The new fashion of cultural tourism after the Spring Festival holiday

  How to have more fun in Spring?

  The Spring Festival holiday has just passed. With the sunny and sunny weather all over the country, citizens and tourists have stepped out of their homes to feel the breath of spring.

Different from previous years, under the initiative of "Chinese New Year in situ", the domestic cultural tourism industry has also undergone many changes during this Spring Festival: city tours, surrounding countryside tours, cultural and museum tours are more popular, and "home hotels" and "outskirts" have become new consumer spending. Highlights, and the "family one group" mini private groups are more popular.

The tourism characteristics of the Spring Festival holiday have brought a new atmosphere to the cultural tourism market after the Spring Festival. After the Spring Festival, how to continue the features of the Spring Festival amusement and have more fun in the cost-effective time?

  Text, picture/Chen Weiwei, All Media Reporter of Guangzhou Daily

  New Highlight of Cultural Tourism: Zhai Hotel

  During the Spring Festival holiday, people who "Chinese New Year in situ" have the opportunity to experience the city where they live and work.

Among them, some high-quality hotels have become popular choices for "Chinese New Year in situ" during the Spring Festival. The family staying in hotels for New Year's Eve dinner and New Year's Eve have become a common choice for many citizens and tourists.

This is reflected in the fact that it is difficult to find one room for the house vacation packages launched by popular hotels. In Guangzhou, many resort hotels have 100% full rooms for multiple days.

Fliggy data shows that during the Spring Festival this year, hotels are the main scene in local travel. During the Spring Festival, the volume and price of high-star hotels have risen, the booking volume has increased by over 160% year-on-year, and the unit price has increased by 33% year-on-year.

Lv Mama's "Report on 2021 Chinese New Year Outings on the Spot" shows that during the Spring Festival, bookings for high-star quality hotels and theme park hotels have increased by 80% year-on-year, and star-rated resort hotels in some suburbs are even hard to find.

  It can be seen from the data that "home hotel" is a new bright spot for consumption during the Spring Festival this year.

  Play like this: After the Spring Festival holiday, due to the relationship between supply and demand, hotel prices have fallen, especially in cities where there are more choices of hotels. After the Spring Festival holiday, the price-performance ratio of city hotels has become higher. Therefore, it is a "home hotel" tourism in the near future. The best time.

  When inquiring about recent hotel room rates in and around Guangzhou on major booking platforms, reporters learned that compared to the Spring Festival period, hotel accommodation prices have fallen to normal levels.

However, because many hotels in the city are mainly business hotel features, after the holidays, business customers will gradually increase, and the price discounts of some high-star hotels will also fluctuate by the holding of conventions and exhibitions in the city. Instead, they will be resort-style hotels. Hotel prices will be more stable, and hotel prices before mid-March are more favorable.

  Compared with city hotels and resort hotels, it is recommended that resort hotels be preferred after the Spring Festival holiday to experience the "home hotel" gameplay. Usually this type of hotel will continue to launch some experiential activities and packages, such as parent-child activities, hotel + gourmet Packages, etc., are suitable for some groups with young children in their homes or those who travel on peaks.

  New highlights of cultural tourism: cultural tourism

  During the Spring Festival, Henan TV's Spring Festival Gala show "Tang Palace Night Banquet" was on fire. This show used new technology to bring the national treasures in the museum to life, and took the audience on a wonderful museum tour.

At the same time, the national treasure "Tianlongshan Stone Carving Buddha Head" that appeared in the Spring Festival Gala of the Year of the Ox has also attracted people's attention. Subsequently, the "Tianlongshan Grottoes National Treasure Return and Digital Restoration Special Exhibition" was held at the Lu Xun Museum in Beijing, becoming the most watched during the New Year. One of the exhibitions.

It is understood that the relationship between culture and tourism is getting closer and closer. During this Spring Festival holiday, many cultural expo venues are very popular and become popular cultural and tourism check-in points.

In addition to static exhibitions, cultural expo venues also launched a series of special interactive activities, visitors can make an appointment in advance to participate.

