Chinanews client, Beijing, February 13th (Reporter Song Yusheng) "2021 Spring Festival Gala" uses new technology, innovation and integration and other all-round upgrades and breakthroughs, giving Chinese people around the world a strong affection and blessings Cultural feast.

What is the secret behind the Spring Festival Gala?

Director Chen Linchun recently accepted an interview to reveal the story behind the 2021 Spring Festival Gala.

The 2021 Spring Festival Gala scene.

Image courtesy of program group

  Since the first time he participated in the Spring Festival Gala in 1990, this is the 31st year since Chen Linchun met the Spring Festival Gala, and it is also his third time as the director of the Spring Festival Gala.

  Compared with previous years, this year’s Spring Festival Gala’s language works include 5 sketches and as many as 3 cross talks, the highest number in recent years.

In this regard, Chen Linchun said, “Crosstalk, a traditional art form, cannot be lost. Crosstalk is very worth exploring in the Spring Festival Gala. It is a thing worth doing to make these young people familiar with more audiences. "

The 2021 Spring Festival Gala scene.

Image courtesy of program group

  As for dance programs, Chen Linchun believes that the evening party should shift from pure entertainment to higher-level aesthetic needs. These dance programs are precisely the function of the evening party to create an aesthetic mood.

"The characteristic of dance is that it's "freehand". If you can leave a little theme, or thought meaning, and make you feel excited, then it is a good dance."

The 2021 Spring Festival Gala scene.

Image courtesy of program group

  In addition to language programs and singing and dancing programs, this year's Spring Festival Gala also specializes in creative programs, allowing technical means to continue to be reflected in the Spring Festival Gala.

The "robot cow" in the creative performance "Bull Up" is very dynamic, and "Andy Lau Yun's recording has no sense of violation" also attracted attention on social media.

  In fact, there is also a last resort.

Chen Linchun said, "We still hope that Andy Lau can come to the scene. Until we count the days, Andy Lau will definitely not come, and finally chose this form as a last resort. But now it seems that the effect is still very good."

The 2021 Spring Festival Gala scene.

Image courtesy of program group

  In addition, this year’s Spring Festival Gala focuses on culture, art and technology.

  Chen Linchun said, "Compared with the past, we have increased the technical content this year. Contemporary art expression cannot be separated from technology, because there are more ways for people to obtain information, especially many young people have become accustomed to using technology to appreciate literary works. The use of these technologies will also bring us a lot of creativity, which makes us feel very creative. It is no longer some traditional projects that repeat year after year. If we can keep up with technological updates, I would like to source the Spring Festival Gala. The richer it will be, the more young people can be attracted."

The 2021 Spring Festival Gala scene.

Image courtesy of program group

  "The Spring Festival Gala is an annual cultural feast, which must show the cultural characteristics of the year. You can see what happened last year, what happened in China in the field of culture and art, and the audience will feel the same as long as the lines in it are said. For example, Qin Hao sang "Little White Boat." Chen Linchun believes that this shows that last year's TV series were prosperous, so many film and television actors will appear on the Spring Festival Gala stage.

"We invited them because they have representative works. Last year, the culture and art prospered, and it must be reflected on the Spring Festival Gala. I hope this year's Spring Festival Gala will be closely related to the times.

The 2021 Spring Festival Gala scene.

Image courtesy of program group

  Chen Linchun also said that there are many themes of this year’s Spring Festival Gala, but all these themes must be turned into artistic means. “Creating joyful songs and laughter will bring joy to everyone, and pray for the prosperity of the year next year, the prosperity of the country, and the people can live a happy life. It is the meaning of the Spring Festival Gala."

The 2021 Spring Festival Gala scene.

Image courtesy of program group

  According to preliminary statistics, as of noon on the 12th, the cross-screen audience of the 2021 Spring Festival Gala live broadcast reached 1.272 billion people, and the number of user views reached 4.975 billion.

  The reporter learned that more than 620 media in more than 170 countries and regions around the world broadcast the Spring Festival Gala.

Among them, 358 mainstream TV stations, radio stations and new media in the United States, France, Germany, Italy, Russia, Japan, Brazil, Australia, India, the UAE, Malaysia, South Africa and other countries and regions broadcast or record the Spring Festival Gala live, with full coverage G7, G20, countries along the “Belt and Road” and other key countries, mainstream media and key groups, and achieved breakthroughs in some countries. The number of cooperative communication media increased by 64 over the previous year, an increase of 22%.

  Data shows that during the live broadcast of the Spring Festival Gala, users of overseas social platforms watched the live broadcast of the Spring Festival Gala more than 32.59 million times, an increase of 4.54 million over the previous year.

Niconico, Japan's largest video platform, simultaneously broadcasts the Spring Festival Gala program of the Central Station, triggering a positive response from the Japanese people, with 97,400 real-time online viewers.

The five-hour Spring Festival Gala increased the Japanese audience’s understanding of the Chinese New Year and Chinese culture.

In Africa, 56,400 viewers watched the Spring Festival Gala through multiple local cable networks.

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