After the idol "collapsed"
It was not a real house, but once it "collapsed", the person who "built" it would still be sad.
In the past 2020, it was dubbed "the first year of idol collapse" by "fan circle".
In 2021, which has just arrived, it has collapsed again.
The term "collapsed house" originated from an online emoticon package. In the picture, someone saw a house collapsed in the distance and ran to join in the fun, and found that it was his own house.
This image was borrowed by the fan community to describe the collapse of the idol.
On the assembly line of the entertainment industry, idols are goods that have been packaged layer by layer, and they are also resources with public influence.
Under the precise guidance of capital, many young people dedicated their time, energy, and money to idols out of "love" to "build houses", but they will never decide when the "house" will fall.
I stayed up late, money was spent, the house fell, tears flowed, and some young people also gained new knowledge.
They try to make changes and change their lives.
House collapsed
Shi Yujie accepted one thing-the idol who inspired her to fight for her career is not all career in life.
In 2015, Shi Yujie, who was in the first year of high school, paid attention to a youth talent development program, and felt that one of the boys who loved to dance was "very young."
Seeing him later participating in a variety show in the draft, Shi Yujie became even more tempted, "I am not a very self-motivated person, so I appreciate his ambition."
She became a "mother fan", which means that she has a high tolerance for idols, "to accompany him all the way, and witness him from a child to a person who enjoys the stage".
One day a few months ago, scandals of this male artist spread on the Internet.
Shi Yujie was afraid that he would collapse by himself, so he waited until the school afternoon before class and clicked on a video in the classroom full of people.
In the picture, the male artist takes care of a woman carefully, just like any couple who is immersed in love.
Shi Yujie's first thought was: "The hat he wears is really ugly, doesn't he know it will be seen by the people of the whole country?"
Zhang Yue has been unable to count how many hot searches the idol has made on Weibo within a few days.
She once regarded the hot search on idols as a compliment-the popularity is recognized, the commercial value is booming, and as a fan, she feels that she has her own credit.
In the past, the name in the hot search was usually accompanied by a uniform like.
At this time, the "big fan" who has the right to speak in the small fan group will advise her to bring a hot search "entry" to post more than a dozen related microblogs, and continue to build momentum for her beloved idol.
Until one day, that name was linked with words such as "apology", and likes were replaced by questions and ridicule. For the first time, Zhang Yue hoped that he would not be seen on the hot search list.
When the negative news came, Zhang Yue couldn't believe it at first that the first "brick" of the "house" was loose.
What she saw before was that the idol had experienced a lot of frustration and success was hard-won. She thought "he will cherish like me, no one will not cherish feathers."
But her idol subsequently issued an apology statement, acknowledging that she had "improper handling of private matters" and had "improper behavior."
Zhang Yue wanted to cry: "I can't think of it, but he can do those things."
Zhang Yue tried to comfort herself. People must have a social circle and fall in love, but the idols in her eyes have become blurred.
A friend came to ask, she turned the subject off in a self-deprecating way, and the two laughed together.
But one night, Zhang Yue was lying on the bed in the dormitory and suddenly began to cry.
She is a strict self-demanding person and cannot accept the "stain" of idols.
For her, it was a "house" built with emotion, money, and time.
However, she thought she knew the house well, thought that they "breathed and shared fate", and almost forgot that even if they get along in the real world, people cannot easily understand each other.
Compared with other fans, Wang Qi reacted a bit more violently after the "collapsed house".
Since high school, she has liked a male artist for more than 3 years and refuses to listen to anyone's negative comments on the male artist.
One day when she was in class, she suddenly received negative news about her idol from the little sisters.
Since then, the latest rumors of this negative incident have continued to appear on the Internet. Wang Qi felt that the person involved was "very unprofessional." She hated iron failure and posted nearly 100 Weibo to curse idols.
"Before I was uncomfortable with some of his behaviors. I would only complain to others on WeChat. Now it is different. I directly post him on Weibo."
When he was emotional, Wang Qi would write down "ruthless words", and then put them in the draft box without sending them out.
There are more than 10,000 idol pictures in her mobile phone, which have been saved over the years. She opened them one by one and deleted 80% of them.
Search for "collapsed house" on Weibo, you can see more "sites".
The same "house collapsed" people scolded each other for those who didn't have fans and those who hadn't fans, and then scolded the idol himself and the brokerage company together; some people wanted to throw away all the purchased "star peripherals" and return to the "two-dimensional" Happy Hometown", to like an anime "paper man"; some fans have not yet come out of the emotion of "broken love", fighting spirits against other idol fan groups ridicule.
"House collapse scene" has become a place for online carnivals, and labels such as "boiling" and "explosive" refresh the list of hot words.
Traffic is surging again, and only the people who run the "attention business" really laugh.
I knew today
Associate Professor Zhou Kui of Communication University of China mentioned a paradox in the idol industry. "Idol is both a natural person and a legal person. We call it a humanoid IP." , Specific people, there will be conflicts.
