Chinanews client, Beijing, January 31st (Reporter Ren Siyu) "I'm very curious about the scoring standards of Douban, and what are the negative evaluation standards of zero points and one point..." Recently, a TV series starring Hu Yitian and Hu Bingqing The Douban score of "Cracking Orange in Huainan" was 5.3 points. The director issued an article questioning Douban's scoring standards. Although Weibo was deleted, related topics still appeared on Weibo hot searches.
Nowadays, controversy about the ratings of movies and TV shows often appear. Is Douban's rating mechanism still credible?
Source: Screenshot of Douban website.
Why was this youth drama scored low?
"Secret Love: Oranges in Huainan" is adapted from the August Chang'an novel of the same name. It mainly tells the youth growth story of Sheng Huainan (played by Hu Yitian) and Luo Zhi (played by Hu Bingqing) from a crush to love each other for fifteen years.
This work is also one of the "Zhenhua Trilogy" in Chang'an in August. The film and television adaptations of the first two novels have achieved good results. "The Best of Us" scored 8.9 points on Douban and "Hello "Old Time" has a score of 8.7 and has become an excellent representative of domestic youth dramas, and has also increased the popularity of starring Liu Haoran, Tan Songyun, Zhang Xincheng, and Li Landi.
Source: TV series stills.
With the blessings of the popular original and previous works, the film and television version of "Secret Love · Tangerine in Huainan" has been expected by many audiences. After its launch, it has been popular on social networks many times, but the reputation of this drama has not been able to catch up. , Currently only 5.3 points.
Different from the previous two works, the original "Secret Love: Oranges in Huainan" is more of a secret love from the perspective of girls. The heroine Luo Zhi has a complicated mood with Sheng Huainan due to family reasons, and at the same time is attracted by Sheng Huainan’s excellence. The display of a large number of inner monologues of secret love, and making the delicate girl's mind empathize with the audience is one of the difficulties of its film and television.
However, shortly after the drama started, the characterization of the heroine in the drama was not recognized by all audiences. Some audience commented that Luo Zhi, who is a liberal arts leader, was smart, self-esteem, and sensitive, but only retained in the drama. The cowardly and humble side.
Source: TV series stills.
Like many adaptations of well-known novels, some plot changes have also aroused dissatisfaction among some book fans. When there are slightly suspended scenery and lines, the barrage will drift away from the "turning and blunt" evaluation.
In addition, there are three video adaptations of "Secret Love: Orange Life in Huainan", with different castings.
In addition to Hu Bingqing and Hu Yitian in this drama, there are also Zhu Yan Manzi and Zhao Shunran in the online drama version, and Zhang Xueying and Xin Yunlai in the movie version. Whose performance is closer to imagination has become the reason for some audiences in the short comment area.
Source: TV series stills.
Li Muge, director of "Cracking Orange in Huainan", wrote on Weibo: "What are the criteria for judging those negative reviews? Turnips and vegetables have their own loves. You can choose the first and last editions of your own, and you will criticize them one by one. Don’t have to, just let go of "Secret Love: Oranges in Huainan", and save you trouble."
Why is it always scored on Douban?
This is not the first time that the creator of a film and television series has questioned Douban's score.
Last month, "Lin Gengxin's angry one-star netizen" appeared on the hot search. After the starring TV series "The First Encounter, The Last Parting" went live, Douban scored 6.8 points. He queried on Weibo: My friend, have you really watched the show? Or Pleasant watched too much."
Source: Screenshot of Douban website.
At a time when the word-of-mouth effect is becoming more and more prominent, the Douban score of a drama or a movie has become the standard for the audience to watch it.
With the accumulation of users over the years, Douban has become a scoring platform that both film producers and audiences pay attention to.
"The main theme and principle of Douban movie ratings is to'try to restore the average view of the average audience of a movie'. This theme has not changed in the past ten years, and I do not want to change in the future." Douban founder Abbe once wrote. .
But because it has received more and more attention, in recent years, disputes and lawsuits about the ratings of Douban have often appeared. Every once in a while, people will question whether Douban is really fair?
In 2015, Abei introduced Douban’s scoring mechanism in "Eight Questions on Douban Movie Ratings": “For example, a movie is scored by 420,000 users, and our program converts these 420,000 one to five stars into zero to ten. , Add up and divide by 420,000 to get the Douban score. Every few minutes, the program will automatically rerun to include the opinions of the latest scorer."
Source: Screenshot of Douban website.
Abei said that there are naval forces, but the Douban score is difficult to move.
"Douban's principle in the past two years is'all that can be judged as abnormal scores are not counted.'" "Because there are too many people who score normally, and because anti-scoring is already part of the daily work of Douban Movies, no Fewer colleagues have been doing it silently with the help of more programs."
In 2017, the short comment section of Douban Movies changed the short comment display mechanism and no longer displays all short comments. The reason is that "without affecting users' use, excessive data display is not provided, which is a common practice for anti-water anti-climbing" and hides Short comments that are not related to the item are to maintain the normal scope of the discussion.
Source: Douban screenshot.
Although Douban has made efforts to fight against the water, with the continuous influx of users, there have been some changes in the ratings of TV series. There have been platform statistics. From 2018 to 2020, the average score of TOP10 domestic dramas has increased from 8 points to 8.8 points.
At the same time, people who expect to use Douban Yanghao to control reviews can always think of ways to exploit loopholes. Last year, a book editor issued a complaint that a niche book they just launched had hundreds of celebrities in a few days. Fan comments, and fans almost copy and paste high praise short comments.
Douban score
Nowadays, whether it is in the promotion and marketing of the film or the fan-black battle among netizens, Douban scores seem to have become a battleground.
The director of "Secret Love: Oranges in Huainan" later deleted the questioning Weibo, saying that he "lied down and ridiculed", and in the Douban TV series discussion area, many audiences gradually "really fragrant" comments.
Source: Weibo screenshot.
There are many criteria for evaluating a drama, but it is worth noting that in addition to fan rankings and naval business, some emotional or malicious scoring has also become a common phenomenon in the Douban film review section.
For example, after Lin Gengxin was angry with netizens, many netizens complained about it. Just two hours later, the Douban score of "The First Encounter, The Last Parting" dropped from 6.8 to 4.8. It has not changed. Some netizens commented directly. Give it one star if you haven't seen it.
Source: Screenshot of Douban website.
For another example, before the TV series "The Love of Mountains and Seas", a one-star commentary received hundreds of likes: "Why does Ni Ni use dubbing? What does the director think", but in fact, Ni Ni did not Acting in this drama.
Sometimes the Douban score of a drama has little to do with its content and quality.
Don’t be optimistic about the adaptation, give it a star; usually hate the actor, give it a star; some out-of-circle video clips or social topics will also directly affect the scoring trend of film and television dramas.
"I really don't know what I can do other than make a good movie." As Abe said, film and television creators should not guide and influence the audience's thoughts and comments. Good dramas will not be overwhelmed. If you want to block bad reviews, you can What I do is continue to produce solid works.
But on the other hand, whether the audience can also think appropriately, film and television dramas can be evaluated, but don’t let Douban scores become an outlet for emotional catharsis, try to keep an objective and rational evaluation of the dramas, and both parties can be calm. Can bring more benign influence.
(Finish)