"I do not

understand that it's for real, it's like a movie", was Khloé Kardashian's comment when Kanye West proposed to her sister, Kim Kardashian, in 2013. Kanye had rented a sports arena with a symphony orchestra and Khloé was absolutely right - it was television , and it was for real, at the same time.

For the courtship was, of course, part of Keeping up with the Kardashians: The documentary soap about the Kardashian family that has been broadcast since 2007 and which made Kim, former assistant to Paris Hilton, a superstar in her own right.

When Kim and Kanye

became Kimye for real during an equally grandiose wedding ceremony in Florence in 2014, Kanye West was the credible and Grammy-winning rapper with mega-hits like Gold digger and Jesus walks in the catalog.

Kim Kardashian was the queen of junk culture - best known for being famous and for being good looking.

Kimye wanted to get on the podium with the US celebrity couple number one: Beyoncé and Jay-Z.

But Kimye was never considered as nice or respectable.

The ace up his sleeve became something else, namely the desire to sell us the tale of his private life.

Kim Kardashian has,

like no other, excelled in managing the more or less home-controlled communication channels of our time.

From being the star of the reality series about her family, she quickly saw the possibilities with social media and became one of Instagram's biggest.

The kiss picture from Kimye's wedding was the most liked picture on Instagram ever, and with a mixture of pictures of the children, the sisters, her extraordinarily perfect body and feelings and thoughts about privacy, she is the one who gave rise to the concept of "break the internet".

In addition, she is

one of the first and most successful in turning attention into money, a profession we now call influencers and which can be studied at Swedish high schools.

According to the business magazine Forbes, Kim Kardashian's personal wealth has gone from $ 40 million in 2014 to $ 780 million in 2020, thanks to the makeup and lingerie collections she markets via social media.

But while Kim Kardashian West's personal brand has grown and flourished, Kanye West's career has had a more complicated development.

West has

been open about his bipolar disorder

since 2016

, something that has led to a stay in a psychiatric clinic.

His album has changed time and time again and been postponed indefinitely.

But the biggest controversies have been due to strange statements, such as that slavery in the United States would have been "a choice".

During his late presidential campaign in 2020, he gave a strange speech, to say the least, when he cried violently and told about the abortion that he and his wife were considering when they were expecting their first child.

But Kardashian West rushed to her husband's defense, describing him as "a brilliant but complicated person".

And when the love story

comes to an end, it is the reality soap star, the queen of junk culture, who stands as the winner.

All the ugly that many rejected then (but watched in secret) are in fact powerful tools that made it possible for her to control the story of her own marriage's ups and downs far more successfully than previous celebrity couples like Brangelina or Tomkat, constantly simple quarry for the gossip press.

The news of the divorce comes just in time for the very last season of Keeping up with the Kardashians, which is said to be about the prelude to the end of Kimye.

Is divorce news just one long PR stunt and trailer?

No, hardly.

But in Kim Kardashian's world, it can be TV

and

really, at the same time.

And she knows how, just like Beyoncé, though in her own way, she can make lemonade out of life's lemons.

In the video, you can see three imprints that Kimye has made in culture - from architecture to music.