According to the data released by the National Film Bureau on February 18, from February 11, 2021, New Year’s Eve to the sixth day of the first month of the first month, the national movie box office reached 7.822 billion yuan. Following the 5.905 billion yuan in 2019, the national movie box office for the Spring Festival file was refreshed again. Records, an increase of 32.47%, and set a number of world records such as the global single-market single-day box office and the global single-market weekend box office.
According to Beacon’s professional data, in addition to the 7.822 billion total box office performance, which was a 32.47% increase from 2019, setting a new record, the 2021 Spring Festival file also set a new record with 160 million total movie viewers; the top two box office movies "Chinatown Exploration Case 3" (3.55 billion yuan) and "Hello, Li Huanying" (2.72 billion yuan) won 80% of the box office.
The ability of the Spring Festival file to achieve this result undoubtedly injects a "cardio booster" into the film industry, and is truly the "strongest Spring Festival file in history".
By Huang Antu, All-Media Reporter of Guangzhou Daily\Wang Weixuan, All-Media Reporter of Guangzhou Daily
box office:
Box office broke 1 billion in a single day for five consecutive days
Box office of Guangdong Spring Festival movie is 857 million
This year’s Spring Festival file closed at the box office of 7.822 billion yuan, making movie fans wait for two years of "Detective Chinatown 3" to take advantage of the ultra-high pre-sale results. It broke through one billion on the first day of the show, and finally reached 3.55 billion yuan. Win the schedule championship.
Chen Sicheng himself became the first tens of billions box office director in Chinese film history.
The winners of the box office runner-up and third place were "Hello, Li Huanying" (2.72 billion yuan) and "Assassination of Novelists" (540 million yuan).
They are followed by "Bear Infested Wild Continent", "New God List: Nezha Rebirth", "Samurai Order" and "Crowd Crowd".
After nearly two years of waiting, this year's Spring Festival stalls ushered in a movie-watching fever.
How fierce is the competition?
Let's take a closer look at the numbers: the box office of the first day of the Spring Festival in 2021 has reached 1.73 billion yuan, and the total number of people has exceeded 30 million, setting a new record for the total box office and total number of people in a single day in Chinese film history.
According to statistics, except for the single-day box office of 970 million yuan on February 17, the box office of the Spring Festival file broke 1 billion yuan for five consecutive days from the first to the fifth day of the new year, setting many new records in Chinese film history.
On February 16, the box office of Mainland China movies officially broke through the 10 billion yuan mark in 2021.
As the number one ticket warehouse in the country, on the first day of the Lunar New Year, the box office (including service fees) of movies in Guangdong Province was 201 million yuan, a record for the same period in history.
From February 11 to 17 (Spring Festival file), movie box office (including service fees) was 857 million yuan, accounting for 10.99% of the country's total. This is a year-on-year increase of 34.82% compared to the 2019 Spring Festival file, and the growth rate is 2.67% higher than that of the country.
The Guangdong-produced film "Bear Infested Wild Continent" has a national box office of 405 million yuan, of which Guangdong box office is 288.885 million yuan, accounting for 7.14%.
According to data from the Beacon Professional Edition, Guangzhou ranks among the top ten in the national box office during the Spring Festival.
During the Spring Festival this year, a total of 3.34 million people visited the theater in Guangzhou.
The reporter saw in many theaters in Guangzhou that the lobby of the theater was so crowded that it was even hard to find a ticket.
According to the data, there were 76,933 screenings from the first to the sixth day, and the box office in Guangzhou was 169 million yuan, accounting for 19.77% of the box office in the province.
In the film rankings, the choices of audiences in Guangzhou are basically the same as those of the whole country, with "Detective Chinatown 3", "Hello, Li Huanying" and "Assassin of Novelist" ranking the top three.
Word of mouth: "Hello, Li Huanying" fully counterattack with word of mouth
This year's "Spring Festival File No. 1 Seed" "Chinatown Detective 3" broke more than a dozen box office records, but word-of-mouth has encountered polarities.
