【Editor's Note】

　　On weekdays, home is the origin. We set out from home and travel far away from our dreams. During the New Year, home is the end point. We set off from all corners of the world, like a bird returning to the forest.

This year, Chinese New Year in situ has become the choice of many people.

We believe that the separation is only temporary. This Spring Festival, regardless of where the people are, or where the year is.

From February 10, China News.com launched a special plan for the Chinese New Year for the Year of the Ox, "Another Chinese New Year", to spend the New Year with you.

　　Chinanews Client Beijing, February 18th, title: (Another Chinese New Year)

2021 Different Chinese New Year Illustrated Book: Full ceremonies, Spring Festival stalls, and housing economy boom

　　Reporter Yuan Xiuyue

　　It seems that the Spring Festival holiday was over in the first two days, and many people have returned to the life of “working as a worker”.

The most intense "holiday syndrome" of the year has struck, and there are tips for "retracting the heart" circulating on the Internet.

　　Looking back on the entire Spring Festival holiday in previous years, there are nothing more than three key words: New Year greetings, consumption, and gatherings.

This year, in order to reduce the pressure on epidemic prevention and control, more than 100 million people across the country celebrate the New Year on the spot.

Chinese New Year on the spot brings a different kind of Spring Festival, and also a different kind of New Year flavor.

The staff of the Yangtze River Delta Railway to welcome the return passenger flow peak at Shanghai Hongqiao Station routinely disinfect the waiting hall.

Photo by Zhao Jinai

　　This Spring Festival, although many people celebrate the New Year in a different place, there is no lack of sense of ritual. In order to add to the festive atmosphere, everyone used 18 martial arts.

First, we must arrange the small house. The window grilles, spring couplets, blessing characters, door gods, and flowers are all arranged. Even the kittens in the house are dressed up for the Spring Festival, and the cat litter is also affixed with an exclusive couplet, which gave birth to a new term—— "In-situ Chinese New Year atmosphere group".

New Year must have atmosphere

　　Since it is the atmosphere group, the lively New Year's Eve dinner is essential.

Although they do not have a good meal from their parents, many young people choose to spend the New Year with friends, classmates, and roommates. They make dumplings, cook big meals, and cook hot pot together, and they also have fun.

On New Year’s Eve, the circle of friends was screened by the new-style New Year’s Eve dinner, and everyone rushed to show off the table full of food they made by themselves.

Many people cook their own New Year's Eve dinner for the first time

　　As for the New Year’s greetings on New Year’s Day, they were replaced by “cloud New Year greetings” and “short video New Year greetings”. They either made remote video calls with relatives and friends or recorded short New Year greetings. Even if they are thousands of miles away, they can still send New Year greetings.

According to statistics, from February 4th to New Year's Eve, February 11, the cumulative number of New Year's greeting videos on Douyin exceeded 50.6 billion views.

Douyin screenshot

　　Of course, the most important change in this Spring Festival is that people's lifestyles and consumption patterns have been updated.

Watching movies has become one of the hottest events in the Spring Festival this year. According to the data of Maoyan Professional Edition, the box office on the first day of the new year was nearly 1.7 billion yuan, and 34.34 million people watched movies in a single day. This data has also refreshed the history of Chinese movies in a single day. The highest record of total box office and total attendance.

　　As of February 17, the total box office of the 2021 Spring Festival stalls has exceeded 7.5 billion yuan, setting a record for the Spring Festival box office, and is known as the best Spring Festival stall in history.

Screenshot of Lighthouse Pro

　　Among the seven films in the Spring Festival, "Detective Chinatown" is still leading the box office, currently exceeding 3.5 billion yuan, but the audience's evaluation is not as good as the first two.

"Hello, Li Huanying" has become a dark horse with word of mouth. The plot and starring are frequently searched. Its box office has exceeded 2.5 billion yuan. Jia Ling has also become the highest box office female director in China.

"Detective Chinatown 3" poster

　　"Assassination of Novelists", "Crowd Crowds", "Order of the Gods Service", "Bear Infested Wild Continent", "New God List: Nezha Rebirth" 5 movies have their own advantages, but the box office is at a disadvantage.

From this point of view, the competition for the Spring Festival stalls is fierce, which is not necessarily a good time.

On the other hand, during the Spring Festival, viewers still seem to prefer comedies.

