China News Service, Beijing, February 10th. Title:
(Fighting against New Coronary Pneumonia) Online shopping for New Year's goods, express special products..."New Year's Day in situ" spawns a new way of Chinese New Year
China News Agency reporter Li Chun
"We have made preliminary plans. This year, the number of people in 36 large and medium-sized cities in the country's "New Year on the spot" has increased by more than 48 million compared with previous years." At the State Council's joint prevention and control mechanism press conference on the 10th, Zhu, Director of the Consumer Promotion Department of the Ministry of Commerce Xiaoliang made the introduction.
In order to reduce the risk of the spread of the new crown pneumonia epidemic and prevent the epidemic from intensifying before and after the Spring Festival, Chinese officials this year advocated that the people "Chinese New Year in situ" and not returning home if not necessary during the Spring Festival.
In this context, what are the new characteristics of Chinese New Year's methods?
Data map: The staff disinfect and sort the express.
Photo by Zhang Yao
Online shopping for Chinese New Year has become fashionable
The Spring Festival is not only an important traditional festival for the Chinese nation, but also a peak consumption season of the year.
With the promotion of the Chinese New Year in place, this year's Spring Festival consumer market has shown new characteristics and changes.
According to Zhu Xiaoliang, buying New Year's goods online has become a fashion for the Spring Festival this year.
Traditional Chinese New Year goods such as food and New Year goods continue to sell well, and hometown specialties are especially popular. Online shopping has become the choice of more and more people to buy Chinese New Year goods.
Recently, the Ministry of Commerce, in conjunction with relevant departments, has instructed localities and enterprises to launch the "National Online New Year's Day" activities.
Zhu Xiaoliang said that the activities have been carried out for more than 20 days and have achieved positive results.
"Up to now, online retail sales have exceeded 700 billion yuan, and online catering sales have increased by nearly 50% year-on-year; some physical retail companies accounted for three times the online sales of the same period last year in the lunar calendar, driving a substantial increase in overall sales. "
In addition, many people choose to eat New Year’s Eve dinner at home this year, and the majority of catering companies have also responded to this change in demand by launching take-out services such as New Year’s Eve set meals and semi-finished New Year’s Eve dinners so that people can enjoy chef-level cuisine at home.
"In the last 20 days, the sales of the New Year's Eve dinner on the online catering platform that we have monitored have doubled year-on-year." Zhu Xiaoliang said.
Express items are different
Do not go home during the New Year, and exchange special products for the New Year has become a way for people and relatives in their hometown to express their thoughts for the New Year.
"It took only 38 days this year, and the country's express delivery volume has reached 10 billion pieces." Bian Zuodong, deputy director of the Market Supervision Department of the State Post Bureau, said that the express delivery volume around the Spring Festival this year has increased significantly compared with previous years.
Since the eighth day of the twelfth lunar month (January 20 this year), the volume of express delivery business has increased by 30% over the same period last year.
He also pointed out that it is expected that the average daily express business volume from the first to the seventh day of the Lunar New Year this year will double, reaching about 20% of the daily level, and the express volume "reaches an average of 70 million pieces per day."
"In previous years, everyone went home for the New Year. The parcels we delivered were clothing, cosmetics, and gifts." Participating in express delivery during the Spring Festival for ten consecutive years, Shi Chunhua, a commissioner from Zhongguancun Branch of China Post Beijing Haidian Branch, said this year Everyone responded to the initiative to celebrate the New Year on the spot, and the parcels delivered have also changed, "mainly agricultural products, daily necessities, fruits and vegetables".
At present, many express companies have announced that they will not close during the Spring Festival, and Shi Chunhua and his colleagues will continue to stick to their posts.
Bian Zuodong pointed out that the postal express industry will do its utmost to ensure delivery services during the Spring Festival, so as to ensure the smooth receipt of the New Year’s goods and a happy Spring Festival for the majority of users.
Nearby leisure is popular
While reducing long-distance travel, nearby leisure is popular with people.
Zhu Xiaoliang said that "Chinese New Year in situ" has led to excursions around the city and short-distance self-driving tours, and reservations for resort hotels and homestays in the suburbs of large and medium-sized cities are popular.
In addition, parks and scenic spots in many places are open for free, museums and libraries have extended closing hours, and many domestic films will be released soon. Visiting parks, visiting museums, reading books, and watching movies will also become many people's New Year's choices.
Zhu Xiaoliang said that according to statistics, the pre-sale box office of Spring Festival films has exceeded 700 million yuan.
Hou Zhengang, the first-level inspector of the Market Management Department of the Ministry of Culture and Tourism, pointed out that during the Spring Festival this year, public cultural event venues and cultural and cultural institutions in low-risk areas will follow the principle of “limited numbers, appointments, and peak shifts” on the premise of implementing epidemic prevention and control measures. , Are open in an orderly manner to ensure opening hours; at the same time, the supply of public cultural services and products will be further strengthened to provide services to the public online and offline.
"According to statistics, during the Spring Festival, except for the seasonal closure of tourist attractions in parts of the north and the temporary closure of individual areas due to epidemic prevention and control requirements, 80% of the A-level tourist attractions in the country have been opened normally, basically achieving the goal of'open as much as possible'. "Hou Zhengang said.
He also reminded the public to increase their awareness of epidemic prevention when traveling, arrange their itineraries reasonably, insist on non-essential non-flowing, non-essential non-outbound travel, and refrain from traveling to medium and high-risk areas in the country to reduce unnecessary travel.
During the trip, you must abide by the epidemic prevention and control regulations of the travel origin and destination, do a good job of self-protection, wear masks, wash your hands frequently, gather less, and ventilate frequently, and develop the good habit of "one meter noodle".
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