Half a month to talk about commentator Guo Yanhui
Recently, some media exposed the rise of blind boxes for live pets on online shopping platforms, causing heated discussions among netizens.
According to reports, the prices of these blind boxes range from tens of yuan to thousands of yuan. There are cats, dogs, birds, tortoises, hamsters, spiders, lizards, etc. The product details page is also marked "non-refundable" and "no designation accepted." "Variety", "Not available for evaluation" and other words.
Blind boxes, which are popular among young people, originally put different products into the same packaging box for sale. Buyers finally get what kind of products are based on luck. This kind of unknown and uncertain marketing idea greatly stimulates In order to satisfy consumers’ desire to buy, while satisfying the curiosity of buyers, it also gained a lot of praise from players.
Using this new marketing creativity and consumers’ buying psychology, blind box products have expanded from the initial toys to beauty, stationery, catering and other fields, and the "blind box style" has been promoted by enriching series, creating concepts, and innovative styles. However, the rapid expansion of the business has also provided some unscrupulous businesses with opportunities.
A few days ago, the China Consumers Association issued a consumer reminder to remind consumers not to buy blind boxes blindly.
According to buyers, the quality of blind box products is uneven. Inferior and counterfeit products appear from time to time. Merchants also use blind boxes to clean inventory. Blind boxes have become a means for merchants to profit and deceive consumers.
Blind boxes for live pets on online shopping platforms are even more hot spots for blind boxes, trampling on the legal and moral bottom line.
The blind boxes of live pets sent by express cannot avoid the death of animals during transportation and ignore the right to life of animals, and most of them do not have quarantine certificates. There are risks of infection of viruses and threats to human health. In epidemic prevention and control At a time when the situation is still grim, such an operation is really infuriating.
The blind box can follow the trend, but it cannot lose the moral and legal bottom line.
Whether it is selling counterfeit and shoddy products or selling pets live in blind boxes, the platform bears an inescapable regulatory responsibility; at the same time, this also reminds blind box players that they need to be cautious in buying and should be rational in pursuit of blind boxes. Box hot merchants should be even more aware that blind boxes should not be blind, and blind box "wind" is not blind box "crazy"!