Chinanews.com, Beijing, February 10 (Reporter Liang Xiaohui) The first barrier-free drama "Old Tavern" in the new era produced by the "Guangming Cinema" project team of Communication University of China will be held on the 12th (first day of the first month) on Gehua Cable "Guangming" The "Cinema" area is online.

  "Old Tavern" is a period drama starring Qin Hailu and Chen Baoguo. It is a work that won the Outstanding TV Drama Award, Outstanding Director Award and Outstanding Actress Award in the 32nd China TV Drama Feitian Award.

The drama has 46 episodes, telling the story of Chen Huaihai, the treasurer of the "old tavern" on the Haohan Street in Dalian during the period of the Republic of China.

  At the beginning of the Lunar New Year, visually impaired friends in Beijing can enter the "Guangming Cinema" area through the "Cinema Line" section of the Gehua Cable HD interactive set-top box, enter the ID number, and enjoy the play for free after passing the certification.

On the occasion of the Spring Festival, the "Bright Cinema" project team upholds the heart of charity, providing new cultural products for the visually impaired, enriching the cultural life of the visually impaired during the Spring Festival, and wishing the visually impaired a happy Chinese New Year.

  In September 2020, on the basis of fully investigating the viewing needs of visually impaired friends, the "Bright Cinema" project team combined with practical experience to explore the production of barrier-free TV series.

Unlike barrier-free movies, TV dramas are long in length, have many characters, and have a complicated storyline, which puts forward higher requirements for picture interpretation and plot description.

The team of teacher and student volunteers wrote more than 200,000 words of narration. After 4 months of polishing, they innovated the production model of barrier-free TV series and completed the production of the barrier-free version of "Old Tavern".

The first barrier-free drama "Old Tavern" in the new era will be launched on the 12th (the first day of the first month of the first month) in the "Guangming Cinema" area of ​​Gehua Cable.

Photo courtesy of "Bright Cinema"

  On December 18, 2020, at the Forum of "Winning Poverty: Barrier-free Information Dissemination and Cultural Poverty Alleviation" hosted by Communication University of China, the copyright authorization ceremony of the accessible version of the TV series "Old Tavern" was held.

Ke Liming, chairman of Shanghai Ruyi Film and Television Production Co., Ltd., donated the production license for the barrier-free version of the TV series "Old Tavern" to the "Bright Cinema" project team.

The cooperation between the "Bright Cinema" project of Communication University of China and Shanghai Ruyi Film and Television Production Co., Ltd. not only innovated the product form of barrier-free information dissemination, but also opened a new model of school-enterprise cooperation for barrier-free information dissemination, and provided copyright issues for barrier-free information dissemination products. The solution provides a new direction.

  From movies to TV series, from big screen to small screen, the production of the barrier-free TV series "Old Tavern" means that the "Bright Cinema" project has taken another step on the road of barrier-free information dissemination.

Gehua Cable’s "Bright Cinema" zone has been launched on October 15, 2020 on the day of the 37th International Blind Festival, providing free accessible video-on-demand services for the visually impaired in the capital to meet their spiritual needs.

In addition, the "Bright Cinema" APP is planned to be launched after the Spring Festival. Visually impaired people across the country can enjoy more barrier-free movies, TV series and other works including "The Old Tavern" for free through the APP.

By then, the visually impaired can not only enter the cinema to enjoy barrier-free movies, but also share the same excellent film and television drama work with relatives and friends at home, so as to better feel the charm of images and enjoy the cultural achievements of the new era.

  The "Bright Cinema" project is a public welfare project jointly launched by Communication University of China, Beijing Gehua Cable and Oriental Jiaying. It aims to explain excellent films to the visually impaired, and through public welfare promotion covering the whole country, so that the visually impaired can share the culture of film Achievements, spread the new ideas and new atmosphere of the new era, and contribute to the national public welfare and cultural construction.

The project team insists on producing 104 barrier-free movies every year, allowing visually impaired groups in China to enjoy two barrier-free movies every week for 52 weeks throughout the year.

  Up to now, the project team has produced 312 barrier-free movies, and realized the public welfare screening and promotion of barrier-free movies in 31 provinces (regions, municipalities) and Macao Special Administrative Region across the country, and the 14 centralized contiguous films designated by the State Council’s Poverty Alleviation Office Point-to-point coverage in extremely poor areas helps cultural poverty alleviation.

  In the process of making and promoting barrier-free movies, the "Bright Cinema" project team is also constantly exploring new products and models for barrier-free information dissemination, in an effort to provide visually impaired friends with more choices and enrich their spiritual and cultural life.

At the same time, "Bright Cinema" is committed to promoting the improvement of barrier-free facilities in cinemas and promoting the establishment of barrier-free film technology standards.

  In the future, with the efforts of the teachers and students volunteers of the "Bright Cinema", with the joint support of caring people from all walks of life, more excellent works will enter the homes of the visually impaired in the form of barrier-free versions and enter their spiritual world. Let the visually impaired friends enjoy the same cultural rights as the discerning people.

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