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We don't worry about Corona, your Secret Service will have given you a shot of AstraZeneca, you are systemically relevant and not quite 65 yet.

Daniel Craig's horror, who would rather cut his wrists than play you again, has been reduced a little with a fifty million pound check.

And so far you have put all the villains in their place, because you have no time to die.

No, we care more about your reputation than about your health.

We know you - apart from your sideline work as a secret agent - as a brand ambassador for the coolest brands in the world!

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You set off a devastating explosion on your cell phone, and a few weeks later clever traders blow up Wall Street with the touch of a button!

You wear a wristwatch and a few months later the same chronometer glistens on the wrists of the Soho house habitués.

You go ahead and the luxury duds follow you.

Postponement of the Bond film release hits ailing industry hard

2020 is also a difficult year for the film industry.

Numerous blockbusters are being postponed, productions have stalled.

All Cineworld cinemas are now closing in the USA and Great Britain, and concerns are growing in Germany too.

Source: WORLD / Alina Quast

But how can you go ahead if you are held up?

You should have held your product show last April.

However, Corona has repeatedly postponed the theatrical release of Bond No. 25.

At the moment we hope for next October;

who knows if it will come to something.

Streaming is not an alternative either, because you can hardly see the labels of the products on the small screens.

No wonder your producers turned down Netflix's generous offer.

After all, they are committed to the brand sponsors, who regularly finance a quarter to a third of the total film budget with their surreptitious advertising.

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If you can see that correctly on the trailers, Miss Moneypenny wears an Equipment Margery Washed Silk-Blend shirt in the film, which is quite timeless.

Felix Leiter has an Omega Speedmaster Racing 329.32.44.51.01.001 on his wrist.

A watch, not yet properly tested

That fits into the tradition, as the croupier in "Casino Royale" already wore an Omega Speedmaster The Legend Michael Schumacher 3506.61.00.

Both are secondary characters, so it doesn't really matter.

But you, James!

As in every bond, the quartermaster hands you your newest gadget at the beginning, this time an Omega Seamaster 300M ("Caution, we haven't been able to test the effect properly yet!").

Q turns them back and forth clearly visible, front and back - he is wearing Moscot human glasses - and the manufacturer could be satisfied.

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But the watch has long been on the market, who will buy an old James Bond Limited Edition for 8890 euros in the fall?

And, James, you are using a Nokia 8.3 5G (although a Nokia 7.2 flashed in the trailer) - but both smartphones have been on the market since September 2019 and October 2020, respectively.

James Bond (Daniel Craig) and Paloma (Ana de Armas) in "No Time To Die"

Source: Nicola Dove © 2019 DANJAQ, LLC AND MGM.

ALL RIGHTS RESERVED.

That is a fatal signal.

Every Tom, Dick or Harry already has the 8.3 in their Armani jacket pocket - and with a one year delay you will come with it.

Your Massimo Alba Mauko cord trousers are already hanging on hangers in the shops.

Basically there is only one remedy: one re-shoot, change everything.

Nokia has already requested that, so we hear.

Yes, it costs.

Yes, we know how much you hate all of the posing with new clothes and gadgets.

You have to pull yourself together.

It must be.

Complain to Corona.

James Brand, pardon Bond, has a reputation to defend.

Your

Hanns-Georg Rodek