[SBS Lee Cheol-hee's Political Show] <Public Opinion 123> Seeing the World through Numbers



■ Broadcast: SBS Lee Cheol-hee's Political Show (FM 103.5 MHz 9:05 ~ 11:00)


■ Progress: Lee Cheol-hee, Director of Knowledge Design Research Institute


■ Broadcasting Date: 2021 February 26 (Fri)


■ Cast: Hae-sung Park, CEO of TV Ridge



"Everyone, please press the Like and Subscribe button."

What kind of investigation is it?


The Korea Press Foundation's Media Research Center conducted a survey on the perception of YouTube creators, or'Youtubers,' targeting 1,000 YouTube users (announced on February 23).

The average time the respondents used YouTube for a week was 583 minutes (9 hours and 43 minutes), and the genre of use (multiple responses) was life information content such as travel, product reviews, and vlogs (46%), and economy, finance, and Zetech (43%). ), drama and entertainment (43%), news and current events (42%), and music and dance (40%).

On the other hand, the average number of subscription channels (median) was 6.5, with a response of 1 to 5 being the highest with 33%, 6 to 10 at 22%, 11 to 29 at 17%, and more than 30 at 14%. There was also a rate of 14%.



Many people use YouTube, but recently there have been controversies related to YouTube.

How do you perceive the problem?


Recently, criticism has been poured into Korean BJ who secretly filmed and evaluated women in Brazil.

In the video, he walked the streets of the city without his jacket, and danced with a mask over his chin.

Brazilians have also protested with a hashtag campaign for'#respeitaobrasil'.

It is an evaluation that it was embarrassing.


Although it may be a problem, the survey found that 57% of respondents asked the need to regulate YouTube channels, saying, "YouTubers who have caused social controversy or seriously violate the operating standards will be completely expelled (from YouTube). "There is a need for regulation."



What did users pick as the most inappropriate behavior of YouTubers?


We compared the proportion of respondents who chose a very serious problem by presenting the six types that caused social controversy and having them answer the severity on a 4-point scale.

Then, 87% viewed'spreading fake news' as the most inappropriate behavior.

In other words, they responded that it was an act of creating or distributing content by including the content even though they knew that it was obviously false.

Next,'the exploitation of the weak, such as children and the disabled' (82.7%), followed by'Abusing celebrities and known incidents' (74.0%), such as live broadcasting after being released from Cho Doo-soon, and spiritual conversation with Jeong In-i, who died of child abuse. 'Exposure broadcast' (65.1%) and'Dangerous experience not following safety rules' (64.8%) were cited. 



Youtubers are rising to the top among the desired jobs of elementary school students. Did you have any opinions about him?


According to a survey on the status of elementary and secondary career education released in December 2019 by the Ministry of Education and the Korea Vocational Competency Development Institute,'YouTuber' was ranked 3rd after the 1st place athlete and 2nd place teacher for elementary school students.

This is the result of two steps up from the previous year (5th place).

As a result of looking at the position of respondents about'YouTuber' being ranked in the top job candidates for elementary school students, 72% of the respondents said they were concerned (17.1% very concerned, 54.6% slightly concerned). .