Like viewers think this episode is "still very funny, in line with the needs of the Spring Festival file family carnival".
Those who don’t like it think, “The plot of this episode is different from the previous two episodes, and it cannot be connected.” “The reasoning part is weakened, and the reversal is not clever enough.”
On the contrary, "Hello, Li Huanying" directed by Jia Ling, adapted from the story of myself and my mother, impressed the audience with sincerity. Its good reputation was almost overwhelming. It became the only one in the Spring Festival file that scored more than that on Douban. 8 points movie.
The overtaking of word-of-mouth has made the film's box office soar.
On the fifth day of the Lunar New Year, "Detective Chinatown 3" was completely surpassed by "Hello, Li Huanying" in terms of single-day box office, film schedule, attendance, and average attendance.
"Hello, Li Huanying" is written, directed and acted by Jia Ling, starring Jia Ling, Shen Teng, Zhang Xiaofei and others.
The accidental death of Jia Ling's mother has always made her feel uncomfortable.
She once talked about her regrets to her mother in an interview: "If you don't live well now, it may be okay. What's terrible is that you live well now, but she can't enjoy it with you..."
When participating in the "Comedy Story" competition in 2016, Jia Ling created her love, nostalgia and regret for her mother for the first time into original sketches, and the program became popular all over the Internet.
Now, she put this story on the big screen.
Speaking of this, Jia Ling was blunt to the media, not because she wanted to be a director to make movies, but because she wanted to make Li Huanying, she became a director.
In the film, Jia Ling plays Jia Xiaoling, a girl who has just entered college. She accidentally travels back to the 1980s when her mother died in extreme grief. She meets her young mother Li Huanying (played by Zhang Xiaofei) and touches her youth. The story of his parents and their dreams.
Many viewers said that they saw the shadow of their mother in the film, "Mothers can give everything for their children, but they only have a simple wish, hoping that their children will be safe and happy for the rest of their lives."
Under the shell of comedy, what Jia Ling wants to express is the pain of "children want to support but don't wait for a kiss."
Jia Ling uses a family comedy to complete the memory of her mother. Her sincerity, which can not be concealed in and out of the play, is the most touching feature of this movie and successfully hit the audience's empathy.
The counterattack of "Hello, Li Huanying" once again proved that "Word of mouth is king."
Industry: The Spring Festival stalls are hot, related to "Chinese New Year in situ"
Industry insiders analyzed that the hot box office of the "Spring Festival stalls" this time is largely related to the fact that many people choose to celebrate the Chinese New Year locally.
Watching movies has become a new folk custom during the Spring Festival.
The data shows that in the context of "Chinese New Year in situ", the proportion of users purchasing tickets from different places during the Spring Festival in 2021 has declined.
In addition, the rich content supply is also a major reason.
This year’s Spring Festival, the domestically produced films are diversified, including "Detective Chinatown 3", "Hello, Li Huanying", "Assassination of Novelists", "Samurai Order", "Crowd Crowd", "New God List: Nezha Rebirth", "Bear Haunted." Seven new films of "Wild Continent" were released simultaneously.
In addition to big IPs like "Tang Tan", there are also movies like "Hello, Li Huanying" that focus on families and female audiences.
At the same time, breakthroughs in the level of industrial production, such as "Assassination of Novelists", "Order of the Attendant to God", "New God List: Nezha Rebirth" and other industrialized blockbusters featuring special effects, are also loved by many viewers.
"The Crowd" is the main feature of black humorous comedy. The director Rao Xiaozhi has previously established his unique style in the film industry with works such as "The Unknown".
Although the holiday is over, there are still not many blockbuster films fixed in the future, and the seven blockbusters will continue to be shown for a while.
From the current point of view, "Hello, Li Huanying", which has topped the single-day box office for many consecutive days, is full of stamina, and the word-of-mouth effect is still fermenting, and it is expected to continue to break through.
Industry insiders suggest that, in addition to the head film, some other "waist films" in the Spring Festival this year have poor performance during the period, but if they have a good reputation, they may choose to show them for a long time.