Takeaway riders and courier delivery staff stick to their posts to ensure residents have a good year——
This year’s New Year, I will deliver food in the city
Different from previous years, as the Spring Festival approaches, many residents feel that this year's takeout order is good and the express delivery is non-stop.
Recently, various localities have successively introduced initiatives and related policies and measures to encourage the masses to celebrate the New Year on the spot, and many people chose to stay there for the New Year.
In order to ensure that the residents have a good year, it is expected that more than half of the riders will not return to their hometowns, and will continue to stick to their posts in the city, delivering food to urban residents who celebrate the New Year.
What do these takeaway riders have to say?
What are the benefits of the platform?
How to ensure supply, capacity and employment during the Spring Festival?
"Do a good job of backing up local residents for the Chinese New Year"
The reporter learned that under the initiative of "Chinese New Year in situ", the number of takeaway riders willing to stay during the Spring Festival this year has increased compared with previous years.
"I will be with the people in Wuhan." Wang Tao, 37-year-old Ele.me takeaway rider, comes from Huanggang, Hubei.
During the epidemic last year, we adhered to Wuhan and sent more than 800 orders. This year, we still adhere to Wuhan during the New Year.
He recalled that he received an order for errands in Wuhan last year. From eight or nine in the morning to one or two in the afternoon, he went to many pharmacies and hospitals before finally delivering the vegetables, meat and medicines requested by the customers to the customers in their 80s. Old mother's house.
"Across the door, grandma looked at my flushed hands and gave me a hot water bottle. I covered it for more than 20 minutes before getting over." Wang Tao said, "grandma left me for lunch again. Time is because the cafeteria is closed. We all eat instant noodles. When I ate the rice, I almost fell tears." Wang Tao told reporters that in the past year, I made many friends because of running the list, in order to do well in the daily life of the residents. Protection has become a solid backing for residents, and everyone chooses to stay here for the New Year.
Ele.me takeaway riders Li Ruifeng and Shen Fei have their own ideas about sticking to their posts.
Li Ruifeng, who had just become the "Blue Knight" last year, was versatile and came to Hengdian, Zhejiang from his hometown in Liaoning to work alone.
He has a piano tenth level, has sold antiques and performed special performances. After becoming a takeaway rider, a video of playing the piano in the hospital put him on the hot search.
"This year I will continue to stay in Hengdian and contribute to the society." Li Ruifeng said, "This is also the first time I spent Chinese New Year in 36 years. My mother is alone in my hometown. I miss her very much, as long as the epidemic is over. , I will go home to accompany her."
Li Ruifeng recently participated in the recording of the CCTV Network Spring Festival Gala, and was also invited to participate in the Blue Knight Spring Gala organized by Shen Fei.
"There are a lot of riders who celebrate the New Year on the spot this year. I want to host an online party so that everyone can relax and enrich their lives after work." Shen Fei said that he used to be the owner of a wedding shop before, taking pictures and editing videos. Not to mention.
Shen Fei said, “Through the delivery of orders during this period of time and the experience of staying in Shanghai last year, I feel that I am not only completing my job, but also a bridge between customers and the outside world. This career has gradually gained more and more people. I feel very proud of the recognition."
Wu Li is a native of Anhui. At the age of 38, as a representative of the female knight of Dada, she has won the title of "women knight".
This year’s Spring Festival, Wu Li responded to the national call for the New Year and chose to stay in Shanghai to continue delivery. She said: “Many people will not go home this year. I will stay here to serve the users, so that everyone can rest assured for the New Year, and can also earn more. income."
Not only the takeaway riders, but also the express delivery staff have chosen to stay and stick to their posts.
"I applied for staying during the Spring Festival this year. I can earn more money and also respond to the call." Wei Wenwei, a courier at the Hangzhou Binjiang Sales Department of JD Express, was born in Fuyang, Anhui. He took the initiative to apply to stay in Hangzhou on duty this year. In particular, many consumers do not go home. Our couriers stay and stick to it, which is more valuable than before. In addition, the company has various benefits and red envelopes, plus local subsidies, this spring energy saving earns thousands of dollars."
Under the new trend of "Chinese New Year in situ", express delivery sites ushered in the peak of New Year's collection.
Yin Kunlin, a courier at the Wuhan Dingziqiao Sales Department of JD Express, took the initiative to stay, “My parents drove a truck in Shijiazhuang, and after discussion, we decided to stay in the city where we were located, and wait for the epidemic to improve in the next few years, and then take a vacation and reunion.” Although we cannot celebrate the New Year together, Yin Kunlin had already sent the New Year's goods to his parents early, including newly bought thermal underwear and shoes, as well as his parents' favorites such as cured fish and hemp sugar, as well as masks and disinfectant.
Both he and his parents believe that the day the epidemic will disappear and the family will always wait until the moment of reunion.
There are bonuses and subsidies, heartwarming!
The takeaway riders are willing to stay and stick to their posts, and the platform has also adopted multiple safeguards so that every rider can have a good year.
Ele.me said that riders who still stick to their posts during the Spring Festival can enjoy multiple subsidies: before New Year’s Eve, riders will receive a pre-holiday running single award, each with a high subsidy; during the Spring Festival, riders will enjoy the Spring Festival duty award; after the new year Riders returning to work, Ele.me also provided start-up red envelopes and start-up subsidies. The maximum subsidy amount exceeded 10,000 yuan.
At present, Blue Knights across the country have successively received winter care supplies. Ele.me has provided hundreds of thousands of gloves, knee pads and other windproof and cold-proof clothing and equipment. At the same time, it has also established a Blue Knight post in 200 cities across the country and more than 30,000 merchants. .
