"Food for one person" sells well, "Happy New Year with your pet" becomes a new social

　　This Spring Festival, the post-90s who celebrate the Chinese New Year on the spot will start the "self-hey" mode

　　Our reporter Zhu Yao

　　How did you spend the Spring Festival, which advocated the Chinese New Year in situ?

When the hometown New Year's goods "reverse running wildly" and "Taobao-style" New Year's greetings are side by side, the Spring Festival in 2021 will give birth to many new consumption phenomena.

　　Alibaba's "Send Love Home" Spring Festival consumption report shows that staying in the city for the New Year promotes the self-healing economy. One-person food and semi-finished New Year's Eve dinners have become popular, expanding the extension of the New Year's Eve dinner. "Bringing pets for the New Year" has brought a new breeze to the Spring Festival consumer market. .

　　"Food for one person" sells well, and take-out orders surged, the most fruit wine bought after 90s

　　"Eat a good meal alone." For this "small and beautiful" New Year's Eve dinner, Xiao Min, a Cantonese girl who took the initiative to stay in Hangzhou for the New Year, set out a rich menu for herself.

　　“It’s most convenient to eat a small hot pot for one person.” Xiao Min said that if the restaurant is not closed, you can buy half a chicken, pansa fish fillet, and vegetables for a hot pot takeaway set meal for more than 80 yuan. “I was lucky enough to grab it in the supermarket. The last pot of single Buddha jumped over the wall."

　　With the broadcast of the Spring Festival Gala, Xiao Min found that strangers who were in a foreign land like him spontaneously played the interaction of "Barrage of New Year’s Eve Dinner" and became the "Spring Festival Atmosphere Group" in charge: bacon in Sichuan and bacon in Northeast China. Pickled cabbage, Henan's spicy soup... Countless "puffers" spread the flavors of their hometowns all over the screen.

　　Since the first day of the Lunar New Year, orders for take-out flowers, hot pot, and milk tea have increased significantly compared with last year.

According to statistics from Ele.me, hot pot takeaway orders have tripled year-on-year, snail noodles and salad takeaway orders have increased 4 times or more year-on-year, and milk tea and coffee have both tripled.

　　Not only is the "food for one person" selling well, the "self-healing economy" also runs through the entire Spring Festival consumer market.

　　Staying in Hangzhou with my roommate for the New Year, Sensen said that a toast is an indispensable atmosphere for the Spring Festival.

“This Spring Festival, it’s not difficult to want a drink temporarily.” Green plum wine, lychee elderberry wine, peach fruit wine, etc. have been added to the same city delivery of "Hourly", and there are many choices.

　　The reporter learned that this year's Spring Festival, the number of people buying fruit wine has doubled last year, and nearly 70% of consumers are women.

In terms of age, the post-90s have bought the most fruit wine.

The city that loves fruit wine most, Hangzhou ranks third.

　　Young people celebrating the New Year on the spot have opened the "self-hey" mode. In addition to low-alcohol alcohol, travel in the province and home fitness have become a new trend.

　　"Bring your pet" into a New Year's New Year's New Year's social, young people love to buy "pet New Year's Eve dinner"

　　What do pets do for New Year’s Eve dinner, how to give New Year’s greetings to other people’s cats, can pets earn extra money by live broadcast, is there a "meow wangyu" translator... As the Chinese New Year is approaching, the "shit shoveling officer" on the spot, Xiaoting, is starting to talk Pets spend the Spring Festival together.

　　"There are all kinds of magical brain holes in the pet group." said Xiaoting, a girl from Hubei.

Because there is no need to be separated from their owners, pets have become one of the happiest groups in this Spring Festival.

　　Among young people, "cats and dogs, bring pets to celebrate the New Year" has become a buzzword.

On Tmall, beautifully packaged pet New Year’s Eve dinners such as chicken breast dumplings, chicken and cheese dumplings, and cod freeze-dried have increased significantly.

Among them, Shanghainese bought the most "pets", and Hangzhou ranked fifth.

　　During the Spring Festival, sales of pet-related consumption such as pet clothing and pet leashes on Tmall increased by more than 100% year-on-year. Automatic feeders and smart cat toilets became essential artifacts for raising pets, freeing the hands of the “poop shoveling officer”.

　　Among the consumption of pets during the Spring Festival, the post-90s generation accounts for half of the consumption. Bringing pets "cloud greeting New Year" and "cloud dating" has become a new social interaction for young people.

As a result, what pets wear for New Year greetings is also very important.

"You don't have to buy a full set of pet clothes. You can also buy a red pet bow tie. After all, not every fury kid likes to wear clothes." Xiaoting said.

　　Another interesting phenomenon is that the "cat couplets" posted on the cattery have also sold out. Among the Top 10 cities that love to buy "cat couplets", Hangzhou ranks among the top eight.

　　Our reporter Zhu Yao