"Hello, Li Huanying" poster

　　This Spring Festival, online consumption is favored, and the local Chinese New Year heats up the "home economy".

Semi-finished New Year's Eve dinners and single-person New Year's Eve dinners are popular among young people. Data shows that since January, the pre-sale volume of New Year's Eve dinners on the Hema Online is 4 times that of the same period last year.

　　Express New Year’s goods have become a trend. On the first day of this year’s New Year’s Day, searches for "New Year’s Goods" on Taobao surged by 240%.

Among the most popular new year products, in addition to melon seeds, peanuts, and pistachios, many new products have been added, such as cherries, self-healing pot, and snail noodles.

　　The three-piece sets of dried fruits, sweets and pastries are also undergoing changes. According to Hema data, the top three on the TOP list of new year products born in the 1990s are cherries, wine, and seafood.

Taobao New Year Festival Data

　　This Spring Festival, under the "New Year in Place" initiative, many people have given up their plans to travel far away, and instead choose to play locally, such as visiting parks, visiting museums, vacationing in ancient towns at home, and so on.

Scenic spots such as Shanghai Disneyland, Beijing Shichahai, Chengdu Wuhou Temple, Hangzhou West Lake, Guangzhou Changlong Wildlife World, and ancient towns in the Yangtze River Delta are full of tourists.

On February 12th, "Mickey" and "Minnie" appeared in Shanghai Disneyland for the first time in the Spring Festival costumes specially customized by the designer.

Photo by China News Agency reporter Tang Yanjun

　　According to data released by the Beijing Park Management Center, during the 7-day holiday from New Year’s Eve to the sixth day, a total of 1.64 million citizens visited Beijing’s municipal parks and the Chinese Garden Museum for free.

Tourist reception increased by 167% year-on-year during the Spring Festival last year and decreased by 25% compared with the 2019 Spring Festival.

Among them, the number of visitors to Temple of Heaven Park, Beijing Zoo and Summer Palace were 248,700, 226,000, and 204,300, ranking the top three.

On the first day of the New Year, Beijing Temple of Heaven Park attracts many citizens to visit.

Photo by Yuan Xiuyue

　　This Spring Festival, persistence has also become a key word.

During the Chinese New Year last year, the courier Wang Yong concealed his family members and acted as a free "special car driver" for medical staff on the front line of the epidemic.

During the Spring Festival this year, he still stayed at work with his colleagues. The difference is that he can have a reunion dinner with his family this year.

　　"The whole family spends a year with peace of mind. It's so happy." This is Wang Yong's voice, and it is also the expectation of all Chinese for the Spring Festival.

Behind this, it requires the perseverance of many public security police, medical personnel, couriers, railway workers and other workers in all walks of life.

Kunming Border Inspection Station held a "Cloud Reunion Dinner".

For picture

　　With the joint efforts of everyone, the epidemic prevention and control during the Spring Festival has also achieved certain results.

From February 11 to February 16, there was only one new case in the country, and the country's medium and high risk areas fell to single digits.

　　For Chinese people, the Spring Festival is the most solemn festival of the year, and the way of celebrating the Spring Festival also reflects the changes in Chinese society in recent decades.

"The taste of the year is getting lighter year by year." This is what many people have said about the Spring Festival in recent years, because the previous New Year method of "setting off firecrackers and buying new clothes" has gone forever. Reply the blessing message.

　　However, in fact, the core of the Spring Festival has not changed.

There is an old saying in Fuzhou, Fujian-"A good boy does not make money for 30 years", which means that a good boy does not make money for the New Year's Eve.

Before New Year's Eve, Fuzhou people who do business and work abroad will definitely rush back to reunite with their families.

To this day, the Spring Festival reunion is still the consensus of everyone.

The bright red lanterns hanging in the streets and alleys of Wuhan, Hubei, convey a strong traditional cultural flavor, and are creating a strong festive atmosphere.

Image source: ICphoto

　　Chinese New Year in situ changed the way of the Spring Festival, but it did not reduce people’s pursuit of New Year’s taste. Everyone used online reunion and increased the sense of New Year ceremony to make up for the regret of not being able to go home. This is the cohesion of the Spring Festival. , And people’s creativity.

　　The year is where the person is.

No matter how you celebrate the New Year this year, after the holidays, a new life is waiting for you to set sail.

(Finish)