[Sight] Dig blind boxes and exchange "ancient coins", Henan Museum can really play
"I rushed to the archaeological blind box, but I didn't expect to be powdered by the'Ancient Coins' chocolate ring again."
"Buy it back and collect it, I really can't bear to eat it."
Following the popularity of the "Archaeological Blind Box" network, during the Spring Festival, Henan Museum launched the "Archaeological Blind Box" New Year's limited edition "Red envelopes from Henan Museum", adding a "Pressure" to the existing collection of imitations of ancient coins. Imitations of "Sheng Qian" and a new edible "Old Coin Chocolate" have once again attracted the attention of everyone.
Feel the feeling of "a touch of earth"
"This chocolate contains 10 kinds of'ancient coins' in the courtyard collection, involving the Spring and Autumn, Warring States, Western Han, Xinmang, Northern Song, Northern Qi and other periods. It has various and exquisite shapes. It can be said to be an entry-level'textbook' for popular science of ancient coins. Creative and practical.” For Song Hua, the founding director of the Henan Museum, she was not surprised that “Ancient Coins” chocolate became a “popular item”.
However, among the many cultural and creative products in Henan Museum, the most popular is still the archaeological blind box. In order to cope with the Spring Festival, 12,000 items will be listed online at one time from February 10th. As of February 15th, they have been sold out. 500 appointment numbers are launched every day, and each person is limited to 3, and they are still sold out.
After the Spring Festival, the archaeological blind box resumed its normal state of being put on the shelves at 8 o'clock every night and being killed every minute.
The materials used for the "Archaeological Blind Box" launched by Henan Museum are different from those of the same type on the market.
The soil used to wrap the "cultural relics" contains the soil of the ancient capital Luoyang Beimang Mountain. When the experiencers received the product, it was actually a "soil bump" on the surface.
It is this unknown "I don't know what will be dug out" that gives everyone more consumption stimulation and a sense of participation.
"We just want to let everyone feel the feeling of'scratching the earth', and in the process of careful excavation, appreciate the charm of the Central Plains culture." Song Hua said.
Carry out popular science to the end
"As soon as you wear the gloves, the archaeologist feels that you can dig cultural relics at home!"
"Buying an archaeological blind box is a joy, and the process of opening it is a second joy."
Many netizens share their "archaeological" process on the Internet, with a small shovel and a small brush, not losing to professionals.
As the flagship cultural and creative product launched by Henan Museum, "Archaeological Blind Box" implements the concept of "dynamic cultural and creative" to the end.
Unlike ordinary blind boxes, the archaeological blind box escapes the traditional blind box setting of "open the box and end", not only integrates the archaeological excavation into the "open box" process, but also brings the archaeological "trophies" into a larger game It is very consistent with the exploratory and entertaining consumer psychology of young people seeking novelty and difference.
According to reports, the beautifully imitated bronzes, ingots, small bronze Buddhas, copper mirrors, silver medals, silver dollars, jade, commemorative plates, knives and coins, pottery and other "exotic treasures" in the blind box are "made old" through multiple processes ", as far as possible the state of the cultural relics when they were unearthed.
It is worth mentioning that Luoyang shovel, an indispensable tool in archaeological work, has also been reflected.
The miniature Luoyang shovel in the blind box is golden in appearance and carved with patterns, which are almost scaled down and reproduced.
The packaging has changed 12 drafts, the version has been updated 6 times, and the model has been reproduced more than 20 times... "Whether it is copywriting, packaging, or internal design, we have room for excellence." Song Hua said, "The blindness of the'archaeological blind box' 'Is the meaning of popular science culture. Nowadays, more and more young people have gradually transformed from the original hunting for treasures to now keen to explore the historical and cultural knowledge behind the treasures. The'archaeological blind box' has truly realized its popular science value."
Let the cultural relics move and come alive
"For young people nowadays, when good cultural and creative products are in hand, they must be able to tell a story, have a story, a recognition, and a memory." Development Section, Culture Industry Department, Chinese Character Museum Chang Du Hua said that the products sold must have an emotional connection with the public, so that people are willing to "Amway" outwards, consciously or unconsciously, to promote and promote cultural relics.
"The generation Z young people represented by the post-95s and post-00s are gradually growing into the main force of cultural consumption. Their sense of value identity with Chinese culture has given Guofeng toys a huge market. And the "archaeological blind box" The popularity demonstrates the charm of traditional culture." Wang Zhenjun, director of the Cultural Industry Research Center of Zhengzhou University, said that if cultural and creative products are to be accepted by the market, the core competitiveness lies in the culture and creativity behind the products.
"We have the responsibility and obligation to make cultural relics move and live, so that the less popular archaeology becomes popular and familiar to the public." Ma Xiaolin, the dean of Henan Museum, said, changing "archaeological excavation" from passive learning to interesting Active exploration attracts young people to understand the extensive and profound Chinese culture from another angle, and to narrow the distance between them and history and culture.