E-commerce in Africa: what changes since the start of the pandemic?
Audio 48:30
A credit card and a computer, symbols of e-commerce.
Getty Images
By: Emmanuelle Bastide
50 min
As the Covid-19 pandemic has forced countries to restrict movement and the opening of businesses, many consumers have turned to online shopping sites.
Publicity
Senegal has, for example, seen the number of e-commerce sites multiply.
The projections for e-commerce in Africa are good, the sector should weigh more than 24 billion dollars in 2021, and more than 40 billion in 2025 according to Statista, but the projects to be undertaken remain immense.
Banking, internet penetration rate, addressing, legislation… How to make e-commerce an economic lever in Africa?
With:
- Thierry Barbaut
, digital director of the
NGO La Guilde
and consultant in digital strategy on the African continent for 15 years
- Mohamed Hapté Sow
, Managing Director of
Jumia Senegal
, Jumia is an e-commerce
brand
, first in the sector in Africa
- Bonny Maya
, Managing Director of
eMart.cd
, an online food products trading platform in the DRC and
Tinda.cd
, home delivery service and relay points.
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