New Year Pictures Surging "New Country Tide" (Jintai Talks)

  Pasting Spring Festival couplets, cutting window grilles, hanging New Year pictures... As the saying goes, "No paintings last forever." Every Spring Festival, almost every household will post New Year pictures to say goodbye to the old and welcome the new.

At present, a total of 17 woodblock New Year painting projects including Tianjin Yangliuqing, Henan Zhuxian Town, Suzhou Taohuawu, Fujian Zhangzhou, Guangdong Foshan, etc. have been selected into the national intangible cultural heritage representative project list.

The New Year pictures with different styles and various contents carry the Chinese people's vision of praying for happiness and avoiding disasters, expressing their beautiful yearning and pursuit for the New Year.

  There is a play in the painting, never get tired of it.

Not to mention the craftsmanship and form of the New Year pictures are very exquisite. Only the historical information recorded in the New Year pictures, various social conditions, customs, seasonal customs, myths and legends, novels and dramas, etc., can be called a grand view and everything. Some experts call it "China Iconography of Civil Society Life".

  However, the ancient New Year pictures have developed to the present, facing the impact of industrial products, facing the drastically changing life scenes, festival customs and habits, and aesthetic tendencies. How to give full play to their strengths, how to subtly integrate into modern life, and how to better inherit And development is already an unavoidable topic before the inheritors and practitioners of New Year paintings.

  In recent years, under the guidance of the Intangible Heritage Department of the Ministry of Culture and Tourism, from the "New Year Pictures Return to the Spring Festival" series of activities to the New Year Pictures Inheritance and Development Conference, the vast number of New Year pictures inheritors, experts, scholars, designers, and enterprises have fully communicated with each other. Training, seminars, re-creation and other activities have been carried out for the first time. New creations, new works, new applications, and new dissemination are emerging one after another. The cultural connotation and spiritual power contained in the New Year pictures are strongly demonstrated. The whole society loves New Year pictures, appreciates New Year pictures and consumes them. strong.

  New Year paintings pray for good luck, peace and happiness. Many inheritors have explored the expansion of application scenarios to the entire year, cleverly portraying the twenty-four solar terms and traditional festivals such as Dragon Boat Festival, Double Ninth Festival, Qixi Festival and Mid-Autumn Festival, and responding to and showing all aspects of current life in a timely manner. The beauty of New Year pictures has been fermented and aged in time, and has become a favorite companion of many young people in their lives.

  The "painting" of New Year pictures has also broken through "painting", and the presentation of New Year pictures has a richer art form.

Traditional New Year pictures have numerous materials, diverse forms, and unique aesthetics. Many inheritors and domestic and foreign designers look for inspiration and materials in them, and apply them to cultural creative products and art derivatives development, clothing design, etc.

Simple porcelain vases and porcelain cups, crystal glass pendants, practical canvas bags, characteristic mugs and mobile phone cases, interesting cultural shirts... Among these exquisite cultural and creative products, the Yangliu Youth painting is no longer just a carp fat doll on rice paper , Taohuawu New Year's paintings are more lively and interesting.

After design and development, New Year's paintings have more connections with modern people's clothing, food, housing and transportation, drawing a beautiful landscape in the "new national tide".

  New Year pictures and New Year pictures inheritors also went from offline to online, quickly out of the circle, and their strength to attract fans.

The young inheritors of the Tantou woodblock New Year pictures put the old workshops, old equipment, and old craftsmanship on the live broadcast platform. They are full of beautiful discoveries and enjoyments, and they are popular on the Internet; Fengxiang woodblock New Year pictures are designed for online game characters. The skin is widely recognized... After a series of innovative practices, the New Year pictures are moved, alive, and three-dimensional, and penetrate deeply into Internet life.

  At present, these innovative practices have found more diversified development paths for the ancient New Year pictures, and have also accumulated experience for reference in the development of non-hereditary inheritance of other categories.

But at the same time, only by maintaining the ingenuity and artistic pursuit, can we not fall into impetuousness and harm the New Year painting itself; only by adhering to traditional crafts and techniques can we create works with more technical content, aesthetic height and market value; only by continuously deepening traditional techniques Research is the only way to continuously absorb the driving force of development, and make steady progress.

  Li Chengyue