Soundcloud, the music platform -

Soundcloud

It's a first.

The music platform SoundCloud announced this Tuesday to launch, in April, a new system of remuneration of artists, more fair and equitable, because based on the listening times of each ('musician and musician. Indeed, the other streaming offers like Spotify and Deezer work in proportion to the total listenings and each subscriber who pays 10 euros monthly sees a large part of the sum going into the pockets of the most streamed artists.

Two systems of remuneration are opposed

This so-called "market-centric" system is widely criticized by artists, and is opposed to the theoretical model of "user-centric", which would be based on the individual listening of subscribers.

Concretely, the first system favors the big stars like Drake or Ariana Grande, to the detriment of the smaller ones.

It is therefore this model that is called into question by SoundCloud, which, from April 1, will inaugurate, for artists who monetize their creations using the SoundCloud Premier, Repost by SoundCloud or Repost Select services, a system that links their remuneration to listening. of their fans.

“This is a demand that has been coming back for years in the industry.

We are happy to be the first to bring this innovation to support artists, ”says Michael Weissman, Managing Director of SoundCloud.

In total, “nearly 100,000 independent artists” around the world are concerned.

A 25% increase for French artists

A more “fair” and “equitable” system depending on the platform, and which should ultimately promote greater musical diversity.

According to his estimates, French artists in particular should be the big winners of this change: they would see the total amount paid to them collectively increase by nearly 25%.

A study by the French National Music Center (CNM) published at the end of January estimated that changing the distribution system of musical platforms, from the common pot to listening by artist, would have little impact on the remuneration of currently marginalized musicians and would have the main effect of stabilize the “middle of the ranking”.

The study, conducted with the firm Deloitte, did not however include the SoundCloud platform but only Spotify and Deezer.

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