Live broadcasts, reality shows, social networks... Countless spotlights are chasing "all-weather" idols, making their literary works significantly less popular than their personal images.
In the real business environment, both the perfection of the "humanoid IP" or the flaws of the person themselves can be used to create gimmicks and traffic.
A netizen once wrote that long ago from some details, it was seen that idols are arrogant and don't care about fans. "Others are not important, he is the most important."
Wang Qi also felt that the idol’s "collapsed house" could be traced.
At that time, the idol changed a new management team and posted his "personal status" on social networking sites.
Wang Qi felt that "he is quite stressed, he is in the rebellious period."
But she has no way of knowing what kind of logic is behind these situations.
Zhou Kui believes that the "house" is a symbol with Chinese characteristics, representing the data labor and emotion invested by fans for idols.
When the "house" collapsed, the fan's mentality of "I built every brick and tile, why do you betray me" was normal.
In the mainland entertainment circle, talent show, the front end of the starmaking industry, has been very developed, and new faces are constantly being output.
But it is difficult to predict how long these faces will exist and how long they will be glamorous.
Even Liu Siyu, who claims to have never chased a star, was "captured by his talent" while watching a well-known talent show.
Liu Siyu recalled that she was so "upper" because the format of the show resonated with her.
It was 2019. Less than a year after she graduated from university, she immediately recalled her life in the dormitory not too long ago: "Cheating, training, and passion."
This kind of well-designed and accurate variety show is very easy to close the distance with young people.
Seeing the contestants "swiping the night" as they prepare to perform, Liu Siyu thinks of himself who stayed up late in college to prepare for the exam.
During that time, her work was not smooth and her mood was down. She felt that the program provided a "harbour for self-escape."
Liu Siyu joined the "Hunting" and voting activities to support his idol.
After get off work, she will go to the fan organization to lead the account to vote.
There were 10 groups of these accounts, and she took 3 groups at most at a time, mechanically repeating login, verification, and voting until very late.
Someone gave them a sad name, "Female Data Workers."
Almost every "girl in the rice circle" has the experience of being a "data female worker".
A media report in 2019 summarized "data female workers" as "for fans who have supported idols (stars) on data".
They are well organized and have a clear division of labor. There are "data group", "control evaluation group" and "investment group".
Most of them firmly believe that if you look at the data well, you can get more resources for your favorite artists.
"I'm willing." When someone questioned that they were being used, they mostly responded like this.
At most, Shi Yujie owns 7 Weibo trumpets at the same time, constantly switching, just to add more "recommendations" to the idol's Weibo.
Her investment extends to offline, including distributing leaflets outside the venues of idol activities, placing roll-up banners, shooting "support" videos, distributing light signs, etc.-even without seeing the idols themselves.
When asked about the cost of star chasing, she said, "I dare not count, it must be a very scary figure."
The idol’s "collapsed house" sometimes does not mean that this "product line" is completely closed.
The subsequent declarations, apologies, etc. will attract another wave of attention.
Shi Yujie has been scanning Weibo. Like an addiction, he will click whenever he sees a negative entry from an idol in a hot search.
Later, she saw a video.
Seeing the "ambitious" man bowing to the fans, the anger suddenly disappeared, and I only felt very sad.
She remembered when she was in a bad state, "He came with me. Before I go to bed every day, I think that tomorrow he will produce new materials, so I want tomorrow to come soon."
Liu Siyu joined the school's psychological club when she was in college. Looking back, she felt that the star-chaser herself was "very irrational."
When the degree of attention is high, the artist will receive a large number of advertising endorsements.
The pricing of those products is “a bit expensive” for Liu Siyu. She also knows clearly that the idol’s “endorsement period” is not long, and fans are the “leeks” that businesses want to harvest. , She bought back a lipstick as soon as her mind got hot.
"It's a death Barbie powder", she never painted it again.
Irrational consumption continues.
"I have bought almost all of the products he endorsed. How can I say, buying these things is definitely not what I like or I am suitable for, it is all because of his endorsement."
In October 2019, Liu Siyu had an opportunity to follow stars offline.
At that event, the idol’s group would only perform one song.
Liu Siyu asked the scalpers to buy tickets, asked for leave from the unit, turned over to the program group on his mobile phone, and waited for almost 5 hours outside the venue.
After coming out of the venue, she also set a goal to watch the concert and watched it twice.
Once, she flew to Chongqing in the morning, watched the concert that day, and flew back to Beijing in the evening.
Last year, Zhang Yue's idol participated in a competitive show.
Zhang Yue couldn't go to the scene, so he formed a team and voted every day in the activities initiated by the title dealer, in order to make his idols rank higher and get more opportunities to show up on the show.
In addition, Zhang Yue also spent more than 500 yuan to participate in the fund-raising project of the support club.
