[Explanation] Every Spring Festival, some young people working in cities choose to return to their hometown or travel. Some young people who cannot bring their pets home choose to take care of them with friends or put their pets in foster care.
Therefore, pet boarding services often have a peak during the Spring Festival.
During the Spring Festival of the Year of the Ox just past, the reporter visited various pet service organizations in Changsha and found that many organizations were basically "full of customers" and pet foster care was "hard to find."
In recent years, pets have captured the hearts of more and more urban youths, and sucking cats and walking dogs are becoming their new "standard equipment" to relieve their worries and relieve stress.
This phenomenon is also gestating a business worth 100 billion yuan.
According to the "White Paper on China's Pet Industry in 2020", the scale of China's urban pet consumer market will reach 206.5 billion yuan in 2020.
The "Research Report on China's Pet Economic Operation Status and Development Trend in 2020H1" released by iiMedia shows that the population of pet owners in China is getting younger, and "post-80s" and "post-90s" account for nearly 70%.
In this regard, the reporter interviewed Tu Di, secretary general of the Hunan Pet Diagnosis and Treatment Industry Association. He said:
[Concurrent] Tu Di, Secretary General of Hunan Pet Clinic Association
The most important thing is that our country’s economic foundation has risen, and people’s living standards have improved. What about everyone’s needs? From the needs of material civilization to the level of spiritual needs, this is the most important one. The driving force.
In addition, there is also the attitude that people treat animals like this. The whole country faces animals in legislation and regulations, especially wild animals. This change is also closely related to it.
[Explanation] Tu Di told reporters that looking at the global pet market, the country’s prosperity is positively correlated with the development of the pet economy.
The booming pet economy in China also reflects the diverse spiritual needs of urban youth to a certain extent.
Now, the meaning of pets to family and pet owners is no longer limited to property, but also a kind of spiritual comfort and spiritual sustenance.
Whether it is work pressure or other negative emotions, the companionship of pets can provide people with effective help.
[Concurrent] Tu Di, Secretary General of Hunan Pet Clinic Association
Pets, pets, in fact, pets are not things, but your heart.
When your soul needs comfort, when you need comfort, when there is such a need, it will be mapped to this entity and pets will appear.
So for pets, (it) silent company and this kind of undesired love is actually a deep-seated aspiration of many of us young people now, so everyone will treat pets There is a surprising demand for this.
Because the relationship between them is very simple, it is a very pure feeling.
[Explanation] Zhang Xiaoxian, 30 years old this year, is engaged in animation special effects production in Changsha. He and his girlfriend met because of raising a dog. At present, the two have a total of three dogs.
He told reporters that there is a big difference between keeping a dog and not keeping a dog. Although keeping a dog makes life more busy, especially in winter, you have to sacrifice time to sleep in to walk the dog, but whenever you drag your tired body back home from get off work As long as they call their names, the dogs will immediately rush to get close to themselves, this kind of warm moment can instantly drive away fatigue.
[Concurrent] Animation special effects artist Zhang Xiaoxian
Like my kidney stones some time ago, the pain was very uncomfortable, but the dog doesn’t necessarily know what’s wrong with me or what’s wrong, but it always seems to think that I’m not right, so it will stay by your side. It didn't say a word, it didn't jump, it just looked at me.
There was another time when my dog had blood in his stool. It also wanted to lie next to me and be close to you. This feeling makes you feel that one is that you are needed, and the other is that it also needs you.
[Explanation] Nowadays, the younger generation of pet owners has further accelerated the transformation of the pet industry and effectively promoted the rapid development of the pet industry.
The younger generation with higher incomes is willing to spend money on pets, giving birth to a rapid online and offline deployment of pet beauty salons and pet hospitals.
Urban youths who have limited financial resources or have no time to keep pets choose to "suck cats" and "dogs" at pet cafes during their leisure time to relax, which has spurred the development of cat cafes and dog cafes to a certain extent.
Tu Di said that the pet industry will maintain rapid growth in the future, and the personalized and humanized services of pet medicine, food, housing, transportation and other related industries will infinitely approach human standards.
Guan Ziwen and Wang Haohao report from Changsha, Hunan
Editor in charge: 【Luo Pan】