A citizen is nothing more than a responsible consumer.
"The essence of democratic society", Gustavo Bueno wrote in Telebasura y Democracia (Ediciones B), "is freedom, and a freedom that is shaped around freedom of choice, which is, above all, the possibility of power acquire in the market any of the alternative goods that are offered in it ".
Now, that consumer society in which
the individual is first of all an elector
(of candidates as well as of goods and services) "is not
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