Stockholm fashion week starts on Tuesday, which has broad support among Swedish brands and a focus on sustainability and diversity.
But at the same time there is criticism and Kulturnyheter's fashion critic Dennis Dahlqvist believes that Stockholm fashion week is no longer needed.
- When they talk about sustainability they mean that they use materials that can be recycled and then they think they have saved the world.
I'm wrong!
The best way to save the world is to use garments you already have.
So we do not need a fashion week anymore!
"Fashion always gets criticized"
Catarina Midby, who is head of Stockholm fashion week, has many years behind her in the fashion industry.
She questions the criticism.
- The Swedish fashion industry is a very important part of our business community and accounts for 11 percent of exports per year.
In fact, there are other industries that pollute even more that one is happy to encourage, while fashion is always criticized.
I wonder what it depends on?
Old-fashioned with fashion
Fashion scientist Philip Warkander, who is a senior lecturer in fashion science at Lund University, sees fashion from a societal perspective.
- Even before the corona came, people talked about flying combs, meat combs and even fashion combs.
So it became obsolete to follow fashion even then.
Since then, it has been amplified by the pandemic.
Same shirt
At the same time, the participants in Stockholm fashion week look forward to life after the pandemic.
What will happen to the fashion industry then is difficult to know, but historically you can see that, for example, in the 1920s after the Spanish flu, came a strong wave of fashion, party and glamor.
But Dennis Dahlqvist points out that there is an important difference between the old 1920s and today, namely the climate crisis.
- Yes, the climate crisis is not a playhouse.
I have been incredibly interested in fashion since the 80's but it is no longer relevant.
I only buy second hand or wear the same shirt all the time.