The inn is open to riders on all platforms, providing riders with rest space, free charging, winter hot drinks and welfare meals.
During the Spring Festival, if the rider encounters road closures, community blockades and other delivery difficulties that lead to delivery timeouts, Ele.me will exempt riders from liability.
In terms of capacity guarantee, the Dada Express platform has expanded its capacity during the Spring Festival by introducing various measures such as Spring Festival delivery subsidies, activation of old knights, and opening up of new knight recruitment to the society.
On the basis of doing a good job in epidemic prevention and protection, Dada Express accurately analyzes the peak changes of delivery orders around the Spring Festival based on historical data and estimated order data for this year, and matches the "crowdsourcing + in-store" capacity for merchants from the store dimension. Reserve in advance.
In terms of service guarantee, Dada Express also transferred key personnel from various departments and established a "Spring Warranty War Room" at the Shanghai headquarters, which is responsible for the deployment of capacity, epidemic prevention guarantee, business docking, technical support, etc. for this year’s "not closing Spring Festival". Related work, in conjunction with brand merchants that continue to operate during the Spring Festival, set up "Spring Festival Station" in offline stores, set up exclusive rest areas for knights, provide knights with hot water and hot tea, common medicines, snacks, snacks, mask disinfectants and other items, and provide free charging, etc. service.
In accordance with local epidemic prevention policy requirements, Dada Express will also organize New Year’s Eve dinners, parties, tea parties, talks and other social entertainment activities for the knights who insist on the delivery, so that the knights can also be delivered during the Spring Festival. Feel the joy and warmth of the holiday.
"The Spring Festival does not close", and the express delivery does not stop.
In order to fully protect consumers' increasing demand for "home shopping, online Chinese New Year" and delivery of New Year gifts, and at the same time allow employees who stick to the front line for local Chinese New Year to spend a healthy, safe and secure Spring Festival, JD Logistics announced the increase of Spring Festival welfare subsidies Invested to 200 million yuan, including overtime subsidies, job stabilization subsidies, child reunion subsidies, epidemic prevention protection, etc., and at the same time, intensified efforts to organize a series of rich cultural care activities such as sending blessing characters and making dumplings, so that employees can celebrate the New Year at work. .
Multi-party efforts, comprehensive protection
For the local Chinese New Year, the demand for related services in major cities is growing rapidly, and all parties are working hard to ensure it.
"We will provide the most intensive service measures. On the basis of ensuring the safety of delivery, we will use the'New Year’s Spring Festival Transport' so that everyone can easily feel the taste of the year without leaving home." The person in charge of JD Logistics said that JD Express will be available nationwide. More than 200 cities provide year-round non-closing delivery services to meet consumers' demand for new year goods.
During the Spring Festival, JD Logistics will provide special guarantees for the products such as rice, noodles, grains, oils, beverages, milk, and snack foods that residents in some areas will mainly consume during the Spring Festival; JD.com Cold Chain will strengthen the management and control of personnel safety and product safety while providing normal services; JD Logistics The distribution of home appliances, home appliances and other commodities will be open all year round. "JD Service+" will provide on-site installation and maintenance services for home appliances and home appliances from New Year's Eve to the sixth day of the year. According to normal service standards, no additional fees will be charged.
On the merchant side, in order to ensure the service experience of merchants and consumers during the Spring Festival, the responsible person of Ele.me introduced that Ele.me has prepared a bonus pool of more than 100 million yuan to encourage merchants to do business.
During the event, around the core indicators of online operations of different types of merchants, certain equity incentives will be provided to the merchants that meet the standards.
“The proportion of merchants that do not close during the Spring Festival this year has increased by about 10% compared to previous years.” The person in charge said, “Data shows that over 40% of small restaurant owners across the country will not close for 7 days during the Spring Festival, and the ratio of business willingness has increased significantly by nearly one percent compared with last year. to make."
From the perspective of cities, in the first-tier cities, nearly 60% of small restaurant owners in Beijing said that they would not close their merchants for 7 days during the Spring Festival, with the highest willingness rate, followed by Shanghai, with more than 50%.
Seventy percent of flower merchants do not close for 7 days during the Spring Festival.
The third day of the Lunar New Year this year is Valentine's Day. The business of New Year's flowers hits Valentine's Day. Many flower shop owners have decided not to close this Spring Festival.
According to research data from Ele.me, nearly 70% of flower shop owners in major cities across the country will be open during the Spring Festival week, and their operating rate ranks first in various industries.
As the catering industry continues to enter the Spring Festival stalls, many catering businesses have successively launched take-out reservations for New Year's Eve dinners, which has also given birth to labor demand in the catering industry.
The reporter learned that Ele.me has recently opened a channel for business recruitment. In the past month, nearly 1,200 restaurant companies have issued recruitment through Ele.me, attracting more than 10,000 people with employment intentions to sign up.
At the same time, in response to the "Spring Breeze Action" in Beijing, Shanghai and other places, Ele.me provided more than 15,000 jobs for people with temporary employment needs during the Spring Festival.
The recruitment needs of catering companies are concentrated in cities such as Beijing, Shanghai, Hangzhou and Shenzhen.
Waiters have the highest demand for positions, accounting for nearly 80%.
At the same time, the job market has also changed its normal state. "Leave the New Year" to increase the number of people with local employment intentions.
After 1,200 restaurant companies announced their recruitment intentions, more than 10,000 resumes have been received.
Kong Dechen
Kong Dechen