Chinanews.com, Beijing, March 3, "When you hear the local accent, you go home", "I heard the new year when I was a child"... During the Spring Festival and Lantern Festival this year, Kugou Music was launched "The Chinese New Year in My Memory" ", "Tonight and Yuanye Wandeng to send blessings" two themed playlists have been played more than 22 million times so far.
The Spring Festival and Lantern Festival are traditional Chinese festivals. With the upgrading of Internet services and the changes in people's lifestyles, digital music, live webcasts, and short videos have redefined the "New Year" and "reunion" methods.
New Year's methods are constantly being innovated, and people also feel more New Year culture from songs and videos, triggering memories of the past New Year.
Picture source: Picture courtesy of the organizer
It is understood that the song list of "Tonight and Yuanye Wandeng Sending Blessings" includes both songs covering Lantern Festival customs and ancient poems with new Lantern Festival-related poems as lyrics. Netizens commented that "this is a knowledgeable playlist." Not only has it popularized the annual customs of festivals, but also the classic poems "Yong Chuan".
In fact, Nian customs not only contains traditional culture, but also a microcosm of the changes in people's lives.
Especially on the Internet platform, the innovative expression of cultural content by online youth creators affects a wider range of online audiences.
According to reports, during the Spring Festival this year, the "Culture Enters Ten Thousands of Homes-Live Video Broadcasting Hometown Year" event went live on Kugou.
From the perspective of the Kugou anchor leading netizens from all over the country to visit their hometown, the event will closely visit the non-genetic inheritors such as Jingxi shadow puppets, Kyocera porcelain, paper-cutting, Yangliu green wood plank New Year paintings and so on.
"Wonderful, I finally watched the live version of the shadow puppet show." A netizen said that most of the shadow puppets I saw in the past were in museums or scenic spots and were regarded as a handicraft. Today I saw this moving shadow puppet show and felt the soul of the shadow puppetry. .
"Let the intangible cultural heritage enter the live broadcast room. While feeling the strong flavor of the new year, netizens can also learn about the charm of traditional culture through close contact with non-genetic inheritors, and then promote these intangible cultural heritage projects related to the annual customs. Better integrate into modern life." said Fang Yuan, the director of Kugou's publicity.
It is understood that there are 5 live events in the series of "Kugou Anchor Takes You to Visit Hometown", with a total of more than one million viewers.
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