Bridging the "digital divide"

How to solve the digital problem of the elderly?

  [Realistic Challenges] Regarding solving the difficulties of the elderly in using smart technology, the State Council has issued an implementation plan and how to implement it in all parts of the country

  [Response strategy] Introduced targeted measures in many places to promote the correlation of "health codes" with ID cards, social security cards, etc., daily life scenarios must retain traditional service methods, and medical institutions must retain manual service windows, etc.

  Elderly people who have no conditions or do not know how to use smart devices can be said to be hindered everywhere in today's "scan code" society.

However, with the implementation of the "Implementation Plan on Effectively Solving the Difficulties of the Elderly in Using Intelligent Technologies" by the General Office of the State Council, a number of measures to assist the elderly have been launched across the country, including setting up manual windows, rectifying the rejection of cash, and implementing travel with vouchers.

According to the set goals, by the end of 2021, elderly people will enjoy more intelligent services and traditional service methods will be more complete. By the end of 2022, a long-term mechanism to solve the problem of the “digital divide” facing the elderly will be basically established.

Swipe the ID card to verify the health code

Guangdong takes the lead in launching

  An elderly person in the northeast was refused by the driver because he did not have a mobile phone and could not show his health code when he took a bus.

For such incidents, the State Council’s notice clearly stated that it is necessary to provide service guarantees for the elderly in the state of emergency response.

Under the premise of fully guaranteeing the security of personal information, promote the inter-connection of "health codes" with ID cards, social security cards, senior citizens cards, and citizen cards, so as to gradually realize "card swiping" or "face swiping" access.

  At the end of December 2020, Guangdong took the lead in the country to innovate the new service function of swiping ID cards for entry and exit registration and verifying health codes (Yuekang codes).

In addition to transportation stations, the system will also be used in high-frequency matters and service scenarios such as elderly travel, medical treatment, consumption, entertainment, and work in nursing homes, hospitals, shopping malls, banks, and community access management.

There are two green lanes for the elderly at the Guangdong Provincial Bus Terminal. In an interview with the media, the 70-year-old Huang Bo said that he was using an elderly phone and couldn’t access the Internet: “I couldn’t show my health code before going out. Handwritten registration. Now swiping the ID card, it will take a few seconds, which is very convenient for us."

  In Sichuan Province, the "offline code" was launched before the Spring Festival this year. The elderly can enter through WeChat, Alipay applet, Tianfu Tongban mobile client and other portals, and click "download offline code" to complete.

The "offline code" can also be printed out as a paper version and carried with you. It will be valid within 7 days from the date of generation.

At present, nearly 2 million elderly and children have applied for offline codes on the WeChat applet.

  Recently, a notice jointly issued by the Beijing Municipal Health Commission and the Municipal Office on Aging stipulates that areas and places where conditions permit should set up "no health code channels" for the elderly who do not use smartphones.

It is not allowed to use the "health code" as the only pass for personnel. For the elderly, it is possible to register with a valid ID, pass with a paper certificate, and present a "communication itinerary card" as an auxiliary itinerary certificate and other alternative measures.

Cash and bank card payment

Support needed by the elderly high-frequency consumer field

  The 67-year-old Uncle Xie bought grapes for 8.8 yuan in the supermarket, but was refused by cash payment; the 58-year-old uncle, because he could not grab tickets on his mobile phone, ran 6 times at the train station and couldn't get the tickets. He collapsed on his knees and cried... Such news is still fresh in people's memory.

  The State Council’s notice requires that in various daily life scenarios, the traditional service methods familiar to the elderly must be retained, and no unit or individual may refuse to accept cash in the form of standard clauses, notices, declarations, and notices.

In this regard, many provinces and cities have successively introduced targeted measures in key areas and industries in terms of daily travel and living consumption of the elderly.

  The Fujian Provincial Department of Commerce organized the Fujian Provincial Food and Beverage Industry Association and Food Street (City) for 9 Fujian Food Streets (Cities) including Shaxian Snack Culture City in Sanming City and Wudian Food City in Quanzhou Jinjiang City, which are listed as the community life service gathering centers. ) The local commerce department publicizes and mobilizes the retention of manual services and cash payments to the food street (city) management agency and the owner unit, so as to effectively solve the difficulties of the elderly in using smart technology, and to promote the convenience of the community while ensuring the living needs of the elderly.

  Qinghai Province requires that, in terms of daily consumption, banks, insurance, securities institutions and other places open green channels and love windows, provide priority handling services, and guide special groups such as the elderly to use self-service equipment.

At the same time, it is necessary to increase efforts to rectify behaviors such as refusal of cash and bank card payment.

  Recently, Beijing also announced that it will carry out a centralized rectification of cash rejections in the city, focusing on the areas of high-frequency consumption of the elderly such as retail, catering, shopping malls, parks, and basic public service fees such as water and electricity fees, and administrative fees. , To impose economic penalties on relevant entities that refuse to accept cash, and continue to rectify the illegal behavior of rejecting cash through various methods such as capturing typical cases and news media exposure.

At the same time, for the elderly high-frequency consumption places, basic public service fees, and administrative fee collection units, manual cash collection and payment channels must be set up and publicity must be strengthened; places that use unmanned sales operations should provide cash payment channels or conversion methods.

Medical institutions retain manual service windows

Encourage platforms to provide phone taxi services

  For the medical and travel issues that the elderly are most concerned about, various localities have also launched relevant measures.

  First of all, in terms of registration, the National Health Commission requires medical institutions and related companies to improve the telephone, network, and on-site appointment registration methods.

At the same time, medical institutions should provide a certain percentage of on-site number sources, retain manual service windows such as registration, payment, and print inspection reports, and be equipped with medical guides, volunteers, social workers and other personnel to provide medical guidance services for the elderly.

  In the Zhongnan Hospital of Wuhan University, the number of people over 60 who visit the outpatient clinic every day accounts for one-third of the total number of visits, and about one-half of patients with chronic diseases.

A few days ago, the hospital opened a dedicated manual window for elderly patients, and routinely deployed medical guides to assist elderly patients in seeking medical treatment and printing inspection reports.

In addition, it connects with nearby community health service centers to open a "green channel" for elderly patients to see a doctor.

In this regard, the Hubei Provincial Health Commission stated that the province’s medical institutions are stepping up the implementation of a number of effective measures for the health system to solve the elderly’s difficulties in using smart technology to meet the basic medical needs of the elderly. The approach of Wuhan University Zhongnan Hospital is worthwhile Provincial promotion.

  In terms of taxi rides, many provinces and cities are also implementing the requirements of the State Council, guiding online ride-hailing platform companies to optimize ride-hailing software, adding "one-click ride-hailing" functions, encouraging the provision of e-hailing services, and giving priority to the elderly for orders.

For example, Tianjin plans to increase the publicity of taxi e-hailing services and guide the elderly to use the 96880 taxi e-hailing services.

In shopping malls, hospitals, supermarkets, large residential areas and other areas, set up taxi call stations.

In conjunction with the "patrol network integration" project, the functions of "scanning code and one-key taxi" and "smart phone call" are developed.

  Recently, the "one-click ride-hailing" on the streets of Shanghai has been swiped on social platforms.

When passengers need to call a taxi, they can go to the nearest taxi waiting station and call the taxi quickly through the "information screen" and "raising bar" at the waiting station. Just press the "call button" and the nearby cruise taxis will be available. Will receive demand reminders, go to the calling place as soon as possible to take orders.

At present, the number of taxi waiting points in Huangpu District of the city has reached 30, and the construction will continue to be expanded in the future to form a scale effect.

  Text/Reporter Chen Si

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