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Cream sofa, cream cashmere, cream ceramic.

Denmark's ultra-influencer Pernille Teisbæk is sending her Instagram stories from her home in the chic residential area of ​​Frederiksberg during this year's Copenhagen Fashion Week.

Normally she would have strolled, cycled, scooted through downtown Copenhagen by now.

Photographs of her look would have fed all blogs, timelines and feeds.

Quite often the original street style outfits were the essence of the fashion week in Copenhagen, even more so than in other cities.

Now one of the world's most relevant US street style photographers, Adam Katz Sinding, lives in Copenhagen, is looking for a new job via Instagram.

He is broke and is therefore planning to offer photography workshops via Zoom, he says in an Instagram story.

If that doesn't work, he'll be delivering food in the future, "not joking".

Teisbæk's close friend Cecilie Thorsmark is holding the welcoming speech on the official Fashion Week website.

Thorsmark is the CEO of Fashion Week and has shifted everything to digital for the first time this season.

In the summer, the event took place partly physically.

With Zalando, they have now gained a partner for three years that Berlin only lost a while ago.

As a sponsor of Bread & Butter, the German company had a role in shaping trade fair events in Berlin during the fashion weeks for four years.

This ended in 2018, apparently because the event was not profitable enough.

In the summer it became known that the important fashion fairs will move from Berlin to Frankfurt / Main in the future.

The fashion city of Berlin is once again in the process of self-discovery.

They want to be completely sustainable by 2023

Meanwhile, the Copenhagen Fashion Week now represents all of Northern Europe.

This includes the long-established Finnish label Marimekko as well as the Norwegian Holzweiler, founded in 2012, which has recently become known beyond its own borders.

Sweden canceled its Fashion Week in summer 2019 because they wanted to look for a more sustainable trade fair concept.

This year the fashion week will take place in Stockholm again, but the sustainability concept is a bit weak compared to that of the Danes.

You won't find any super successful Swedish labels like Toteme, Filippa K or Acne on the show schedule.

Other bigger Swedish names like H&M Studio, Rodebjer and House of Dagmar will present their collections in Stockholm next week, but they will also and above all show them first during the Copenhagen Fashion Week.

This is how street style works during the pandemic: The Swedish label House of Dagmar used augmented reality for its presentation

Source: House of Dagmar

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In Copenhagen, House of Dagmar wins the Sustainability Award on the final day of the show, which was launched this year.

Since last year, the ambitious “Sustainability Action Plan” aims to bring about concrete, far-reaching and long-term changes in the fashion industry by 2023.

One of them has already been announced: The Danish fashion fair CIFF will in future only feature brands that adhere to sustainability standards.

Specifically, this means, for example, finding digital alternatives to minimize carbon emissions from travel, not to produce too much waste at the shows, or to find venues that meet green energy standards.

House of Dagmar wins the Sustainability Award

Source: House of Dagmar

Berlin labels move to Copenhagen

Germany, stressed Thorsmark in the official opening speech, is part of Northern Europe.

"This season we will see 31 collections from the best Nordic fashion brands," she says.

“From Denmark to Sweden, Norway, Finland, Germany to the United Kingdom.” After in the past, Berlin-based brands in particular had turned their backs on the Berlin fashion week and showed them in the Danish capital, such as the Lala Berlin label now also the Berliner Malaika Raiss, actually a reliable figure in the Berlin show schedule, her collection in Copenhagen.

Lots of cream and the layered look so popular in Denmark: the new collection by designer Malaika Raiss

Source: Malaika Raiss

Stylistically, that makes perfect sense.

Raiss designs minimalist silk creations in pastel colors and lots of cream.

That is what Copenhagen often stands for in the external perception, although in reality it is mostly pretty colorful there, recognizable from the national style model Queen Margrethe via the successful label Stine Goya to the fashion and interior influencer Trine Kjær.

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The latter is currently renovating a newly acquired city villa in central Copenhagen - the @ Officina8 account has 30,000 followers within three weeks when it has been marketed for Instagram.

A success that shows how reliably the Scandinavian style still performs.

It is no longer just a trend.

In the past few years, Danish fashion has become a cultural asset in interaction with the Danish interior, which has long been in demand.

The best-known brands such as Ganni, Wood Wood, Stine Goya, By Malene Birger, Day Birger et Mikkelsen, Henrik Vibskov, Baum & Pferdgarten or Samsøe Samsøe are in demand all over the world, especially because they are portable, but never monotonous.

The label “Made in Scandinavia” works like a sure-fire success.

In the social media, people are still slowly celebrating and sharing how little compliant the Scandinavians let off steam when putting their outfits together, how they skilfully put tank tops over frilled dresses, match knitted balaclavas to a vinyl trench coat - or just like them, because the wheat-blonde hair, which is so rare in the world, looks simply impressive with the fluffy, cream-colored knitting set.

At Ganni, the new collection was part of a music performance that could be streamed live

Source: Ganni / LANA_OHRIMENKO

And of course all of these brands are part of the show schedule, which is not always the case with other fashion weeks.

In three days, the city with just 600,000 inhabitants can present a program that attracts a lot of international attention, which may also be due to the fact that a number of journalists from well-known magazines were called in to share live snippets with the designers enter into dialogue and then report on it on their platforms.

But also because you are considering progressive concepts: the new Ganni collection can be borrowed in the most sustainable sense instead of buying it.

House of Dagmar beams its models to famous places in the city using augmented reality.

You don't have to say that other fashion weeks are performing badly to find that Copenhagen is still doing better.