[Explanation] When you are accustomed to daily pop-up notifications, you have thought that a small message can also help the lost to reunite with their families.

On February 25, the fifth anniversary communication meeting of "Toutiao Tracing" was held in Beijing.

At the meeting, ByteDance announced that the "Toutiao Searching for People" project has successfully helped more than 15,000 families reunite using accurate pop-up push technology in the past five years.

  [Concurrent] Zeng Hua, person in charge of the "Headline Tracing" project

  The precision pop-up window technology can be very precise in the vicinity of the missing location, come to the pop-up window to push this missing person message, and can be targeted to find out whether there are suspected missing persons in the surrounding area.

He (family seeker) only needs to go to today's headline to register the seeking help message. After we receive the information, we will verify with the family members, and we will post the news of the missing person to the pop-up window within ten minutes.

  [Concurrent] Li Tao, Vice President of Beijing Bytedance

  This kind of efficiency brought by technology is greatly improved compared to past postings of missing persons on telephone poles.

At present, "Headline Missing People" sends an average of 80 missing people notices every day, and it only takes 1 minute to find the lost person the fastest.

  [Explanation] On the basis of searching for people who are lost in emergency, "Toutiao Tracing" has also successively released diversified charity tracing projects such as "Cross-Strait Searching for Relatives", "Unnamed Patients Searching for Relatives", and "Searching for Martyrs' Descendants".

Tang Weihua is a tracing volunteer and the mother of a kidnapped child.

Compared with the previous offline family-hunting activities that visited house-to-house, technology-assisted tracing made her feel quick and accurate.

It also allows family seekers like her to see more hope.

  [Concurrent] Tang Weihua, Volunteer Looking for Relatives and People

  I have found me (cooperation) last year (2020), and there may be more than a dozen (successful tracing) in just a few months.

I have seen so many successful cases here, which really gave us too many opportunities and hopes.

With this technology, I think the success rate will be higher and higher, and the opportunities will be more and more.

  [Explanation] In addition to technical capabilities, the participation of a large number of Internet users and volunteers is also the key to finding the lost, and more and more ordinary goodwill is connected by technology.

  [Concurrent] Hong Chengmu, a tracing volunteer and takeaway

  It’s like walking around the streets and delivering food.

Because I just like to read the news, with the help of platform technology, our ordinary people can also help so many people go home.

I also call on many colleagues to pay more attention to the people around us on the premise of safe delivery of food, and just do something with a small amount of effort, but it can be a family reunion.

  [Explanation] According to the "White Paper on China's Lost Population (2020)", in 2020, there will be about 2,739 people lost every day in the country, and nearly 1 million people lost in the whole year.

However, compared with five years ago, the number of lost population has decreased by nearly 75%.

Song Zonghe, executive director of the China Minsheng Social Assistance Research Institute, said that the problem of population loss requires social attention, and he also expects more social forces to participate in it.

  [Concurrent] Song Zonghe, Executive Dean of China Civil Society for Social Assistance Research Institute

  Such a risk group actually needs our extra attention. It requires the government to provide public service guarantees and social forces to show their love to provide services for them.

The participation of science and technology in public services can improve efficiency. In fact, there are a large number of scenarios in the field of social services that require the assistance of science and technology, which is actually a joint increase in the value of both parties.

  [Explanation] At the event site, the person in charge of the "Toutiao tracing" project stated that today’s Toutiao’s charity tracing program will continue. In the future, it will rely on Bytedance’s platform to bring more lost people home.

  Cheng Yu reports from Beijing

Editor in charge: [Li Ji]