China News Agency, Beijing, February 18 (Reporter Gao Kai) With the end of the Spring Festival holiday, the Spring Festival of the Year of the Ox movie that opened on the first day of the new year also came to an end, breaking the high box office of 7.8 billion yuan (RMB, the same below). With the unabated high heat, this "bullish" Spring Festival stall is full of extraordinary.
Hot box office
In fact, since the golden period of the Spring Festival file was born, its market potential has been showing its strength.
After the unexpected shutdown in 2020, the popularity of the Spring Festival stalls this year is still very prominent.
The picture shows people watching a movie in a theater in Taiyuan City, Shanxi Province on February 12.
Photo by China News Agency reporter Zhang Yun
According to data from the Beacon Professional Edition, on February 12, the box office on New Year's Day broke the 1.7 billion yuan mark, surpassing the historical record of 1.48 billion yuan on New Year’s Day in 2019, setting a single-day box office record in the global single market.
As of 24:00 on February 17, the total box office of the Spring Festival 2021 in 2021 exceeded 7.8 billion yuan, with a total of 160 million film viewers, and a cumulative total of 2.858 million shows, setting a new record for the cumulative box office and attendance of Chinese film history during the Spring Festival.
Among them, the top three at the box office during the period are "Detective Chinatown 3" (hereinafter referred to as "Tang Detective 3") 3.55 billion, "Hello, Li Huanying" 2.72 billion, and "Assassination Novelist" 540 million.
Up to now, "Tang Detective 3" has broken 13 film history records including the number of visitors on the first day of Chinese film history, the box office on the first day of Chinese film history, and the fastest break of 1 billion in the Chinese film market.
With the performance of the series, the film director Chen Sicheng became the first 10 billion box office director in Chinese film history.
Behind a series of digital records, in addition to the multiple categories of excellent quality films, the industry believes that the background of this year's local Chinese New Year has further catalyzed the enthusiasm of Chinese people to enter the cinema.
In addition, due to supply-demand operating costs and other reasons, the price increase of this year's Spring Festival stalls is higher than in previous years, which also played a certain role in the increase in box office.
Best movies
With the gradual completion of the barbaric growth in the first few years, since 2018, the quality of the Spring Festival films here has been significantly improved overall, and the box office battles in the Spring Festival files have become more closely related to film reputation.
The fierce competition among strong films has become one of the highlights of the Spring Festival file off the big screen.
This year, in addition to word-of-mouth, the temperament of the schedule itself played a more significant role in determining the final outcome.
"Detective Chinatown 3", the champion of the scheduled box office, has the blessing of the first two intimacy, and the "want to see value" that the audience doubled after a year of waiting. On this basis, the film itself is lively and exciting. The coincidence of the Spring Festival atmosphere greatly boosted its box office and popularity.
Relying on word-of-mouth, "Hello, Li Huanying" is full of stamina, and its main elements of comedy, family affection and nostalgia almost seamlessly match the Chinese people's movie-watching psychology during the Spring Festival, and this plus the sincerity of the film creation, "You Well, the box office of "Li Huanying" is a natural fit.
In the second echelon, what is a little surprising is that the two major productions with special effects and shocking scenes of "Assassination of Novelists" and "Order of the God of Servant" failed to reach the corresponding popularity.
The novel and philosophical "Assassination of Novelists" ranked third with a big gap in the box office, and "Samurai Order" with the golden combination of Chen Kun and Zhou Xun did not even cause enough water splashes to make people feel.
In addition, "The Crowd" starring Andy Lau was considered by the industry to have a good texture, but in the end, due to the relative coolness of the story, it was crowded and arranged to be "almost transparent" by the crowded film during the prime time.
"A good start" and follow-up
For the Chinese movie theaters in recent years, the annual Spring Festival stalls have been a "good start." This golden period of movie viewing climax is considered to lay the foundation for a year of prosperous market. In fact, in the past few years, the Chinese film market also It has indeed experienced an upward trend of progress year after year.
At 9:30 a.m. on February 16, with the strong support of this year's Spring Festival, the total box office of the Chinese film market in 2021 exceeded 10 billion yuan, with a total of 229 million movie viewers and a total of 16.3874 million shows.
This year's Spring Festival stalls are undoubtedly very popular, but after the hottest, there are more unknown futures.
Rao Shuguang, president of the China Film Critics Society, said that both the Spring Festival stalls and the viewing of the Spring Festival stalls have their particularities, and the box office during this period must never be used to measure the trend and box office performance of the film market throughout the year.
He reminded that the hot box office of the Spring Festival stalls is likely to have consumed the annual movie consumption budget of many families.
How to keep the audience in their daily movie watching habits will be a greater challenge, which requires the daily output of more high-quality works.
Rao Shuguang believes that films with good quality reputation but not good box office due to crowded Spring Festival stalls may have a chance to renew their strength in the "Post Spring Festival stalls" (from the seventh to the fifteenth of the first month).
(Finish)