She prides herself on being frugal, and she often checks the group buying software, looking for coupons for "95 yuan to 100 yuan", "but she didn't even blink her eyes to spend money for him."
Zhang Yue mobilized high school classmates to vote for idols. After experiencing a "collapsed house", she had a feeling of "running naked".
Scar repair
In the Douban community where star-chasing girls are active, Lear established a group called the "Relief Center for the Bollard".
She has also experienced "house collapse", so she and her friends set up a network group to hug each other to keep warm.
This group was created on November 1, 2020 and now has 1,077 group members.
"Nobody posts, after all, it's not a house collapse every day, but there are always new people joining." In the group, there is a post with more than 120 posts to record the response time of the idol after the house collapse.
Someone posted, saying, "The'collapsed house' has somewhat affected my mental state"; some people laughed and said that they "have no memory, blindfolded and pretended not to know"; some people questioned themselves, "If one fan collapses and one collapses, how can one collapse." No one is left."
In the face of people who have regretted, Lear still encourages them: "The next (idol) will be better."
The beginning of the story is perfect.
Zhang Yue has decided not to chase stars anymore, but she has not forgotten everything that happened.
In May last year, Zhang Yue was in the first year of graduate school and clicked on a video on the website.
It was the last issue of a national audition show. It was called "Cheng Tuan Ye" in the industry term. The male artist on the screen had "sword eyebrows and stars with brilliant smiles, so dazzling."
Like being attracted by the exquisite merchandise in the window, Zhang Yue "can't walk anymore."
Next, she found all the variety shows related to him and carefully "reviewed" them.
It seems that reality TV shows can satisfy her need to understand the stranger in all aspects.
Zhang Yue held the mouse and clicked the left button to freeze the frame frame by frame, observing his performance in the program.
"He can eat a lot of steamed dumplings at once" "He will take care of his teammates subconsciously and be polite to fans" "He is humorous, kind and smart"-the show continues to output the advantages of male artists, and Zhang Yue likes it more and more he.
"I have never discovered my boyfriend's strengths like that, really." Zhang Yue wrote a few hundred words of his impressions, and posted it on Weibo, with screenshots of the show's video and topics, and the idol’s own ID." When doing other things, you may not be so attentive."
Liu Siyu once acted as a sister to escort idols.
Once, when she learned that the idol was going to record a show, she began to worry, "The hosts are all seniors in the circle, and we are the little idols who just debuted. Will he behave badly?"
The presentation of the show was perfect. She took a deep breath and deepened the idea of "I don't like the wrong person".
But when the idol was exposed to scandals and even more private life details, Liu Siyu's faith was shaken.
It was the end of 2020. Due to the impact of the new crown pneumonia epidemic, Liu Siyu, who had not chased the scene for a year, originally planned to go to Chongqing again to "revisit the tour" where he had watched the concert.
The idol’s group was suddenly controversial. After hesitating for a long time, she decided to set off.
"Although I have been heartbroken bit by bit by this regiment, I still can't let go of it completely. After all, there has been a lot of happiness and comfort."
The next morning when she arrived in Chongqing, she opened Weibo and found that another person in the group had also "collapsed". "The'group soul' once thought turned out to be a'bubble'", a slogan in the advertisement, Liu Siyu The psychological line of defense also collapsed.
She returned to the state of not chasing stars, saying that she would no longer chase talent variety shows.
"This is equivalent to breaking a good thing in front of you. The first thing is good, the later it will be more uncomfortable." She didn't want to experience it again.
Liu Siyu once thought about the relationship between fans and idols: "His dream has come true, and the capital behind him cheers, what about mine?" She decided to devote her time and energy to her career in the real world. ,struggle.
Zhang Yue also stopped chasing stars.
The first thing she did after getting up was no longer to switch Weibo accounts, open Chaohua sign-in, earn points to play the rankings-once before, because the internship was too busy and forgot to sign-in, she decided to spend more than 100 yuan to buy one in a few seconds Reissue the card.
Occasionally, she would still habitually look at the collapsed house, but no longer comment, repost, or spend money.
She was too lazy to clean up the idol fans who used to follow each other. Seeing that those "big fans" were still busy every day, and they were still driving the "little fans" to continue to invest, Zhang Yue didn't have any enthusiasm to join.
However, some of the "big fans" Shi Yujie knew did not get rid of them.
She felt that someone might give more and gain more.
Or maybe, some people are just a salesman for this huge production line to connect to the market.
"Nothing on the Internet is safe." Zhang Yue laughed at himself.
Someone once wrote: "The honor and disgrace of a star is no longer related to me, and those who have cooperated or been hostile have disappeared among all living beings, and even the name of the other party is unknown."
No longer worry about another person's career, health, mood-Zhang Yue is free.
(At the request of interviewees, Zhang Yue, Shi Yujie, Lear, Liu Siyu, and Wang Qi are pseudonyms)
Intern Wen Lumin Source: China Youth Daily