The music streaming platform Deezer unveils on Tuesday "Souvenirs d'enfance", a new playlist made up of new covers, signed exclusively by twelve singers, including Camille Lellouche, Jérémy Frérot, Camélia Jordana, Vitaa and Slimane.
They cover a song that marked their youth.
Deezer launches a rather special playlist.
If you had to choose a landmark song that is emblematic of your childhood, which would you choose?
This is the question that the music streaming platform Deezer asked several artists, who agreed to reinterpret the chosen title in their own way.
The result is 12 covers compiled in "Souvenirs d'enfance", a new playlist launched on Tuesday by Deezer.
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12 Proust madeleines against the competition
Listeners will discover Camille Lellouche singing
La boulette
de Diam's, Vitaa and Slimane covering
Sous le vent
by Céline Dion and Garou.
Jeremy Frérot sings
Voyage voyage
by Desireless, and Camélia Jordana adapts
Heart of Glass
by Blondie.
This original creation, very "madeleine de Proust", is added to other playlists of unpublished thematic covers, such as "Souvenirs d'été" already posted online.
Each player in music streaming is now trying to produce the best exclusive content, in order to retain the public on its platform and encourage them to take a paid subscription, in a very competitive sector.