Respondents gave this year’s Spring Festival movie a score of 8.0
Movies with elements of family love, reasoning, suspense, and age are more popular
The Spring Festival movie market is booming this year, and it’s hard to get a ticket for popular shows of popular movies, setting a new record in Chinese movie history.
In addition to the 7 Chinese New Year movies shown in theaters, there are also two online movies that are also scheduled for New Year's Day.
Have you watched a movie this Spring Festival?
Recently, the Social Survey Center of China Youth Daily and the Questionnaire Network (wenjuan.com) conducted a survey of 2024 respondents. According to a survey of 2024 respondents, 88.8% of respondents went to the theater to watch a movie during the Spring Festival this year.
Respondents gave this year's Spring Festival movie a score of 8.0.
Movies with elements such as family carnival (52.6%), reasoning (50.0%), suspense (42.5%), and age (39.9%) are more popular.
Respondents choose Spring Festival movies, mainly focusing on comedy effects, emotional resonance, etc.
In the survey, during the Spring Festival this year, 88.8% of respondents went to the cinema to watch movies, of which 60.2% watched one or two movies, and 28.6% watched multiple movies.
9.0% of respondents watched online movies.
Only 2.2% of respondents did not watch it.
On February 14th, Sun Fei (pseudonym) from Taiyuan, Shanxi, and her boyfriend went to see the well-known "Hello, Li Huanying", "The movie exceeded expectations, the actors acted sincerely and naturally, and the simple emotions between mother and daughter were also very Touching, laugh and cry involuntarily".
In the survey, people mainly watched Spring Festival movies with their partners (53.5%), children (38.3%), friends (33.8%), parents (29.3%), colleagues (6.0%) and classmates (7.7%).
12.3% of respondents went to see it alone.
"You have to watch this kind of movie during the Spring Festival. It is suitable for watching with your family." Sun Fei said that she is usually busy at work and rarely has holidays. If it is a comedy with a good reputation, she will definitely watch it. In addition, for the more reliable creators The team's work will also be very concerned.
Yang Jing (pseudonym), who stayed in Beijing to celebrate the New Year, watched the movie "Assassination of the Novelist" in response to special effects and brainstorming plot previews. "In the past, there were few films of this type, and the entire viewing experience was very exciting. Although there are still some shortcomings in characterization and storytelling, it is already very surprising."
This year's Spring Festival file, when everyone chooses to watch movies, they are mainly affected by factors such as comedy effects (65.5%), emotional resonance (55.7%), story integrity (46.9%), and movie reputation (44.4%).
Other factors include: narrative logic (37.0%), main creative lineup (26.3%), whether it is creative (24.6%), whether the characters are three-dimensional (22.9%), special effects (20.4%), etc.
"Jia Ling said that her happiness has been missing from now on. I can understand this. After my father passed away, my joy in life lacked my father's sharing. I always wondered what it would be like if my father was still around." After watching the movie, Zhang Xiao (pseudonym) in Shenzhen felt that the film "Hello, Li Huanying" completely touched the hearts of the audience with sincerity, "Plus my own experience, I feel so empathetic."
The survey shows that people prefer movies with elements such as family carnival (52.6%), reasoning (50.0%), suspense (42.5%), and age (39.9%).
In addition, there are fantasy (37.3%), reversal (27.7%), national tide (22.6%), animation and games (16.7%), animation (12.6%), etc.
Yang Jing said that although there are various types of films on the Spring Festival this year, and there are some special effects blockbusters, family comedies and films that can resonate emotionally will be more popular on the special festival of the Spring Festival.
Respondents gave this year’s Spring Festival movie a score of 8.0
Out of his love for the combination of Wang Baoqiang and Liu Haoran, Zhang Xiao watched "Detective Chinatown 3", "I feel that the best-looking part of this series is still the first. But I still like the combination of cute handsome young students and funny uncles. , The two people together have a sense of joy caused by the contrast, coupled with the reasoning elements of the series itself, if you continue to shoot in the future, you will still support it, just hope that the strong logic will not be lost, otherwise there will be no special features."
In the survey, respondents gave an average of 8.0 points for this year’s Spring Festival movies.
37.3% of respondents scored 8 points, 28.4% of respondents scored 9 points, and 7.2% of respondents scored 10 points.
Yang Jing feels that this year’s theaters can be so lively, largely due to the better and better quality of domestic films. "The special effects team can produce such great effects, and comedy that tests the solidity of the script can also do very well. I believe that domestic films will go further and further."
For this year’s Spring Festival movies, everyone’s biggest feeling is that they are diverse (46.6%), high-quality (40.2%) and sincere in narrative (37.0%), as well as special effects (20.5%) and open minds (14.9%) Wait.
“Due to the epidemic, many people celebrate the New Year on the spot. They don’t need to go to relatives or go too far away for vacation. Movies have become an important activity and even a New Year custom.” Zhang Xiao said.
In the survey, 46.7% of the respondents felt that this year's movie ticket prices were too high, and 20.0% of the respondents felt that it was hard to get a ticket.
Sun Fei feels that the movie ticket price of one or two hundred yuan is also very "persuade", "Because the ticket price is high, I will only choose one or two movies carefully. I hope that the movie ticket price can be more'close to the people'. Everyone can watch more movies".
Among the respondents, 33.2% were in first-tier cities, 51.3% were in second and third-tier cities, 11.8% were in fourth-tier cities, and 3.8% were in towns.
China Youth Daily·China Youth Daily reporter Wang Pinzhi Source: China Youth Daily