The proposal of celebrating the New Year in situ has made many Chinese willing to stop their return to their hometown and reunion. In recent years, the popular Chinese New Year term "cultural New Year" has become popular this year.
Various localities and performance organizations held a cultural feast, so that even the "primitive people" (that is, people who celebrate the New Year in the same place) can celebrate the New Year and have a good year by themselves.
Music: The performances are different from north to south-all love to "laugh"
Affected by the epidemic, this year's performance market for the Spring Festival is mainly focused on small theater performances, focusing on the four major performance categories of drama, musical, cross talk, and talk show.
Happy Twist’s six classic IP dramas will accompany drama fans for the New Year, especially the fantastic and hilarious Lunar New Year stage drama "Animal Vision" Barley scored 9.0, and 85,000 people in Beijing are marked to want to watch it. The audience’s evaluation perspective is unique, burdensome, and laugh. Point constantly.
The environmentally-response musical "Apolonia" at the Shanghai Small Theater continues its high popularity since its performance, and all performances during the Spring Festival are currently sold out.
The drama Barley scored 9.7 points, and the users' comments exceeded 12,000 after viewing it. It was only after calling "three brushes" that it was enjoyable.
In addition, driven by the effects of variety shows, talk show performances all over the country have sprung up. Only the Damai platform has more than 130 talk shows on sale during the Spring Festival. Among them, the Shanghai II 3 3 talk show is known as the "Laughter Harvester" and ranks among the barley talk shows. The show ranked first, with a barley score of 9.7.
From a geographical point of view, the Spring Festival performance market presents the characteristics of "listening to cross talk in the north and watching drama in the south".
Crosstalk performances such as Beijing Happy Laughter Show, Zhengzhou Hafu Crosstalk Conference, Xi’an Zhenyou Society Crosstalk Conference, and other crosstalk performances are all on sale, such as "Sleepless Night" in Shanghai, "Polar Night·Fengma Mansion" in Hangzhou, and "What's the Past in Yangcheng" in Guangzhou "Dish" and other immersive or role-playing dramas are staged during the Spring Festival.
Data map: On February 10, the Beijing National Grand Theater lights up to welcome the upcoming Spring Festival.
Photo by China News Agency reporter Jiang Qiming
Reward: From "Teahouse" to "Strauss"-all tastes
At the same time, the performance troupe also chose to appear in front of the audience in a parallel way of online and offline.
Affected by the 2020 epidemic, online performances have been recognized by more and more audiences and performance agencies. During the Spring Festival in 2021, online has become a beautiful scenery that cannot be ignored:
On the first day of the Lunar New Year, the National Peking Opera Theatre presents the quintessential classic "Dragon and Phoenix" led by Kuizhi and Li Shengsu.
Beijing Renyi does not stop performing from the second day to the sixth day. As soon as it is staged, the three house-watching dramas "Teahouse", "First Floor of the World" and "Musion" will be held on the third, fifth and sixth day of the year. It is also the first time for Beijing Renyi to show when the line is capped.
On the third day of the Lunar New Year’s Day, Chinese Children’s Art will bring joy to the children in the physical animation drama "Three Monks". This drama that usually toured various countries and tells the "Chinese story" finally returned to the mainland to share with the children New year.
The National Centre for the Performing Arts specially created a series of online art gift packages during the Spring Festival, and a series of exciting performances such as the special planning of the stage art video exhibition on the cable.
From folk music to symphony, from dance drama to opera film.
During this period, the famous conductor Lu Jia will lead the National Orchestra to perform Johan Strauss, Supe, Lehar and Offenbach, and perform "Blue Danube", "Waltz of Prom Girls" and " "Cancan", "The Poet and the Farmer" overture and other world classics, the festive atmosphere will bring the audience a musical feast like a Vienna New Year's Concert.
Data map: The National Museum of China "Niu Shi Ruyi" welcomes the New Year. The picture shows the exhibits.
Photo courtesy of the National Museum
Study: New Year in the Museum-New Year Customs
In recent years, "Chinese New Year in the Museum" has gradually become a New Year custom and a new fashion.
The "Bull Transforms the Universe-Xin Chou (Year of the Ox) New Year Zodiac Cultural Relics Joint Exhibition" jointly curated by 44 cultural and cultural institutions across the country opened the prelude to the Lunar New Year exhibition. Launched at the same time, the exhibition selected hundreds of cow-themed cultural relics to present a "Cultural Relics New Year Gift" to the public.
