China-Singapore Jingwei Client, February 18 (Meng Zhang) According to data from the professional version of Maoyan, the box office of the Spring Festival file (February 11 to February 17) of the Year of the Ox was 7.845 billion yuan, and nearly 160 million people watched the movie.
How many movies did you watch during the Spring Festival holiday?
The strongest Spring Festival stall in history was born
Box office and number of movie viewers in the Spring Festival of the Ox
After the "Pause button" was pressed for the Spring Festival of the Year of the Rat, the Spring Festival of the Year of the Ox attracted much attention.
"Detective Chinatown 3", "Hello, Li Huanying", "Assassination of Novelists", "Attend to the Gods", "Rushing Crowds", "Bear Infested Wild Continent", "New God List: Nezha Rebirth" 7 films gathered in the Year of the Ox It was released on New Year's Day, covering comedy, fantasy, action, crime, animation and other themes.
Chinese New Year movie posters in the cinema.
Photo by Zhang Meng, China-Singapore Jingwei
In terms of box office, during the Spring Festival of the Year of the Ox, the box office of Chinese movies was 7.845 billion, breaking the 5.906 billion box office record set for the Spring Festival in 2019 and setting a new record for the Spring Festival box office.
In terms of the number of movie viewers, the Spring Festival of the Year of the Ox under the background of "Chinese New Year in situ", the number of movie viewers reached nearly 160 million, a new high.
Yin Hong, vice president of the Chinese Film Critics Society, vice chairman of the Chinese Film Association, and professor of Tsinghua University, said that the box office of the Spring Festival stalls is very hot, the holiday entertainment consumption is just in demand, and the types of films are relatively rich. They are all left to this time.
"Crazy Movie Circle" screenwriter and writer Mo Zheng pointed out when accepting China-Singapore Jingwei reporters that the Spring Festival box office set a number of records, indicating that movies are still one of the main ways of entertainment for people during the Spring Festival, and can drive the development of many entities. The film and television industry as a culture One of the industries is developing well; it also shows that China’s epidemic prevention and control is very effective. People no longer have excessive fears, but spend the Spring Festival by shopping and watching movies. In addition, this year’s promotion of "Chinese New Year in situ" has also indirectly driven A box office boost.
"Hello, Li Huanying" becomes a "dark horse"
Single-day box office overtakes "Detective Chinatown 3"
In the Spring Festival of the Year of the Ox, "Detective Chinatown 3" won a box office of 3.565 billion, becoming the box office champion of the Spring Festival.
"Hello, Li Huanying" and "Assassination of Novelists" ranked second and third in the box office with 2.73 billion and 540 million respectively.
In recent years, during the Spring Festival stalls, there will always be "dark horses", and the Spring Festival stalls for the Year of the Ox are no exception. From the fourth to the sixth day of the Lunar New Year, "Hello, Li Huanying" single-day box office has exceeded "Chinatown Detective 3" .
Source: Maoyan Professional Edition, Lighthouse Professional Edition
According to word-of-mouth, "Hello, Li Huanying" was given high scores by netizens on many platforms, with a score of 9.5 on the purchase of Maoyan, 9.3 on Taopiao, and 8.2 on Douban.
According to Zhu Zhu, an analyst at Guohai Securities Media, the "dark horse" of the Spring Festival file is related to many factors such as marketing. "Hello, Li Huanying" focuses on family affection and fits the New Year.
Mo Zheng pointed out that "Hello, Li Huanying" played a very good warmth card. The film has the theatrical attributes of "Charlotte's Annoyance". Many of the plots have been verified on the stage, making it more convenient to make a movie.
In addition, it has a "mother" attribute, which is similar to the previous film "Mom Loves Me Again", which can be resonated by a wider audience, with the help of traversal and suspense, it has a mass basis and has fresh and brilliant features.
Expert: The Spring Festival of the Year of the Ox releases a good signal for the recovery of the film
Don’t be too pessimistic or optimistic
Yin Hong pointed out that the Spring Festival file for the year of the ox sends a good signal for the recovery of Chinese films throughout the year. However, since the global film and television industry is affected by the epidemic, and China will still be affected to a certain extent, it is not necessary to be too pessimistic, but also not too pessimistic. Optimistically, Chinese films will still face a shortage of film supply this year, and the audience's viewing demand is also at risk of falling.
Zhu Zhu believes that the film and television industry has undergone an industry reshuffle, and the leading companies must increase their main business.
Film producers need to make it clear that only good content will have a market, and they must pursue film quality.
Cinema operators also need to pay attention to the optimization of film arrangement and dynamic price adjustment.
Do not analyze, under the general environment, it is necessary to vigorously develop the cultural industry, the film industry is still a hot spot for investment, and use pan-entertainment to connect with other industries.
(Zhongxin Jingwei APP)
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