Online performances bid farewell to "helplessness" and usher in "brand"

　　Our reporter Niu Chunmei

　　"Listening to this concert, (I) couldn't help but dance with my mobile phone..." On the fifth day of the Lunar New Year, the "New Year Waltz" concert by the National Grand Theatre Orchestra led by conductor Lv Jia, There are over 35 million hits in a single game on each platform, which is well received by the audience.

It is reported that the Beijing Municipal Bureau of Culture and Tourism launched a total of 32 online key performances during the Spring Festival, allowing local Chinese New Year audiences to watch various boutique performances at home, and at the same time, it has also taken a solid step in opening up the cloud space for the performance market. One step.

Online performances make up for offline regrets

　　During the Spring Festival holiday, there are fewer choices for audiences who like to walk into the theater to watch live performances, but a large number of online performances make up for this regret.

　　Audiences who like drama can watch the newly created anti-epidemic theme "Community Neighborhood Committee" live broadcast by Beijing Renyi, the classic small theater drama "I Love Peach Blossom", and the classic drama "Tea House" and "First Building in the World" interpreted by older generation artists "Mutition"; audiences who like opera are also rich in choices. The Beijing Peking Opera Theater has launched classic dramas such as "No. 1 Media", "Zhu Lianzhai", "Lu Bu and Diao Chan", and the National Peking Opera Theater also launched online "" starring Yu Kuizhi and Li Shengsu. "The Dragon and the Phoenix", paid to watch online.

The WeChat public account of the Northern Kunqu Opera Theater also has online performances every day, including classics such as "The Peony Pavilion", "The Story of the West Chamber" and "The White Rabbit", as well as the drama "Retrograde".

　　The National Centre for the Performing Arts provides audiences from all over the world with music and drama film "Beautiful Blue Danube", folk dance performances "Dancing Homeland", "New Year's Waltz" New Year's Eve concerts and Peking Opera films through many online platforms such as the classical music channel. Four masterpieces of "Red Cliff".

　　Beijing Performing Arts Group, which has nine affiliated schools, launched "Fuman Beijing Spring Celebrates China"-the Chinese New Year online performance season.

From the 30th to the 15th of the first lunar month, 44 performances including singing and dancing, opera, acrobatics, and folk music will be brought.

Beijing Performance Group's online performances are huge, from morning to afternoon to evening, there are different sections of performances to accompany the audience through the holiday.

Over 100 million clicks are presented with high quality

　　The concentrated launch of online performances began during the Spring Festival last year. If it was said that it was only a rush to "challenge" in the face of the epidemic, today's online performances have been more calm and the quality has greatly improved.

　　The five works launched by Beijing Renyi this time have their own merits, especially the classic version of the three classic works, which is rare to see, which makes up for the regret that many audiences did not have the opportunity to watch the performances of predecessor artists.

Therefore, the 79 version of "Tea House" interpreted by the older generation of artists such as Lan Lan Ye and Zheng Rong was the most popular, with more than 500,000 views in just a few days of airing.

　　What is even more surprising is the music and drama film "The Beautiful Blue Danube" broadcasted by the National Centre for the Performing Arts, folk dance performance "Dancing Color Homeland", "New Year's Waltz" New Year's Eve concert and Peking Opera film "Red Cliff", four The work has accumulated 118 million online hits, and the number of hits in each show is about 20 to 30 million.

　　Gong Jicheng, deputy dean of the National Centre for the Performing Arts, believes that high-quality artistic presentation is an important reason for the creation of over 100 million hits. “We insist on high-quality presentation and strive to let audiences experience the true charm of art online, not only the performance itself. The quality is high, and every shot and every lighting is very particular when recording, and even which performance is played on which day is considered."

　　Taking the most popular "New Year's Waltz" New Year's Eve concert as an example, not only selected 11 easy-to-understand classics by "Waltz King" Strauss and his sons, operetta masters Supe, Offenbach, etc. , Also invited the CCTV live broadcast host Sun Xiaomei to the Vienna New Year concert, as well as the live guest and famous composer Professor Hao Weiya who attended this year’s CCTV Vienna New Year concert to enter the live broadcast room to explain each piece of music in detail to the audience, professional and interesting sharing Let thousands of netizens easily understand without pressure.

　　Gong Jicheng said that in the past year or so, the online performances of the National Centre for the Performing Arts have changed from temporary remedial measures to a formal section. “We have built a national-level online performance brand through high-quality presentation, multi-platform cooperation, and innovative planning. A pattern of online and offline development has been formed, playing an exemplary, leading and leading role in online performances."

The long road to online and offline integration

　　More and more online performances are slowly changing the ecology of China's performance industry and the awareness of practitioners.

　　Zhu Kening, President of the China Performance Industry Association, said that although the liveness of theater art is difficult to replace, more and more people realize that online performance is a way to be explored. However, as a new form of performance To achieve development on a larger scale, two problems must be solved. "One is the form of expression, and the other is the profit model." From the perspective of online performances during the Spring Festival, many online performances simply move offline performances to The lack of online broadcasting design makes it difficult to make up for the lack of unique liveness of theater art.

"Some colleges and organizations have tried online performances designed specifically for online broadcasts, such as providing free switching of multi-view viewing, but that means greater cost investment. Not all organizations and organizations can Assumed."

　　The sales of online performances must rely on online platforms, which face the problem of sharing with the platform, which increases the difficulty of profitability, and makes some producers lack motivation for in-depth exploration of online performances.

"Currently, online and offline integrated development is advocated, but how to integrate still needs more exploration, and there is still a long way to go."