  Play like this: After the Spring Festival holiday, office workers officially return to work, and students are about to start school. The number of students who are one of the main tourist groups of cultural expo venues will decrease, and there will be a corresponding reduction in passenger flow in cultural expo venues.

For those who can arrange their time relatively freely, it is now a good opportunity to experience the cultural expo venues.

In addition to regular exhibitions, cultural expo venues usually hold some special exhibitions from time to time. It is recommended that visitors who are interested in arranging cultural and expo tours can search for the recently launched special exhibitions, and if they are interested, they can arrange a visit first.

However, domestic cultural expo venues are still implementing the measures of "reservation, current limit, and peak shifting".

In addition, the cultural expo venues have launched many “cloud tours” projects in the past two years, and “cloud tours” can also be carried out through online tours.

  New Highlights of Cultural Tourism: Countryside Tour

  The weather is sunny and warm during the Spring Festival this year. Rural tourists in Guangzhou are full of vigor. Visiting the countryside to enjoy flowers, get close to nature, and taste food has become a popular choice.

It is understood that rural tourism includes various types of forest recreation and sports, sightseeing agriculture, greenway leisure, ancient village charm, and water village style. With the improvement of rural tourism destination infrastructure and the further maturity of rural tourism route product planning, in-depth rural experience The attraction to tourists is growing.

  Play like this: Usually during the spring time to appreciate the flowers, the Guangzhou countryside tour will set off a new wave of enthusiasm, and continue until the Qingming Festival and the May Day holiday.

During the Spring Festival, the beautiful plum blossoms in Lutian Guifeng Village in Conghua, the cherry trees in Conghua Tianshi Cherry Blossom Garden, and the Peach Blossom Forest in Huadu Yehai Ecological Garden have also entered the most beautiful flower viewing period. Tourists can plan flower viewing theme country tours.

  The reporter learned that the prices of specialty boutique homestays and resort hotels around Huahai attractions have dropped compared to the Spring Festival period. It is recommended to plan a flower viewing + homestay/resort hotel trip.

In addition, many tourists are increasingly favoring cultural tourism products.

In terms of Guangzhou Travel, the local cultural hiking series "Walking Guangzhou" series continued to attract fans during the Spring Festival holiday, and new themed products such as the ecological culture around Zengcheng, the most beautiful hiking in Conghua, and the ancient charm of Panyu Lingnan were added to enrich the cultural connotation of local tourism.

  New highlights of cultural tourism:

  Car rental

  During the Spring Festival, the market for car rental and self-driving tours is also more prosperous than in previous years.

In this regard, Wu Ruoshan, a special researcher of the Tourism Research Center of the Chinese Academy of Social Sciences, believes that the Spring Festival tourists in the Year of the Ox mostly choose local in-depth tours and prefer short-distance travel by self-driving.

Taking into account the reduction of exposure to epidemic prevention and safety, tourists often choose self-driving car rental and other transportation methods. Fliggy car rental bookings have increased by more than 180% year-on-year, and more than 70% of users choose economy.

Ctrip car rental data shows that under the call of the local Chinese New Year policy during the Spring Festival of 2021, the proportion of local car rental orders has increased significantly, an increase of 82% compared to the 2019 Spring Festival.

  Play like this: rent a car to the surrounding scenic spots, hotels, and guest houses for vacation, which is both private and safe, flexible and convenient.

With the end of the Spring Festival travel season and the rise in temperature, it is expected that tourists who postpone their domestic travel plans will also take advantage of opportunities such as annual vacations or cross-peak tours to start domestic travel.

After taking an airplane or high-speed rail to the destination, renting a car for self-driving around has also become a new highlight. This method can not only expand the travel radius, but also ensure privacy and freedom.

  Tourists who plan to travel by car can pay more attention to the Spring Promotions on the car rental platform during the "post-Chinese New Year" period. Compared with economical vehicles, luxury vehicles have greater discounts. If the number of days for one-time car rental is greater, the overall discount And more.

It is recommended that tourists with relatively free holiday arrangements can plan more in-depth tours, such as visiting multiple places around the destination by self-driving, and traveling at the most cost-effective time of renting a car and hotel, but also gaining a richer journey experience.