and many theaters are full and hard to find a ticket.
During the Golden Week of the Spring Festival, the box office of city theaters across the country reached 7.822 billion yuan, breaking the box office record for the Spring Festival stalls, attracting 160 million audiences into the theater, and the number of screenings reached 2.637 million.
Chinese Movie Audience Satisfaction Survey·The results of the 2021 Spring Festival schedule survey showed that the audience satisfaction score of the Spring Festival stall was 85.2 points, making it the most satisfactory Spring Festival stall for the audience since the survey began in 2015.
This year's Lunar New Year films have won a good start for 2021 with their rich creative types, diverse content expressions and accurate market positioning, showing the momentum of Chinese film development.
Integrate life thinking into the humorous comedy plot
Comedy has always occupied an important position in the Lunar New Year file, and this year is no exception.
This type of creation is based on the logical starting point of creating physical and mental pleasure, presenting the ups and downs of real life in a humorous gesture, using sometimes warm and bright and sometimes playful brushstrokes, caring for people’s dreams and hopes, and allowing the audience After a happy laugh, you will gain goodwill and a sense of security, which is especially suitable for a peaceful and festive holiday atmosphere.
Especially under the influence of the new crown pneumonia epidemic, viewers need to clean up the negative emotions accumulated in their hearts with a smile, and heal their souls at the beginning of the new year and when Vientiane is renewed.
So in the Lunar New Year this year, comedy movies that meet the demands of the public to watch movies have been enthusiastically sought after by the market.
"Send You A Little Red Flower" and "Hello, Li Huanying" can be described as two dark horses that stand out in the fierce competition.
The former uses light comedy elements throughout this tragic anti-cancer theme, and tells a way of resisting suffering with the attitude of the protagonist and their families working hard to live and love.
It is precisely because of this strong story background that the "little red flower" market that flourishes in the theater at the turn of winter and spring has a particularly long "flowering period".
The latter uses the protagonist to travel through time and space to return to the story of the encounter with his mother 20 years ago, to explore how relatives of different ages and different generations can reach reconciliation across the generation gap.
It is the topic of the infusion of true feelings and intergenerational communication. These two works have rarely attracted audiences of different ages, especially the middle-aged and elderly people, into the theater, and let the film critics say "I hope more movies can watch the middle-aged and old people." "Appeal" with emotion.
There is also "Warm Hug", which tells the story of everyone working together and using various warm methods to cure OCD. It records the "Big Red Envelope" that self-directed and performed the crazy wedding process in order to recover the money from the members for many years. It describes the professional killer and the masses. Actors accidentally exchanged life plots in "Surge of Crowds"... In short, these comedy films strive to incorporate a keen observation of life and deep thinking about reality in the rich comedy elements and dramatic plot settings, and capture more The life demands of ordinary people and the shining points of humanity warm the hearts of the audience with a down-to-earth attitude.
Enhance the viewing experience with shocking visual effects and ups and downs
In the Lunar New Year, action movies with big scenes, strong plots, and heavy industry are also popular choices for movie watching.
On the one hand, technology empowers art. This kind of film can best highlight the audiovisual shock brought by the high-definition large screen, surround sound and high-tech special effects.
On the other hand, genre elements such as crime, disaster, suspense, and fantasy have become an important aesthetic support for the film, which makes the film dangerous, suspenseful, and highly dramatic.
The first release of "Emergency Rescue" fully demonstrated director Lin Chaoxian's ability and imagination to control large-scale action scenes.
The film uses a large number of aerial shots and underwater and underwater shots to create shocking disaster scenes such as oil well fires, passenger plane crashes, oil tanker explosions, etc., so that the audience can experience the fear and excitement as if they were on the scene, and thus deeply feel it The special service team is not afraid of life and death, and the heroic spirit of standing up.
The shocking big scene explosion scenes and the simply cool action scenes in "Bomb Disposaler 2" are very visually impactful, and the suspicious plot settings and in-depth exploration of the character's psychology are also endless. , The literary drama is wonderful".
"Detective Chinatown 3" returns to the Spring Festival as a popular IP, allowing the two protagonists to continue their investigative journey in Tokyo.
In order to attract more audiences, the creators mixed comedy effects, inference rooms, upgrades to fight monsters, family ethics, and reflections on wars, which triggered a discussion in the industry on "how the series can go further."
The "action + fantasy" genre works are another unique landscape for the Spring Festival.
"Assassination of Novelists" has a big brainstorm, telling the incredible causal connection between the overhead world of young novelists' writing and the real world.
The plot concept that can freely switch between magic and reality and the magnificent, realistic and crazy overhead world aroused the enthusiasm of many young audiences.
There are also "The Order of the Samurai Warriors" adapted from online games and the animated film "New God List: Nezha Rebirth", all of which show the magical beauty of the oriental fantasy world with high-level production.
In short, the 2021 Lunar New Year's action movie, while providing enough shocking audio-visual effects, pays more attention to the fineness and layering of the character arc, and pays more attention to the sociological and psychological value interpretation of the story and the role. It is a good trend that the level of China's film industry and the level of art are progressing together.
Nourish the soul with sincere and warm emotional expression
The experience of 2020 has mixed people with mixed tastes, which can easily become a catalyst for emotional release when watching movies.
Especially the sudden outbreak has made people more aware of the truth of "cherishing the people in front of you."
Film creators have seen this appeal of the times and have focused on the sincere emotions of ordinary people.
Among them, the sense of substitution, identity and psychological compensation of love movies are the types that are most likely to arouse group resonance and cause street talks.
However, judging from the creative experience in recent years, some romance movies have fallen into the existing routine and cannot extricate themselves.
The "Amnesia, Car Accident, Love Triangle" plot is greasy and uninteresting, but it is easy for the audience to "no longer believe in love" after watching it.
How to break out of the creative arrogance and release novel inspiration and structure fresh stories under the eternal theme of love is an urgent consideration for creators.
From this perspective, "Send You A Little Red Flower" has made a useful attempt.
The boys and girls in the film face illness, life and death at an age that should allow their lives to bloom freely.
As a result, the two people who were sick and pitiful joined hands to unfold a piece of imagination about a beautiful world in the face of unknown fate.
This work was released at this special time, and it is destined to touch the heartstrings of many people.
The main family card is also a key to the success of the Lunar New Year movie.
In "Hello, Li Huanying", Jia Ling, who became a film director for the first time, brought the unforgettable emotional story between herself and her mother on the big screen, making people deeply feel the regret of "the child wants to support but not to be loved".
This touching display of family affection touched the softest part of many viewers' hearts and set off a movie-watching boom of "Take Mom to see "Hello, Li Huanying"".
In short, the overall quality of the Lunar New Year films in 2021 is excellent, which has aroused strong resonance among the public in different dimensions.
As a result, the film’s good reputation, excellent quality, active sharing by the public, and instant dissemination have formed a movie-watching atmosphere in which everyone is rushing to buy tickets and discussing enthusiastically. The great encouragement has also strengthened the determination of film practitioners to continue to move forward on the road of benign interaction between supply and demand and high-quality development.
(This article is the National Social Science Fund 2019 Annual Art major project "Cultural network security research," the initial results, the authors: Fast Break, Professor, Department of Film and Drama School of Communication University of China, Ph.D.)