The "Bull Market Ruyi" at the National Museum and the Shanghai Museum's "Zuo Nuo Welcome New Year" exhibitions with the theme of "bull" are both informative and interesting. The latest "Auspicious Ruyi" exhibition launched by the Palace Museum is quite festive.
At the same time as exhibitions, museums in various regions also launched various special offline activities during the Spring Festival.
The offline treasure hunt of "Bull" cultural relics at Hubei Provincial Museum, Guangdong Provincial Museum "Welcoming the Spring", "Niu 66 Twisting a Twist", "Door God Prints", "Hundred Bull Paper-cutting Pictures" and other activities, "Meeting in the Museum of Tang Xishi Museum" Chinese'knot'-Chinese knot weaving skills experience activities" and "Silk Road Colorful Charm Tie Dye" experience activities provide citizens with both fun and educational Spring Festival activities.
In addition, exciting online events allow viewers to take the museum home.
During the Spring Festival, the Shanxi Bronze Museum launched a 360° virtual display of the entire museum, bringing the basic display of "Jijin Guanghua" and the temporary exhibition of "Silver Years and Beautiful Years-Shanxi Traditional Silverware Exhibition" to the line.
The Sichuan Museum has launched the "China's Legitimate Tide" cultural expo online display and the "Central Cultural Expo V takes you into the Sichuan Cultural Protection Laboratory" online live broadcast.
The Palace Museum has planned cultural activities aimed at student groups, such as the winter vacation "Forbidden City Knowledge Class" video class.
It is worth mentioning that the Palace Museum also launched a live broadcast of "Walking into the Forbidden City on the first day of the first lunar month". The five bronze cows in front of the Wubei Museum have become popular landmarks for tourists to check in.
Data map: On February 7th, in the Nostalgic Food Street in the south of Urumqi, Xinjiang, actors performed traditional Sichuan Opera and changed their faces.
Photo by China News Agency reporter Liu Xin
Feeling: The Year of the Intangible Cultural Heritage on the Cloud is full of flavor-hometown flavor
"To send flower buns during the New Year, you have to take six and leave six, there are comings and goings..." The "Xianyang Intangible Cultural Heritage" account held out a variety of buns in the video, as well as local customs and habits related to buns. Speaking.
New Year pictures, spring couplets, window grilles, dragon dances, lion dances, temple fairs, flower fairs, lantern fairs...These intangible cultural heritages have created a strong atmosphere of "New Year culture" of the Chinese nation for thousands of years.
The Intangible Cultural Heritage Department of the Ministry of Culture and Tourism and major new media platforms planned a wave of "Live Video Home Year", Douyin "Intangible Cultural Heritage New Year DOU Broadcast", Kuaishou "Intangible Cultural Heritage", Weibo" Under topics such as "Intangible Heritage for the New Year", a large number of short videos and live broadcasts have allowed people who do not go home for the New Year, including overseas Chinese, to feel the taste of hometown and the taste of New Year on the Internet.
The anchor Kugou led netizens to visit Jingxi shadow puppets, Kyocera ceramics, paper-cutting, Yangliu green wood plank New Year paintings, Gujia Temple celebration drums and other non-genetic inheritors, bringing a "Internet intangible cultural heritage" event to people who "Chinese New Year in situ" Chinese Year".
The warmth of the year should be passed down, and it needs to be continuously integrated into contemporary life.
Electronic red envelopes, express New Year's goods, cloud gatherings...the "sparks" of the innovative combination of new year culture and the carrier of the times continue, from writing blessings and posting blessings in the past to the contemporary Internet "collecting five blessings"; the New Year red envelopes launched by WeChat bring richness With the new gameplay, the "fireworks" and "firecrackers" in the memes have become the "atmosphere" for online New Year's visits, comforting the wanderers who cannot return to their hometown to be lonely in the city with the sound of firecrackers.
"My heart is my hometown".
Yang Hong, director of the Art Management Department of Communication University of China, believes that the rich and diverse cultural performances and online and offline cultural products comfort the people who celebrate the New Year.
It is precisely based on the common value recognition of "family and country as one" that makes the "cloud gathering" of the same structure of family and country become a national cultural practice involving all people.
Recalling the hard work of the "war epidemic" day and night, and jointly conveying the wish of "the cow" to transform the universe, the traditional Chinese New Year also uses the Internet to invisibly strengthen the cultural consensus of the whole nation.
Fun, appreciation, learning, feeling... Which one do you pick for your cultural year?
Reporter: Ying Ni Gaokai